Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA. Create value-driven content versus promotional.

Customer Acquisition 133

Customer Acquisition Health Traditional Marketing Management 133

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

User-Generated 91

User-Generated Traditional Marketing Social Media Marketing Branding 91

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

Litmus

OCTOBER 17, 2024

Today, the email marketing funnel encompasses much more than the initial sale: it reflects every stage of the customer journey, using email as a vital touchpoint to nurture advocacy. Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs.

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Let’s take a look at some traditional models as well as some newer frameworks.

Price 118

Price Marketers Marketing User-Generated 118

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Any content you promote here should not feature a contact form. What Is Demand Generation? For now, it’s all about creating awareness without capturing information.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketers Marketing 94

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. How does relationship marketing differ from traditional marketing? What role does technology play in relationship marketing?

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion monthly users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment.

Finance 144

Finance Marketing Mix Marketers Marketing 144

Sprout Social

MARCH 24, 2021

In this post, we’re going to cover exactly what multichannel marketing is and what sets it apart from other types of marketing as well as how you can create a successful multichannel marketing strategy. What is multichannel marketing? Ready to learn how to create a successful multichannel marketing strategy?

Key Performance Indicator 145

Key Performance Indicator Direct Mail Traditional Marketing Marketers 145

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

JANUARY 19, 2021

You might see results more quickly, depending on how much effort you put into strategy, production, and promotion. Industry and market. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Quick Takeaways. Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

JANUARY 24, 2023

Quick Takeaways 91% of B2B marketers use content marketing to gain new leads and spread the word about their business. B2B content marketing is defined as creating and delivering high quality content tailored for a specific target audience to increase brand awareness, traffic, and sales.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Marketing Insider Group

JANUARY 26, 2021

The key is to think of your content as a PR tool and social media as the promotional channel. Initiate conversations that don’t involve selling your products or promoting your company. Traditional Marketing Channels. Traditional marketing methods have been a staple in the industry for decades and most are still in use.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Hubspot Marketing

AUGUST 12, 2022

Sustainable Marketing. While both terms are often used interchangeably, there is a difference between green marketing and sustainability marketing. Green marketing focuses on strategies that promote environmental awareness and protection. Sustainable marketing, on the other hand, is a little broader.

Gen Z 144

Gen Z Education Marketers Marketing 144

Adobe Experience Cloud Blog

JULY 19, 2013

Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. How to help this person get a promotion? It is also important to keep in mind that this ad is just part of your overall acquisition/nurture/retention strategy.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Hubspot Marketing

FEBRUARY 12, 2020

A media mix is another term for an overview of the channels businesses choose to execute their marketing strategies on. That was a brief overview of how media mixes fit into marketing. It allows a brand to invest more time and money into marketing strategies that are best suited for their audiences.

Branding 136

Branding Traditional Marketing Analytics Promotion 136

Hubspot Marketing

JANUARY 23, 2020

Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign. Consider micro-influencers. 79% of the U.S. Video Source. Image Source.

Branding 145

Branding Fashion Traditional Marketing Food 145

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. What is Guerrilla Marketing?

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Marketing Insider Group

AUGUST 25, 2015

This latest conversation reflects some of the biggest challenges in content marketing. How do you build an effective content marketing strategy? They need a brand-owned content destination, or content marketing ‘hub” that is different than their typical promotional corporate website. Photo Source.

Entertainment 104

Entertainment Promotion Traditional Marketing Education 104

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. I challenged my community friends to create insights, not just rehashed information you can find in a blog post somewhere. They delivered. You’ll find some new ideas here!

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Today, we’re diving into how to get better content marketing results for your business. Source: Moz.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

InTouch Marketing

JANUARY 31, 2024

However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals. Even people who use the terms don’t always understand what they mean.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

SMEI

NOVEMBER 2, 2021

If you do not account for customer experience in your marketing strategies, you will undoubtedly swing and miss your sales opportunity. When we talk about marketing, it simply means the action taken by businesses to promote and sell a product or service.

Customer 156

Customer Customer Journey Fashion Shipping 156

Adobe Experience Cloud Blog

APRIL 17, 2019

Although MarTech software applications accounted for nearly 30% of a CMO’s budget in 2018, certain aspects of technical SEO might be harder to conceptualize and fit under a unified marketing umbrella. Implementing standardized technology tools aimed at promoting collaboration and data analysis is a cornerstone of modern marketing strategy.

SEO 134

SEO Thought Leadership Marketers Marketing 134

Content Marketing Institute

OCTOBER 22, 2017

#Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric. Outbound marketing is the old way of doing business. Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Click To Tweet.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Neil Patel

APRIL 19, 2021

Promoted Tweets. Promoted tweets are the most common type of Twitter ad campaigns. Promoted tweets are usually used for lead generation, brand awareness, and product promotion, among many others. According to Twitter, Trend Takeovers are best used for launches, breaking company news, or promoting an event at scale.

Advertising 128

Advertising Advertisers User-Generated Promotion 128

Neil Patel

FEBRUARY 15, 2021

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. Beacons Promote Effortless Engagement and Data Transmission. Here’s why: It was cheaper than developing their own app and marketing it.

Energy 145

Energy Manufacturing Retail User-Generated 145

SocialPilot

FEBRUARY 5, 2025

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. If you want to be the one influencing them, you need to have a well-planned social media marketing strategy for your hotel.

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketers 52

Spiralytics

DECEMBER 7, 2022

Marketers, however, often face the challenge of communicating their shift to sustainable practices effectively and genuinely to promote their e-commerce business competitively. What is sustainable marketing? 5 Sustainable Marketing Tips. Source: Search Eccentric. Set a Mission.

Non-Profit 98

Non-Profit Marketers Marketing Communications 98

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Marketing Insider Group

DECEMBER 18, 2013

Emotional marketing messages are twice as effective as promotional ones. ~ 60-70% of B2B marketing content goes unused. 78% of CMOs think content is the future of marketing. B2B Marketers use an average of 13 content marketing tactics. ~ 33 Stats On Content Marketing on Slideshare. ~ AOL / Nielsen.

Content Marketing 111

Content Marketing Direct Mail PR Marketers 111

Hubspot Marketing

NOVEMBER 30, 2022

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. Digital marketing is measurable.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145