Martech

DECEMBER 18, 2024

Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems. This allows marketers to allocate resources where they will have the greatest impact, Durraze affirms.

Transform 104

Transform CRM Analytics eCommerce 104

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers, in contrast, understand the whole journey and can create cohesive, cross-channel experiences.

Customer 129

Customer Transform Customer loyalty Marketers 129

Vertical Response

JANUARY 4, 2025

an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Heres how they made it happen: 1.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

SmartBrief - Marketing

AUGUST 23, 2024

The bottom line: there’s a significant gap in holistic wellness offerings tailored explicitly to menopausal women, and brands that are poised to address this gap with consumer-centric strategies stand to not only capture market share but also foster enduring customer loyalty.

Health 115

Health Millennials Transform Retail 115

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketers Marketing 123

Marketing Insider Group

MARCH 10, 2025

Expanding product lines, entering new markets, or launching promotional campaigns increases customer interactions. Retention strategies depend on understanding customer needs. Automated reminders, special promotions, and follow-up emails keep customers engaged, reinforcing brand loyalty. Book a free consultation now!

Transform 66

Transform CRM Customer Analytics 66

Vertical Response

DECEMBER 21, 2024

Our email marketing strategy benefited greatly from incorporating strong, clear, and urgent CTAs. Segment Your Email List Segmentation is key to successful email marketing campaigns. It allows marketers to group consumers with similar needs, enabling tailored strategies that resonate with different segments.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

Marketing Insider Group

JULY 30, 2024

The result is more personalized and effective marketing strategies. Advantages of Zero-Party Data Zero-party data offers numerous benefits that can transform how brands connect with their customers, ensuring more precise, trusted, and personalized interactions.

Transform 126

Transform CRM Communications Management 126

Search Engine Land

JULY 29, 2024

SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. For example, ChatGPT has over 180.5

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

AUGUST 13, 2024

No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers. Types of Content for Travel Marketing Learning about the various content formats your marketing strategy can integrate is a solid starting point.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Well, they’re the backbone of every successful marketing strategy.

Price 111

Price Real Estate Promotion Food 111

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. How keywords are used in a sentence will matter more than their density.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Martech

JULY 17, 2024

To effectively achieve product-market fit, the revenue team – an alliance of product, sales, marketing, customer success, enablement and revenue operations departments – must work together. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 102

Product Marketing Product Transform Marketers 102

Digital Marketer

APRIL 30, 2024

So, how do brands use a tagging strategy to make their marketing campaigns stand out? Improve Social Media Engagement With over 5 billion users , social media provides an easy way to connect with your audience, build relationships, and promote your offerings. Use a tagging strategy to boost social media interactions.

Transform 90

Transform Influencer Marketing User-Generated Marketers 90

SocialPilot

DECEMBER 23, 2024

ChatGPT Prompts for Boosting Promotions and Sales 31. Craft a post promoting a special offer on [product/service], available for a limited time. Craft a post that ties in a current event or season with a special promotion. Design a social media post to promote our upcoming webinar on [subject].

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

FEBRUARY 11, 2025

” Ethical use: Verify the segment receiving the email qualifies for the benefits you promote. Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?”

Transform 120

Transform Copywriting Email Marketing Shoppers 120

illumin

JANUARY 23, 2025

Footfall attribution refers to tracking and measuring how online marketing campaigns (like ads or social media promotions) lead to physical visits at brick-and-mortar stores. Why footfall attribution is important Footfall attribution can transform any retail advertising strategy with meaningful insights.

Retail 94

Retail Transform Analytics Promotion 94

Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. But what and how?

Transform 118

Transform CMO Influencer Marketing Education 118

Welcome Software

FEBRUARY 18, 2025

Content distribution is key to any marketing strategy. They're practically begging to be transformed into full articles. Develop cross-promotional content series Align your editorial calendars to create complementary content, and don't you DARE stop promoting blog content through social media channels and vice versa.

Content Marketing 95

Content Marketing Transform Marketers Marketing 95

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 126

Content Marketing Transform User-Generated Marketers 126

Sprout Social

SEPTEMBER 17, 2024

Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed.

Retail 121

Retail Shoppers User-Generated Customer Journey 121

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. The first step is to take some time and educate yourself, your leadership, your board and your organization so they more broadly promote organic KPIs as business-wide objectives.”.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Marketing Insider Group

JUNE 17, 2024

That means it’s the perfect time to integrate connected TV advertising into your company’s broader marketing strategy. This allows for seamless, consistent brand exposure for your firm, ultimately promoting recognition and responses. As of 2022, streaming finally became more popular than broadcast and cable TV viewing.

Transform 75

Transform Advertising Advertisers Marketing Strategy 75

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations.

Transform 116

Transform PR Product User-Generated 116

Scoop.it!

NOVEMBER 7, 2024

We’ll explore key tools and expert tips to help you harness AI effectively and boost your email marketing strategy. AI For Email Design In 2023, only 2% of email marketing teams used AI for creating images. AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform 52

Transform User-Generated Marketers Marketing 52

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Any content you promote here should not feature a contact form. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Sprout Social

FEBRUARY 20, 2025

To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes. Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy.

Influencer Marketing 81

Influencer Marketing Transform Marketers Marketing 81

SocialPilot

MARCH 9, 2025

Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge. Instagram, TikTok, and YouTube prioritize video content, and realtors using these marketing channels will outshine the crowded online space. Your brand voice should mirror your business values.

Real Estate 43

Real Estate Social Media Marketing Marketing Strategy Transform 43

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 121

Marketing Strategy Shoppers Transform Marketers 121

Sales Force: CMO

MARCH 17, 2025

This amplification capability allows marketing teams to extend their reach while maintaining consistent quality and messaging across all channels. AI agents can now handle the intricate backend work of connecting the right content with the right customer at the right moment, transforming how marketing teams operate and deliver time-to-market.

Customer 86

Customer Transform Branding Management 86

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Volume of digital assets: If your brand produces a large number of digital assets (like product images, videos, and marketing materials), a DAM is essential for efficient organization and retrieval.

Management 120

Management eCommerce CRM User-Generated 120

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Vertical Response

SEPTEMBER 22, 2024

Grasping basic psychological principles ultimately benefits marketers by enhancing their email marketing strategies. Introduction Email marketing isn’t just about sending out messages; it’s about engaging your audience and making them feel valued.

Email Marketing 108

Email Marketing Marketers Marketing Transform 108