Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Great thought leaders are not necessarily great writers.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Tiecas

JULY 15, 2024

Creating Thought Leadership Content for Manufacturers: Elevate Your Brand, Attract Better Leads In globally competitive industrial markets, thought leadership content can be a game-changer for manufacturers. Thought leadership content goes beyond technical details and product specifications.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

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Whitepaper Content Marketing Thought Leadership Marketing 131

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Marketing Insider Group

JANUARY 2, 2013

10 Steps to a Building a Successful Content Marketing Strategy. You want to be a thought leader? It can also be used to prove your expertise – or ‘thought leadership’ in content marketing lingo. This is the new marketing: it’s more about educating than broadcasting.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 74

Thought Leadership Whitepaper Transform Marketing 74

Martech

JANUARY 26, 2023

Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech. Get MarTech! In your inbox.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Adobe Experience Cloud Blog

OCTOBER 25, 2012

Unfortunately we didn’t have enough time to answer all of the questions about content marketing that our audience asked during the webinar. Shouldn’t white papers be gated? And since ungated content is more shareable, it helps build the thought leadership and trust that it takes for a visitor to decide to fill out a form.

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Whitepaper Content Marketing Thought Leadership eBook 129

Adobe Experience Cloud Blog

SEPTEMBER 12, 2012

by Dayna Rothman Social is a strategy that should be present in every aspect of your B2B marketing. Now, it is evident that social needs to be part of your entire marketing strategy. To crush your competition, you have to do more than social media; you have to do social marketing!

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Whitepaper Thought Leadership Marketing Marketers 126

Adobe Experience Cloud Blog

OCTOBER 14, 2015

With those three strategies running smoothly, your brand is in good shape for a long time to come. But if you’re just starting to nurture those relationships, and your content marketing strategy is still building momentum, how do you get more leads in the funnel in the meantime? Co-Brand/Co-Author Your Ebook.

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Whitepaper eBook Thought Leadership User-Generated 134

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

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Whitepaper Thought Leadership Marketing Plan Education 145

Adobe Experience Cloud Blog

JULY 10, 2019

And to deliver remarkable customer experiences, you need to shift from a lead-based only marketing approach to a combined lead and account-based marketing strategy. But first, let’s talk about the concept of buying groups for account-based marketing strategies.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Trade Press Services Newsletter

OCTOBER 6, 2022

Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content. It positions your brand as an expert, authoritative leader in your industry.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

JUNE 30, 2020

When it comes to your B2B content marketing strategy, you want to make sure you use several types of content and stay abreast of the trends in content marketing , so you can not only reach your audience through different channels but also offer them a variety of content that addresses all of their needs. White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Besides these thought leadership sources, you can call on your email communities for advice and ideas.

Marketing Strategy 104

Marketing Strategy Whitepaper Thought Leadership Marketing 104

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service?

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. Why is Webinar Marketing Important for B2B Businesses? Source: ON24.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketing 145

Adobe Experience Cloud Blog

MARCH 26, 2012

But if you fail to promote the right content to the right people, it could derail your entire content marketing strategy. There are four things all marketers must be doing in their content marketing strategy to ensure maximum results: Create interesting content. E nsure that your content can be easily found.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Adobe Experience Cloud Blog

MAY 30, 2017

Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation. To get started, here are three steps to building a successful employee advocacy strategy: 1.

Whitepaper 133

Whitepaper Thought Leadership Transform CRM 133

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

No matter how straightforward a task might seem to you —whether it’s pulling weeds or writing a whitepaper—there’s a good chance it’ll be done incorrectly without some basic guidelines. Unless you document and share the goals of your content marketing strategy (i.e. What about a whitepaper? Establish Content Goals.

Thought Leadership 134

Thought Leadership Whitepaper Entertainment Content Marketing 134

Tiecas

MAY 1, 2024

B2B thought leadership marketing is not clearly understood by most small to mid-sized manufacturers I talk to regularly. They tend to roll their eyes as in, “Here we go with more marketing-consultant speak.” Table of Contents The 95-5 Rule: Guidance for Industrial Sales What is B2B Thought Leadership?

Thought Leadership 52

Thought Leadership Manufacturing Whitepaper Customer loyalty 52

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the length of the holiday season.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

by Kieran Flanagan Content marketing is nothing new , but its role in a successful online marketing strategy has continued to increase over the past number of years. You have the expertise and knowledge to produce thought leadership content, it’s aligned with your business goals and target personas.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Adobe Experience Cloud Blog

MAY 30, 2013

A nurture interaction doesn’t need to be about a whitepaper. There is much debate about the role of curated content versus original content , and I’m the last one to argue that curation should be the center of your content marketing strategy. Remember, the primary goal of nurturing is to keep in touch with the potential buyer.

Whitepaper 134

Whitepaper Thought Leadership Marketing Strategy Content Marketing 134

Content Marketing Institute

OCTOBER 23, 2017

Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. To do a competitive content marketing analysis, take a list of your content marketing competitors and follow these three steps: Take inventory of your competitors’ content.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Marketing 111

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Cover image by Joseph Kalinowski/Content Marketing Institute. Subscribe for your free print copy today.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

JULY 16, 2013

Here are some quick tips to incorporate accelerator campaigns in your marketing strategy: Start Small. Here are some things we’ve tested: offer (demo vs. book/white paper); reward amount (no reward vs. $50 vs. $100 giftcard); personalization (standard HTML email vs. text-only). Please share your thoughts/comments.

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Whitepaper Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Author: Pawan Deshpande Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Content Marketing'

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Whitepaper eBook Thought Leadership Content Marketing 134

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. One 18-page white paper placed on your company website can only be so effective.

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Thought Leadership Whitepaper CMO Content Marketing 94

Marketing Insider Group

OCTOBER 2, 2020

Back in 2010, I started blogging on this very site but under the brand name “ B2B Marketing Insider” I started publishing my own rants and raves on content marketing, social media and marketing strategy right here because I wanted to share my experiences as a marketing insider, working at recognized company.

Whitepaper 143

Whitepaper Thought Leadership Content Marketing Price 143

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Beginning with a well-defined strategy allows you to create drip campaigns that respond to the specific needs and interests of specific customers.

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Customer Whitepaper Thought Leadership Marketing Automation Platform 215