Martech

DECEMBER 23, 2024

Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices. Regular engagement.

Whitepaper 108

Whitepaper Key Performance Indicator Thought Leadership User-Generated 108

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. It might be a call to action to fill out a lead generation form or an offer to download a white paper that helps educate subscribers on your product or service. Is the content all about your organization?

Whitepaper 116

Whitepaper Promotion Email Marketing Education 116

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. This transformation poses both challenges and opportunities for marketers.

Transform 135

Transform Whitepaper User-Generated CMO 135

Buffer Marketing

OCTOBER 17, 2024

Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place. Less connection: Rapid growth can erode the personalized service that small business customers expect.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? Interactive Content Stands Out. Want to learn more?

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. Don’t worry! Search Engine Optimization.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership Marketing 145

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. Format: Determine what format best supports the content and its objectives—whether that be an SEO-friendly blog or gated whitepaper, eBook, or Guide that can help drive downloads and leads. Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Neil Patel

AUGUST 5, 2021

Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Why Should Your Small Business Do Content Marketing? Start a Blog.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Content will be passed over if it isn’t useful or trusted.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. By focusing on data-informed insights, creator marketing and building brand advocates, businesses can ensure they are well-positioned for long-term success. Get MarTech!

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. E-Books or Whitepapers. E-books and whitepapers can both be used to demonstrate your industry expertise.

Whitepaper 145

Whitepaper Thought Leadership Marketing Plan Education 145

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. The post 3 recession-defeating marketing strategies appeared first on MarTech. Get MarTech!

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

Tiecas

JULY 15, 2024

Blog posts, white papers, and infographics are excellent formats for delivering this type of content, as they establish your expertise and position your brand as a valuable resource. Ready to transform your industrial content marketing strategy and see tangible results?

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Transform 52

Marketing Insider Group

JUNE 30, 2020

When it comes to your B2B content marketing strategy, you want to make sure you use several types of content and stay abreast of the trends in content marketing , so you can not only reach your audience through different channels but also offer them a variety of content that addresses all of their needs. White Papers.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Girl Power Marketing

FEBRUARY 1, 2023

Content marketing has come a long way since the early days of cranking out dozens of poorly written blog posts stuffed with keywords, links to irrelevant websites, and reaching out to anyone and everyone for backlinks as part of a consumer marketing strategy. YouTube has the power of Google behind it.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 98

Product Marketing Marketing Strategy Product Whitepaper 98

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertising 64

Advertising Advertisers Whitepaper User-Generated 64

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. White paper, industry report & e-books. How to use white papers, industry reports and e-books on social media.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. Download a white paper. Complete a tutorial.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers can send newsletters, drip campaigns, announcements, and new content.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Hubspot Marketing

MAY 9, 2023

Now let's get into the different prompts you can use for your marketing strategy. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].

Whitepaper 140

Whitepaper Transform Promotion Marketing 140

SocialPilot

JANUARY 27, 2025

Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. a CMO, IT manager, or procurement officer). Repurpose content.

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the length of the holiday season. Try Scoop.it

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. Develop various content marketing strategies. email campaigns).

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Marketing Insider Group

AUGUST 17, 2020

Do You Already Have a Content Marketing Strategy? Paying an agency for a comprehensive strategy can cost several thousand dollars for a small to medium-sized business in any vertical. Why do you need a content marketing strategy ? Expect similar pricing for white papers.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Marketing Insider Group

JANUARY 20, 2021

Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing. It could be an article, an infographic, a white paper, or a video. Quick Takeaways. Digital PR is cheaper , easier, and more effective than traditional PR.

PR 142

PR Whitepaper Content Marketing Marketing 142

Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Here’s a quick overview of our 20 tips: 1. Add it to your website.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. A broader perspective on marketing: Agency writers have a greater perspective of the marketing world at large.

Content Marketing 136

Content Marketing Whitepaper Marketing Marketers 136

Martech

NOVEMBER 9, 2022

companies plan to leverage podcasts and audio content in their marketing strategies. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. Also, HubSpot also reported that 18% of U.S.

Whitepaper 132

Whitepaper Information Technology Retail Marketing 132

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives.

Manufacturing 52

Manufacturing Whitepaper Marketing Marketers 52

OnDemand CMO

MARCH 3, 2023

I’ve written many times about how you need to have ‘’a plan’’ when it comes to your content marketing strategy. So I’m going to break down and itemize each step to help you turn your content marketing strategy into a real strategy, and hopefully save you time and money in the process.

Marketing Strategy 86

Marketing Strategy Whitepaper Shoppers Marketing 86

Marketing Insider Group

OCTOBER 19, 2020

It’s recommended to create different content formats—case studies, whitepapers, surveys, etc.—to With 41% of experts believing that link building is the most important part of search optimization, it’s more important than ever to drive acquisition through a content marketing strategy. Whitepapers. Whitepapers.

Whitepaper 145

Whitepaper PR Content Marketing SEO 145