SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Use LinkedIn Groups to join niche conversations or showcase expertise.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Martech

OCTOBER 18, 2024

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn?

User-Generated 136

User-Generated Thought Leadership Promotion Analytics 136

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 121

Branding Social Media Marketing User-Generated Advertisers 121

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . The same concept applies in social media.

Social Media Marketing 107

Social Media Marketing Thought Leadership Marketers Marketing 107

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. Here’s a great example of Girl Power Marketing’s weekly social media round-up.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? Set clear goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketers Marketing 145

Adobe Experience Cloud Blog

AUGUST 10, 2016

As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way. And social media marketing encompasses more than the traditional platforms and capabilities that many marketers are familiar with (e.g.

Social Media Marketing 94

Social Media Marketing Thought Leadership PR User-Generated 94

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. [add Of course, AI cant produce thought leadership itself because it has no opinions.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? You can read the full case study here.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. We can help!

Marketing Strategy 144

Marketing Strategy Thought Leadership SEO Marketers 144

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing.

Social Media Marketing 98

Social Media Marketing User-Generated Marketers Marketing 98

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketers Marketing 130

Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play. million views) are fueled by solid audience research.

Non-Profit 103

Non-Profit Education Analytics Thought Leadership 103

Sprout Social

NOVEMBER 2, 2021

A social media company’s social team testing a new social channel is incredibly meta. By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Refining our TikTok marketing strategy.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Adobe Experience Cloud Blog

APRIL 4, 2017

More and more of your prospects are turning to social media for the research, recommendations, and reviews that will influence their purchases. With the amount of audience data available, ad targeting on social media is incredibly effective and, for now, relatively inexpensive.

Digital Marketing 134

Digital Marketing Marketing Strategy Thought Leadership Advertisers 134

Lynton Web

FEBRUARY 21, 2024

How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social. Because of this, thought-leadership content works best here.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail.

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Hootsuite

OCTOBER 22, 2024

Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program. Use the feedback your teams give you to guide your overall marketing strategy.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 90

CMO Gen Z Thought Leadership Entertainment 90

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Adobe Experience Cloud Blog

AUGUST 18, 2017

When it comes to high growth areas, social media marketing fits the definition in terms of both the percentage of your budget it consumes and in the ROI it generates. Many companies fail to properly integrate their social media marketing strategies. But the path isn’t smooth or simple.

Social Media Marketing 134

Social Media Marketing Thought Leadership Customer Journey Communications 134

Jeff Bullas

DECEMBER 13, 2022

An in-depth buyer’s research and a bunch of other strategies helped them increase their SQLs by a whopping 700%. Fatal mistake #03: Lack of content marketing strategy. It is hard to find a SaaS company that does not do content marketing in some shape or form. Fatal mistake #05: Not using social media for lead generation.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Buffer Marketing

JULY 25, 2024

Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. Build thought leadership and authority : Consistently sharing high-quality, insightful content through your LinkedIn newsletter helps establish you as a thought leader in your industry. Why publish a LinkedIn newsletter?

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you.

Thought Leadership 134

Thought Leadership Social Media Marketing Whitepaper Marketers 134

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 118

Thought Leadership Social Media Marketing Marketers Marketing 118

Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. ” Disruption three!

SEO 107

SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. To get started, here are three steps to building a successful employee advocacy strategy: 1.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

MARCH 26, 2013

by Jason Miller There are hundreds of differing opinions regarding the effectiveness of using social media for lead generation. This is my opinion and it comes from over two years of trial and error using what I consider to be the best tools available for the social media marketer. Inbound is not enough.

Thought Leadership 134

Thought Leadership Marketing Mix User-Generated Social Media Marketing 134

Adobe Experience Cloud Blog

OCTOBER 4, 2010

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

Thought Leadership 95

Thought Leadership Social Media Marketing eBook Marketers 95

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. 54% of consumers browse social media for product research purposes . 73% of marketers believe their social media marketing efforts are somewhat working for their business.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. Need more help? and Maria Pergolino, Sr.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

MAY 14, 2015

AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen. This is mainly due to the brand’s ability to not only reach out to consumers, but to also actively integrate user-generated content into its marketing strategy.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Adobe Experience Cloud Blog

AUGUST 29, 2016

Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? In fact, any good marketing strategy should have them working together.

SEO 113

SEO Thought Leadership Social Media Marketing User-Generated 113