Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. You need to promote it effectively, too. Let’s get started.

Marketing Strategy 110

Marketing Strategy Content Marketing eBook Marketers 110

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions. Social media.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

SmartBrief - Marketing

NOVEMBER 11, 2024

And it’s why now, more than ever, we all must seek relevant ways to be active participants in the national conversation to promote national healing. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. They make promises of improved lives and better tomorrows.

Promotion 111

Promotion Branding Health Communications 111

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media Marketing 110

Social Media Marketing Marketing Strategy Marketers Marketing 110

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. Social media strategies should be dynamic and adapt to new trends and audience behaviors. Keep it concise.

Social Media Marketing 105

Social Media Marketing Marketing Strategy Marketers Marketing 105

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 117

Marketing Strategy Shoppers Transform Marketers 117

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. See how Sprout’s AI and automation can help you improve your business.

Marketing Strategy 138

Marketing Strategy Manufacturing PR Marketers 138

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. Here’s what I’ve learned. It’s the perfect cycle.

Marketing Strategy 107

Marketing Strategy Marketing Marketers Fashion 107

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? So why is it so popular? The reason is simple.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Foster authentic relationships. Get creative with content.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? Let me take a swing at it. That’s huge.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 76

Marketing Strategy Food SEO Marketers 76

Jeff Bullas

FEBRUARY 19, 2023

That’s why it is important to plan marketing strategies and tactics that will create new opportunities for your business. While you may not have the resources to produce something on that scale, consider various channels and campaigns like e-newsletters, referrals, or online promotional events.

Entertainment 348

Entertainment Communications Health Product 348

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 115

Email Marketing Copywriting User-Generated Promotion 115

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 110

Price Real Estate Promotion Food 110

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 125

CMO Traditional Marketing Communications Marketing 125

Jeff Bullas

FEBRUARY 19, 2023

Promotions and Analysis 5.1. Promote your website in the right ways 5.2. What is SEO in digital marketing? SEO is an integral part of any digital marketing strategy that includes driving website traffic from organic search results. SEO is what makes that part of your digital marketing strategy happen.

SEO 246

SEO User-Generated Non-Profit Promotion 246

Scoop.it!

OCTOBER 2, 2024

They create and share content featuring your brand, leveraging their credibility and reach to promote your products or services. Here are some proven strategies: Create Hashtag Campaigns Creating hashtag campaigns is a powerful strategy to encourage UGC. Start by defining a clear objective and theme that aligns with your brand.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion 121

Promotion Advertisers Advertising Marketing Strategy 121

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Hubspot Marketing

JANUARY 19, 2024

Influencers vs. Creators When to Use Influencers in Your Marketing Strategy When to Use Creators in Your Marketing Strategy When to Use Both in Your Strategy Influencers vs. Creators Comparing influencers and creators is like comparing squares and rectangles. The answer is to have an influencer reach them for you.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Whitepaper 139

Whitepaper CRM Marketing Marketers 139

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. Your brand voice should mirror your business values. can be overwhelming.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. With over 95 reviews and a 4.7-star

Marketers 126

Marketers Marketing User-Generated Promotion 126

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Native advertising is an alternate type of paid promotion that blends seamlessly with the content, format, and style of the platform where it appears. What is Native Advertising?

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Jeff Bullas

JANUARY 30, 2023

Affiliate marketing : You can earn a commission by promoting other people’s products on your blog. You’ll also need to have a sizable audience, a well-defined niche, a good understanding of SEO and marketing strategies. Sponsored content : Companies may pay you to write about their products or services.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

SocialPilot

DECEMBER 23, 2024

ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Design a social media post to promote our upcoming webinar on [subject].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

SEPTEMBER 13, 2024

Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. Hopefully, this year’s Christmas promotion is already prepped and ready to go, and you’re currently thinking about Valentine’s Day. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 134

Email Marketing Marketers Marketing Promotion 134

Jeff Bullas

FEBRUARY 2, 2023

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Iconosquare is billed in Euros and is available for 49, 70, or 139 Euros per month.

Price 241

Price Analytics Marketers Marketing 241

SocialPilot

OCTOBER 20, 2024

Here are my actionable strategies that can help you increase those chances and achieve your first viral post. 11 Proven Strategies to Go Viral on Instagram I have broken my complete process into 11 actionable steps, where each point holds equal weight. Over 200 million businesses are promoting their products and services on Instagram.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

AUGUST 12, 2024

Feedback loops: Incorporate customer feedback mechanisms to gather insights on their experiences, which can be analyzed through the CDP to refine marketing strategies. This data can inform future marketing strategies and optimizations. This allows for better tracking of customer interactions and preferences.

Customer 112

Customer B2C CMO Customer Journey 112

Sachs Marketing Group

OCTOBER 2, 2024

Identify your target audience and create buyer personas to guide your marketing efforts. Develop a content calendar that outlines your marketing strategy, including social media posts, email campaigns, and blog articles. Thanksgiving promotions are crucial for driving sales and customer engagement during the holiday season.

Customer 97

Customer Retail eCommerce Shoppers 97

Martech

OCTOBER 24, 2024

Building an effective SMS strategy Effective SMS marketing strategies are built around deliverability. Marketers should keep different kinds of SMS messages in distinct buckets and be careful about sending each bucket of messages to the wrong customer segment. Not getting express promotional SMS content opt-in.

Shipping 124

Shipping Communications Promotion Customer 124