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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Enter email marketing. A whopping 75% of consumers prefer email for promotional communications, making it the go-to channel for engaging with Black Friday shoppers. Effective email marketing focuses on sending the right emails at the right time, not just more emails.

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3 Lifecycle Marketing Strategies from Maryna Hradovich to Elevate Your Ecommerce Game

Customers.ai

With years of experience helping brands like LOral thrive, shes sharing her top three lifecycle marketing strategies to help you stay ahead in 2025. Different shoppers, different behaviortailor those offers! Bulk discounts eat into margins and attract price-sensitive shoppers who might never come back. Join Customers.ai

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.

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2024 online holiday spending set for record year with $240 billion in sales

Martech

online holiday shoppers are expected to spend $240.8 This is good news for retailers with a solid digital marketing strategy. This is because of price discounts, not because shoppers are feeling wealthier. The same percentage (34%) of Gen Z and Baby Boomer shoppers plan to shop online and in-store. Why we care.

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How to Deliver Customer Experiences That Increase Conversions

Hubspot Marketing

A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color. Taylor Loren is a marketer who recently launched a content marketing strategy playbook.

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Q&A: What back-to-school season means for retailers, marketers

SmartBrief - Marketing

Deloitte Consulting’s “ 2024 Back-to-School Retail Survey ” breaks down consumers’ spending intent amid financial pressures, the effect of social media on spending plans and how leveraging generative AI can help attract tech-savvy shoppers. This is even more important as loyal back-to-school shoppers spend 35% more on average.

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