Martech

AUGUST 31, 2022

Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, a well-shaped video strategy can boost your overall SEO efforts. A solid marketing strategy should always include both of these parts of buying journeys. Here’s how.

Digital Marketing 103

Digital Marketing Marketing Strategy SEO Transform 103

Neil Patel

DECEMBER 16, 2021

Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. All you have to do is enter your URL to get a deep, page-level SEO analysis. Of course, mine is just one of many SEO tools.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Content marketing. Email marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

FEBRUARY 23, 2021

13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Here’s how you can incorporate case studies into your content marketing strategy to glean the most value from them. Source: HubSpot.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Marketing Insider Group

MARCH 17, 2025

The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 59

User-Generated Influencer Marketing SEO Marketers 59

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Adobe Experience Cloud Blog

MARCH 23, 2017

Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. How Does Google Rank Videos?

SEO 134

SEO Thought Leadership User-Generated Video Marketing 134

Rock Content

OCTOBER 6, 2020

A video tutorial is a quick, dynamic way to show your audience how something (an app, an appliance, software, a machine) works. Besides being a useful and attractive way to pass along information to your audience, it is also a great SEO tactic. How to create outstanding video tutorials. appeared first on Blog.

Video Marketing 64

Video Marketing Marketing Strategy Marketers Marketing 64

Martech

APRIL 10, 2025

Google Search Console Purpose: Organic content performance and SEO improvements Google Search Console (GSC) is not an uncommon tool. However, its application to content marketing strategy is vastly underrated. Clearscope Purpose: Topic ideation, writing recommendations and SEO tools. Needless to say, I’m a fan.

Content Marketing 81

Content Marketing User-Generated CRM Social Media Marketing 81

Buffer Marketing

FEBRUARY 18, 2025

What to expect: Keynotes and panels covering TikTok strategies, SEO, and social media trends. Interactive workshops on influencer marketing, agency growth, and AI in social media. Insights on building impactful influencer marketing strategies. Keynotes from top creators and video marketing experts.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Scoop.it!

JULY 26, 2022

With that in mind, clarity and readability should be at the forefront of your mobile marketing strategy in 2022 and in the years to come. Keep in mind that video marketing and other visuals are also content, so make sure that those scale properly when viewing your content on mobile devices.

Marketing Strategy 105

Marketing Strategy Content Marketing User-Generated Digital Marketing 105

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. The result? Increased revenue.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. The Content Marketing Institute knows this and makes a point to share current content marketing trends every year in a blog post. I can’t be the only marketer who’s nosey, right?

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. source ) That’s a big audience for video content.

Marketing Strategy 88

Marketing Strategy Gen Z Marketers Marketing 88

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Content marketing and organic social media remain a priority for B2B businesses.

SEO 77

SEO Telemarketing Direct Mail Marketing Mix 77

Moz

JULY 24, 2019

Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all. Some companies don’t believe that video marketing can generate real results , but many simply assume they can’t afford it. The ABCs of video content. What have you found useful (or not) so far?

Video Marketing 56

Video Marketing Marketing Strategy Marketers Marketing 56

Marketing Insider Group

MAY 22, 2023

More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can start leveling up your digital marketing strategy with AI. What are common content creation mistakes made by content marketers?

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketers 27

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. Making sure those people actually watch and enjoy your videos enough to subscribe or convert? What Is Video SEO?

SEO 89

SEO User-Generated Analytics Video Marketing 89

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 127

SEO Analytics User-Generated Price 127

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Rock Content

OCTOBER 8, 2020

Thus, comprehend how quarantine impacted videos is indispensable when planning your next marketing strategy. Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

TechWyse

FEBRUARY 15, 2022

9 Call to Action Best Practices to Improve Your Marketing Strategy . Every marketer and business owner knows that a good Call to Action can make the difference between the number of leads and conversions you achieve. Click the article above for a more in-depth look into each of these CTA strategies. Wrapping Up.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Hubspot Marketing

NOVEMBER 30, 2020

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. But, even if you already know about the importance of video, I'm willing to bet you aren't completely aware of how other brand's are using video … or, more importantly, why. The top five reasons brands make videos.

Branding 145

Branding Entertainment Education Video Marketing 145

Digital Marketer

FEBRUARY 3, 2023

It may make or break your whole video marketing strategy performance. One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

SEO 84

SEO Analytics Video Marketing Digital Marketing 84

Adobe Experience Cloud Blog

OCTOBER 20, 2014

The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

B2C 134

B2C Thought Leadership Marketers Marketing 134

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Duct Tape Marketing

DECEMBER 20, 2024

Brand Marketing: Back to Basics With AI and algorithms changing SEO and ad platforms, brand marketing is more critical than ever. The Future of Video, Influencers, and Events Videos Reign Continues While broadcast TV still has reach, streaming is gaining traction. Video marketing trends evolve quickly.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Neil Patel

JANUARY 18, 2023

Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. There’s not enough budget to invest in video. Every year sees new trends and priorities for SEOs, and 2022 was no exception. It happens.

SEO 113

SEO Gen Z User-Generated Advertising 113

Neil Patel

AUGUST 10, 2021

Below, I’ll cover several inbound marketing methods, as well as some traditional marketing strategies for your law firm. However, you might not know exactly how these restraints impact your marketing plans. 9 Tips for Creating an Effective Law Firm Marketing Strategy. Leverage Video Marketing.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Adobe Experience Cloud Blog

JANUARY 15, 2020

buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. 73% of marketers believe their social media marketing efforts are somewhat working for their business. Email marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Neil Patel

OCTOBER 12, 2020

The certification requires ten courses, starting with an intro to digital marketing and wrapping up with an advanced digital marketing strategy class. Once you’ve learned the basics of digital marketing (principles, research methods, consumer psychology, etc.), Then, the courses cover mobile marketing and paid search.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketers 145

Rock Content

MAY 22, 2020

For those who want to keep up-to-date and are concerned with constantly innovating their marketing strategy , it is important to be alert to these new possibilities of video marketing. To help you on this mission, this post will go over: What is an interactive video? How do interactive videos look like?

Marketing Strategy 72

Marketing Strategy Millennials Marketers Marketing 72