Adobe Experience Cloud Blog

APRIL 21, 2020

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. Email marketing strategy can be one of your strongest tools right now.

Email Marketing 173

Email Marketing Marketing Strategy Outbound Marketing Thought Leadership 173

SmartBrief - Marketing

JULY 31, 2024

It enables brands to convey their message and promote their solutions to the right people. Updating existing content is an integral part of content marketing strategy for 51% of businesses. Merging these pages enables you to add more depth to your content and help you cultivate thought leadership.

User-Generated 129

User-Generated Thought Leadership Content Marketing Marketing Strategy 129

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Between defining your target audience, promoting your services, and getting the word out, it’s simple to understand why you’d be overwhelmed. Don’t worry!

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. Quick Takeaways. Storytelling.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketers 145

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. [add Of course, AI cant produce thought leadership itself because it has no opinions.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. I recently ghostwrote a thought leadership blog based on an email chain from a small business owner — it was his favorite blog yet.)

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

SmartBrief - Marketing

MARCH 19, 2025

Helping to establish thought leadership Showcasing certain authority is an important part of building a companys reputation. This can be highly effective in helping you promote more of your offerings. Digital platforms are always changing, so your content marketing strategy should adapt as well.

Thought Leadership 78

Thought Leadership Analytics Marketing Strategy Promotion 78

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 75

Thought Leadership Whitepaper Transform Marketers 75

Adobe Experience Cloud Blog

APRIL 4, 2017

Organic (unpaid) reach is very limited on social media due to changes in algorithms that give users a better experience—one with less promotional content. Social networks are continually improving their advertising targeting and placement, making it a very effective channel for digital marketing. Once you have a profile, invest in ads.

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Advertising 134

Hubspot Marketing

MAY 26, 2023

Utilize industry influencers for their thought leadership and reach. Whether you decide to do co-marketing or not, you can't deny the power of influencer marketing. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Admittedly, outreach is arduous. After all, it's brand new.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Martech

JANUARY 26, 2023

Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. As we look ahead, it’s clear that digital marketing will continue to be an important part of any successful business strategy.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

OnDemand CMO

JANUARY 10, 2025

In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-changing marketplace.

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Promotion channels How will it be discovered?

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Use the feedback your teams give you to guide your overall marketing strategy. Gamification is also a great strategy.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Tiecas

JULY 15, 2024

Creating Thought Leadership Content for Manufacturers: Elevate Your Brand, Attract Better Leads In globally competitive industrial markets, thought leadership content can be a game-changer for manufacturers. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

Management 94

Management Marketers Marketing CRM 94

Scoop.it!

DECEMBER 19, 2023

Just because many business stakeholders are away during the holiday season doesn’t mean you can no longer promote your product or service. And they might even browse the sites of solution providers for special holiday promotions. Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketers 118

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Table of Contents What is an Industrial Marketing Strategy? Why Document Your Industrial Marketing Strategy?

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketers 92

Adobe Experience Cloud Blog

JULY 17, 2019

If a particular asset has been drawing conversions left and right from other healthcare CMOs, AI will promote that same asset to the CMO you’re currently targeting. The post How to Master Cross-Channel Engagement with Your Account-Based Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Buffer Marketing

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. Why publish a LinkedIn newsletter?

Analytics 119

Analytics Thought Leadership Email Marketing SEO 119

Hubspot Marketing

JANUARY 27, 2025

Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. 26% do it to project thought leadership. Ultimately, blog content is first and foremost a promotional play for most businesses. 37% publish two to three times per week. 30% publish weekly. 22% use backlinks.

Transform 110

Transform Marketers Marketing Thought Leadership 110

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward.

Marketing Strategy 128

Marketing Strategy Price Marketers Marketing 128

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Break down your social plan into pre, during, and post.

Promotion 122

Promotion Thought Leadership B2C CMO 122

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Meaningful, relevant content is founded on the questions customers have, and a successful social media marketing strategy will turn issues into topics, enhancing clicks and satisfaction.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. TallyForms does this best — regularly highlighting and promoting their new features & templates using social content.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Buffer Marketing

AUGUST 26, 2024

Here’s a great example of Girl Power Marketing’s weekly social media round-up. Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career. 

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

AUGUST 12, 2024

Now, I have done everything I can to make the process of running a YouTube channel for marketing as easy and effective as possible, while still keeping it fun and sustainable for me — and I want to share my approach with you. People often watch my videos, remember how helpful I was, and decide to hire me when they need SEO support.

SEO 95

SEO Thought Leadership Place Marketing Strategy 95