Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. ” It’s not easy to connect with digital natives without making older, longtime customers cringe.

Transform 113

Transform Gen Z Manufacturing Millennials 113

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. How do historical campaign trends inform future strategies? The challenge?

Retail 122

Retail CMO Customer Journey Shoppers 122

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Gen Z 131

Gen Z Branding Retail Content Placement 131

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Transform 120

Transform Retail Manufacturing eCommerce 120

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. D2C doesn’t have any of that help.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

JULY 19, 2024

A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color. Taylor Loren is a marketer who recently launched a content marketing strategy playbook.

Customer 124

Customer Food Shoppers Retail 124

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. Also, a segment of consumers spread their gift-buying throughout the entire year.

Gen Z 120

Gen Z Shoppers Retail Price 120

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail 95

Retail Transform Analytics Promotion 95

Hubspot Marketing

AUGUST 10, 2022

Every day, we're on the receiving end of a direct marketing campaign. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. How to Create a Direct Marketing Strategy. Define your target market.

Direct Marketing 142

Direct Marketing Marketing Strategy Direct Mail Target Market 142

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Businesses Grow

AUGUST 26, 2024

Interesting retail trend I’ve been reading about Retail Media Networks (RMN), which allow brands to connect with consumers more directly and in real-time. Retailers leverage their private first-party data to offer brands ad opportunities with engaging (and even interactive) messaging. I think this is beautiful and elegant.

Retail 115

Retail Marketers Marketing Education 115

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Hubspot Marketing

OCTOBER 11, 2024

In this post, I’ll guide you through what B2B2C marketing is and how it works, as well as provide a few examples of popular and effective B2B2C marketing strategies. Table of Contents What is B2B2C marketing? For one, it engages in different B2B2C strategies related to both hardware and digital services.

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests. But what about interruption marketing?

Retail 117

Retail Transform PR Shoppers 117

Martech

JULY 17, 2024

This can produce both distinctively personal one-to-one retail interactions and attention-grabbing one-to-many experiences. Dig deeper: Pepsi, McDonald’s and the latest in digital out-of-home Programmatic benefits for evolving times Every marketing strategy must balance privacy concerns and efficient value.

Advertising 119

Advertising Advertisers Retail Marketers 119

Martech

DECEMBER 9, 2024

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. Please list what tools marketers should use and on which channels the videos should appear.

User-Generated 111

User-Generated Retail Video Marketing Management 111

Martech

APRIL 10, 2025

For retailers whether online or brick-and-mortar the impact of AI is more nuanced. For ecommerce retailers, the impact depends on how users search. With this, you can craft an AI marketing strategy that targets these emerging audiences. AI has simply become a lead generator for you. Why does this help?

Transform 134

Transform User-Generated Analytics Retail 134

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. Self-hosted shopping platforms You could follow in the footsteps of global watch and jewelry retailer The 1916 Company and create your own live shopping app. Within minutes, the product sells out.

Branding 121

Branding Gen Z Energy Shoppers 121

Martech

DECEMBER 2, 2024

By tracking how many leads convert to customers before and after implementing marketing strategies, you can estimate the incremental impact of your efforts. Incrementality testing platforms: Consider using specialized incrementality testing platforms that provide tools and methodologies for measuring marketing effectiveness.

User-Generated 118

User-Generated Retail Marketers Marketing 118

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Key Performance Indicator 126

Key Performance Indicator Analytics CRM Retail 126

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs.

Customer 127

Customer Transform Customer loyalty Marketers 127

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Aspiration Marketing

JANUARY 8, 2025

In this edition of our Leadership Spotlight series, we interviewed Stefania Nicolau about her role as the Marketing Manager for iSTYLE CEE.

Retail 264

Retail Marketers Marketing Management 264

Martech

MARCH 10, 2025

The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation. Consumers are far more likely to share their data with companies they trust, giving you better signals to optimize your marketing strategies.

Transform 119

Transform Marketing Mix Retail User-Generated 119

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts.

Retail 74

Retail Advertising Advertisers Market Trends 74

Neil Patel

DECEMBER 16, 2021

It’s a great marketing strategy for building trust. Amazon is another e-commerce platform you may not realize the marketing benefits of joining. In fact, Amazon’s Prime Day has a big impact on the retail industry like other major shopping events like Black Friday. What are some overlooked online marketing strategies?

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance. Processing.

Customer Acquisition 70

Customer Acquisition Retail Shoppers Marketing Strategy 70

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

Marketing Strategy 130

Marketing Strategy Shipping Marketers Marketing 130

Hubspot Marketing

JANUARY 22, 2025

Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Table of Contents What is organic marketing? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Calvyn Lee Blog

NOVEMBER 26, 2023

Adding black packaging or displays helps beauty brands and retailers establish an upscale ambiance that attracts affluent audiences. Tech giant Apple leverages black branding to align their products with cutting-edge innovation and premium artistry. Crisp, clean white expresses purity and simplicity.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations.

Price 111

Price Real Estate Promotion Food 111

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 96

Management Marketers Marketing CRM 96