OnPassive Marketing

OCTOBER 13, 2022

The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns. Can Influencer Marketing Replace Traditional Marketing? How Combining Influencer And Traditional Marketing Strategies Help Your Brand.

Traditional Marketing 81

Traditional Marketing Influencer Marketing Marketers Marketing 81

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. What once were reliable strategies and career paths now feel uncertain.

Transform 133

Transform Marketers Marketing Traditional Marketing 133

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. These technologies create memorable interactions that differentiate your recreation center from competitors who are still using traditional marketing approaches.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 136

Transform Whitepaper User-Generated CMO 136

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 114

Transform User-Generated Law Marketing Mix 114

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 123

Marketing Strategy Product User-Generated Marketers 123

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Martech

AUGUST 20, 2024

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Dig deeper: Why traditional marketing systems can’t keep up with AI and what to do about it The role of wisdom in AI-driven marketing Wisdom combines knowledge and intelligence.

Marketers 130

Marketers Marketing CMO Communications 130

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Traditional Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Integrated Media Planning.

Marketing Strategy 138

Marketing Strategy Millennials Target Market Marketers 138

Marketing Insider Group

JANUARY 21, 2020

The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing strategies in 2020 and beyond will focus on creating great customer experiences and building relationships with your audience.

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketers 111

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 132

CRM User-Generated CMO Traditional Marketing 132

Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA.

Customer Acquisition 136

Customer Acquisition Health Traditional Marketing Management 136

Content Marketing Institute

NOVEMBER 24, 2017

Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? How does content marketing relate to content strategy , and how does content marketing strategy fit in? Not that they mean to.

Content Marketing 111

Content Marketing Marketing Strategy Marketers Marketing 111

The LeadG2 Blog

JUNE 13, 2024

Traditional marketing approaches, characterized by isolated and uncoordinated efforts, often fall short in this highly competitive environment where businesses strive to stand out.

Marketing Strategy 81

Marketing Strategy Traditional Marketing Marketers Marketing 81

Marketing Insider Group

SEPTEMBER 23, 2019

You may think it’s enough that you and your team have a clear idea of where you’re going with your content strategy, and you don’t need to put it down on paper. When there’s a large team working on marketing activities, it’s likely you don’t have a named person in charge of documenting strategy. Image source: [link].

Marketing Strategy 111

Marketing Strategy Content Marketing Marketers Marketing 111

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. A/B testing is a traditional marketing approach that can work well on social media, too. Few things are more disappointing than seeing a video you spent weeks on flop.

User-Generated 103

User-Generated Traditional Marketing Social Media Marketing Branding 103

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 111

Branding Tentpole Entertainment Transform 111

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketers Marketing 94

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 98

CMO Marketing Strategy Customer Journey Marketers 98

Martech

FEBRUARY 18, 2025

Shifting from traditional marketing For decades, marketing has relied on high-volume, broad-targeting strategies, prioritizing sales over relationships. Un-marketing represents this shift prioritizing meaningful connections over short-term sales tactics.

Advertising 79

Advertising Advertisers Non-Profit Traditional Marketing 79

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 90

Transform CMO Marketing Strategy Marketers 90

Martech

AUGUST 12, 2024

Reading and synthesizing as many news articles as I could find about the market and its key players. Their marketing strategy (e.g., tone, frequency of communication, event appearances, and how they talked about competition and the market). There’s still a lot of innovation ahead of us.

User-Generated 135

User-Generated Traditional Marketing Product Price 135

Hubspot Marketing

JANUARY 23, 2025

Regardless of your target demographic, Novoselsky has a lot of wisdom that you can apply to your own marketing strategy. For example, 84% of marketers say video has helped increase traffic to their website. So, take a page from Novoselskys book and break out of the traditional marketing mold.

Gen Z 94

Gen Z Millennials User-Generated Traditional Marketing 94

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Customers.ai

DECEMBER 20, 2024

How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds. How does relationship marketing differ from traditional marketing? What role does technology play in relationship marketing?

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Let’s take a look at some traditional models as well as some newer frameworks.

Price 117

Price Marketers Marketing User-Generated 117

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape.

Branding 73

Branding Transform Customer Acquisition Customer loyalty 73

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper Retail 77

Hubspot Marketing

JUNE 2, 2022

As long as you’re a business selling something, you can benefit from a sound digital marketing strategy. The business has tried marketing before and it didn't work. It’s essential to measure the right metrics in any marketing campaign to judge whether it's working or not accurately. Have you tried something else?

Digital Marketing 144

Digital Marketing Traditional Marketing Marketers Marketing 144

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing is more affordable than traditional marketing. But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174