SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 130

Marketing Strategy Marketers Marketing SEO 130

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

Branding 129

Branding Customer loyalty CMO Market Segmentation 129

Martech

JUNE 28, 2024

This phenomenon could be driven by the excitement and novelty of discovering new products or the effectiveness of targeted marketing strategies for first-time visitors. These insights underscore the importance of developing tailored strategies to address decision paralysis across different demographics.

Marketing Strategy 116

Marketing Strategy Shoppers Transform Marketers 116

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Marketers often used this basic information to personalize emails, creating static segments that provided limited personalization and engagement.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Martech

DECEMBER 4, 2023

For example, what if the quirk is cutting off people who use old iPhones, and that’s a characteristic of your target market? The post Why edge cases matter in marketing strategy appeared first on MarTech. You might be losing your best customers. Say, “budget-conscious consumers who are late technology adopters.”

Marketing Strategy 120

Marketing Strategy Marketers Marketing Market Segmentation 120

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. Remember to focus on quality over quantity.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. You struggle to gain traction, completely miss your target market, or your product gets a bad rap.

Price 111

Price Real Estate Promotion Food 111

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 120

User-Generated Marketing Mix Communications Advertising 120

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Martech

NOVEMBER 26, 2024

And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. The offer truly was “irresistible,” and the growth was explosive. However, it was also completely unsustainable.

Customer 125

Customer Food Marketers Marketing 125

SmartBrief - Marketing

DECEMBER 18, 2024

The implications for political campaigns are apparent, but they also apply to marketers across a broad range of topics, such as policy implications, health and wellness and other newsworthy topics related to a Hispanic target market.

Gen Z 89

Gen Z Millennials Health Entertainment 89

Martech

SEPTEMBER 10, 2024

This improves market segmentations, enables better-targeted marketing and informs product development decisions. Maximizing the impact of your market research Market research is too valuable to waste. Market research evolves and grows richer when companies are willing to refine their approach.

Market Research 114

Market Research Analytics Marketers Marketing 114

Duct Tape Marketing

JULY 16, 2024

As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’ve found that many of these organizations face similar challenges when it comes to marketing strategy and execution. One of the key points I emphasized during the interview is the importance of strategy before tactics.

CMO 89

CMO Customer Journey Communications Place 89

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. BTL marketing helps you identify what to scale ,” she said. Integrate BTL into your overall marketing strategy.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Hubspot Marketing

SEPTEMBER 6, 2024

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. This can help!) per customer.

eCommerce 99

eCommerce Price Transform CRM 99

SocialPilot

SEPTEMBER 5, 2024

It leverages its social media accounts on Facebook by targeting age-based audiences, on Instagram by sharing stunning visual content, and on LinkedIn to attract more corporate tours. See how they shared the same post on different social media platforms with different messages and marketing strategies.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Marketing Insider Group

OCTOBER 1, 2024

This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. Increased Sales and Marketing Effectiveness Businesses can identify which sales tactics and marketing strategies are most successful when they analyze their data.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

OnDemand CMO

DECEMBER 18, 2024

Stay tuned for Part 2 in January, where well tackle more powerful strategies to refine your target market, establish thought leadership, and embrace agility to stay ahead Ready to get ahead of the game? Lets take a closer look at your current strategy Take our Marketing Assessment today.

Transform 74

Transform Thought Leadership CMO Marketers 74

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Marketing Insider Group

DECEMBER 11, 2023

Documenting a marketing strategy greatly increases a startup’s likelihood of success. Effectively using resources and creating impactful marketing hinges on a startup’s focus on a specific target market. Marketing Missteps. Underestimating the power of marketing is a common oversight.

Marketers 130

Marketers Marketing Marketing Strategy Target Market 130

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketers 117

Buffer Marketing

NOVEMBER 25, 2024

Where we’ll walk you through creating a successful influencer marketing strategy step by step, whether you're just starting out or looking to level up your existing program. What is influencer marketing? Source: IZEA Influencer marketing is worth the hype that surrounds it. Plus you have this handy guide.

Influencer Marketing 115

Influencer Marketing Marketers Marketing Promotion 115

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. All in all, B2B market research can be fun. Set two or three targeted research objectives and start seeking the unexpected today.

Market Research 119

Market Research B2C Marketers Marketing 119

Hootsuite

DECEMBER 3, 2024

Target market preferences and pain points Let’s just make a quick distinction here. Your target market is a more specific set of people. You’re looking to see if the new audience aligns with the market you’re trying to reach. When you review your data, assess whether your social marketing strategy is working.

Analytics 98

Analytics CRM Price Key Performance Indicator 98

Sprout Social

APRIL 23, 2024

Refining this approach, by regularly conducting a competitive analysis , turns this reactive action into a proactive data source fundamental to marketing strategy. This is a useful insight when analyzing your competitor’s target markets, and how they market themselves and their products.

Price 127

Price Transform Logistics Marketers 127

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? Business Cards. Community Engagement.

Direct Mail 143

Direct Mail Marketers Marketing Marketing Strategy 143

Hubspot Marketing

JUNE 27, 2024

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Regional Marketing Model Challenges 1. Map out your international strategy. Plan, plan, plan.

Global Marketing 111

Global Marketing CMO Marketers Marketing 111

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Businesses Grow

DECEMBER 2, 2024

Finally, let’s address the target market strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. Will you buy a luxury car for its engine dimensions and gas mileage or because it actually means something to you?

Gen Z 74

Gen Z Food Influencer Marketing Branding 74

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

SocialPilot

FEBRUARY 5, 2025

If you want to be the one influencing them, you need to have a well-planned social media marketing strategy for your hotel. Targeted Advertising Running targeted advertising campaigns allows hotels to reach potential guests based on interest, demographics, location, and online behavior. How to Leverage this Strategy?

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketers 52

Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130