SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Marketing Insider Group

JANUARY 14, 2025

This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers. Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies.

Thought Leadership 121

Thought Leadership Entertainment Analytics Social Media Marketing 121

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Optimize Your Company Page for Lead Generation.

Marketing Strategy 145

Marketing Strategy User-Generated Thought Leadership Marketing 145

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. I am trained with MarTech content.

Whitepaper 104

Whitepaper Key Performance Indicator Thought Leadership User-Generated 104

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Adobe Experience Cloud Blog

MARCH 9, 2020

Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Websites are businesses. . Opportunity Cost.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. Building an effective strategy will require some planning and perseverance. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals.

Marketing Strategy 145

Marketing Strategy Thought Leadership Marketing Marketers 145

Buffer Marketing

AUGUST 26, 2024

Here’s a great example of Girl Power Marketing’s weekly social media round-up. Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career. 

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. active users, according to  Statista.

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. Using LinkedIn for Lead Generation (45 minute). LinkedIn Marketing Strategy Study Guide.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Other marketers will stay focused on quality.

SEO 107

SEO Branding User-Generated PR 107

Adobe Experience Cloud Blog

OCTOBER 26, 2015

Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The good news is that proving the value of your social media marketing strategy is not as hard as it seems. Engagement Rate. Economic Value.

Social Media Marketing 134

Social Media Marketing Marketing Strategy Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Additionally, cleaning and associating leads to the right companies is often challenging.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape.

Marketing Strategy 127

Marketing Strategy Management Thought Leadership Marketing 127

Martech

JANUARY 26, 2023

Website analytics do the same but provide insights into how users find, interact and take action on a company’s website. Either way, you can use this data to improve the user experience. As we look ahead, it’s clear that digital marketing will continue to be an important part of any successful business strategy.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Jeff Bullas

DECEMBER 13, 2022

Generating leads is the lifeblood of any company. An idea of how important lead generation is runs through their DNA. But, despite knowing full well the criticality of solid lead generation, many SaaS marketers do it wrong. SaaS lead generation: fatal mistakes. Lead generation is to SaaS what oxygen is to humans.

Customer Acquisition 260

Customer Acquisition User-Generated Non-Profit Transform 260

Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. However, writing technical content for marketing requires a strategic shift beyond these foundational documents.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Hootsuite

OCTOBER 22, 2024

PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Which advocates are generating the most engagement? Use the feedback your teams give you to guide your overall marketing strategy. Not too shabby! Organic reach.

PR 111

PR Gen Z Thought Leadership Communications 111

Buffer Marketing

JULY 25, 2024

Connect with people in your network and engage with different LinkedIn users’ content to grow your audience. Publishing a LinkedIn newsletter can be a game-changer for your content marketing strategy. Increase the visibility of your content : LinkedIn’s algorithm favors content that generates engagement.

Analytics 118

Analytics Thought Leadership Email Marketing SEO 118

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. What are the lifecycle stages? But it’s absolutely essential.”

Management 96

Management Marketing Marketers CRM 96

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. Remember that different social channels can have a different content strategy, too.

B2C 89

B2C Social Media Marketing User-Generated Entertainment 89

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Orbit Media Studios

MARCH 29, 2023

But sometimes it’s an unexpected insight or perspective (thought leadership). Clearly, when we build in the other key aspects of a good content marketing strategy, success is easy to imagine. It empowers our audience with user-generated content. And it’s focused on the local market, which fits our audience.

Marketing Strategy 126

Marketing Strategy Content Marketing PR Non-Profit 126

Buffer Marketing

JANUARY 30, 2025

If short-form videos generate the most engagement, prioritize them. 📚  How I Designed a LinkedIn Thought Leadership Content Creation System 📚 Ask Buffer: How Can You Batch Content for Social Media? What content drove the most website clicks, inquiries, or sales?

User-Generated 100

User-Generated Education Analytics Thought Leadership 100

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the length of the holiday season.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors.

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward.

Marketing Strategy 128

Marketing Strategy Price Marketing Marketers 128

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertisers 98

Adobe Experience Cloud Blog

JUNE 24, 2016

This is an easy way for brands to drive engagement at scale, since the same shortcode can be used for mobile users within different area codes. But because mobile users are accessing websites using devices with different screen sizes (e.g. And mobile apps aren’t just for consumer marketers. Mobile Website.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Buffer Marketing

OCTOBER 28, 2024

The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection. I even have a prompts category for ideas in case I get stuck (many of which came from Buffer's Creator Camp ) — but there's a nifty "generate ideas" button that can jumpstart your content creation. All in all, Predis.ai

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Marketing Insider Group

JANUARY 26, 2021

How many clicks or new leads do you expect this tactic to generate? Here’s an example: Channel: Digital marketing. A few channels that every modern marketer should consider include: Website Development. 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Sprout Social

FEBRUARY 28, 2023

The demographic data alone could be the key to planning your LinkedIn marketing strategy for 2023. Table of contents: LinkedIn demographics statistics LinkedIn usage statistics LinkedIn advertising and marketing statistics LinkedIn Engagement Statistics LinkedIn demographics statistics 1. of users were male and 42.8%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Rock Content

OCTOBER 12, 2016

The magazine serves as a marketing tool for Red Bull, and the company provides financial support to supplement the advertising revenue generated by the publication. They are well thought out, beautifully written, fully-formed journalistic stories of the highest quality. Why it’s Great. by Josh Rakic.

Marketing Strategy 111

Marketing Strategy Content Marketing Branding Entertainment 111

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Thought Leadership 140

Thought Leadership Digital Marketing Marketing Marketers 140

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

These small companies generated 65 percent of the net-new jobs over the past 17 years. Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell. It is amazing how powerful that personal user experience will be in attracting customers.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130