OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketing Marketers 91

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious.

Video Marketing 129

Video Marketing Marketers Marketing Promotion 129

Hubspot Marketing

JUNE 22, 2022

Video marketers report that it offers the highest ROI of any media format , but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post.

Video Marketing 142

Video Marketing Marketing Marketers Promotion 142

Marketing Insider Group

JUNE 16, 2021

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. If you’re not prioritizing video marketing in 2021, it’s time to start taking this marketing tool seriously, especially since 86% of businesses are already using it. Setting Goals.

Video Marketing 145

Video Marketing Education Promotion Marketing 145

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Hubspot Marketing

JULY 25, 2024

This enables marketers to quickly generate a variety of content, testing, and refining different approaches and messages without the logistical constraints of traditional video shoots. For example, this viral video ad features a woman casually talking about a product while seated inside her car. Experiment. Experiment.

Transform 130

Transform Logistics CMO Marketing 130

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Benefits of Video Marketing 6.

Video Marketing 136

Video Marketing Millennials User-Generated Education 136

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. Here are the key video marketing statistics you should keep in mind to inform your strategy.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Martech

DECEMBER 9, 2024

YouTube channels: Channels like Peter McKinnon, Film Riot, and DSLR Video Shooter offer tutorials, tips, and inspiration for video creation. Online courses: Platforms like Udemy, Skillshare, and Coursera provide comprehensive courses on video production and editing, often taught by industry professionals.

User-Generated 111

User-Generated Retail Video Marketing Management 111

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. The cumulative decisions of these participants guide the search market.

Search Marketers 160

Search Marketers Marketing Strategy Marketers Marketing 160

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 101

Video Marketing Transform User-Generated Marketing 101

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. What are Case Studies in Content Marketing? It proves to other consumers that your product or service works, including data to back your claims. 13% of marketers say case studies are a primary form of media in their content marketing strategy.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out.

B2C 112

B2C Video Marketing Market Trends Thought Leadership 112

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 145

Product Branding Entertainment Promotion 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Neil Patel

DECEMBER 16, 2021

It’s a great marketing strategy for building trust. Amazon is another e-commerce platform you may not realize the marketing benefits of joining. You’ll have your products and brand featured on a website that has an annual net revenue of $386.06 This means that Amazon product searches could bypass Google entirely.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

OCTOBER 6, 2020

Keep on reading to learn more about why video tutorials are so relevant to your video marketing strategy and how to guarantee the best possible results with your video tutorials. In this article, you’ll see: Why video tutorials attract and engage How to create outstanding video tutorials.

Video Marketing 64

Video Marketing Marketing Strategy Marketing Marketers 64

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. See who responds to each experiment and how, and it could inform your video marketing strategy. Let us know in the comments.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Sprout Social

MARCH 28, 2025

Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Few things are more disappointing than seeing a video you spent weeks on flop.

User-Generated 101

User-Generated Traditional Marketing Social Media Marketing Branding 101

Buffer Marketing

FEBRUARY 18, 2025

The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. Insights on building impactful influencer marketing strategies. What to expect: Workshops on digital product launches and revenue generation.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Vertical Response

AUGUST 19, 2024

From lower costs and unique engagement methods to capturing audience attention in a crowded digital space, these strategies offer a fresh approach to marketing. As the marketing landscape evolves, alternative advertising is becoming increasingly important by catering to changing consumer preferences and demands.

Advertising 84

Advertising Advertisers Buzz Marketing Marketing 84

Scoop.it!

APRIL 12, 2022

Fenty Beauty and Kylie Cosmetics are currently ruling the beauty space not just because they make great products but because their founders, Rihanna and Kylie Jenner, have built strong personal brands that anchor their businesses. This is where a content marketing strategy comes in handy.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. Video killed the radio star,” and the yellow pages, newspaper classified ads, Craigslist, text-only blogs, etc. It’s just that simple to begin a video marketing strategy. Now press record. it’s boring.

Video Marketing 77

Video Marketing Marketing Plan Marketing Marketers 77

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO. What is Local SEO?

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Martech

AUGUST 31, 2022

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. Yet, creating and marketing videos goes far beyond YouTube findability. Videos can make your content better, your product easier to understand and your brand more credible and relatable. Conclusion.

Digital Marketing 105

Digital Marketing Marketing Strategy SEO Transform 105

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. But also go beyond that and deeply understand what your audience struggles with and how you can help them resolve their challenges using your Instagram content strategy. But when you’re sharing an aesthetic product image, shorter is sweeter. Optimize your Instagram bio 4.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

Martech

APRIL 10, 2025

It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog. Their case studies highlight impressive outcomes, such as a 500%+ increase in traffic from Pinterest product ads, 3.7 However, its application to content marketing strategy is vastly underrated.

Content Marketing 110

Content Marketing User-Generated CRM Social Media Marketing 110

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. Don’t just demonstrate how your product works. The result?

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

DECEMBER 18, 2024

As Durraze puts it, The value of AI is not to eliminate creative strategy or human judgment but to empower teams with better information. For example, AI might suggest that a product discount will drive higher conversions. However, its up to the marketing team to determine how to position and promote that offer.

Transform 103

Transform CRM Analytics eCommerce 103