Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 202

Social Media Marketing Marketing Marketers Marketing Strategy 202

Aspiration Marketing

OCTOBER 10, 2024

This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. Buckle up because we're diving into the history of multilingual marketing and why it's here to stay. Consumers today are not limited by geographical borders, and their purchasing power is just as vast.

Marketing 240

Marketing Marketers 240

Aspiration Marketing

OCTOBER 26, 2023

Email marketing is more important than ever, but it can be hard to know where to start–especially as a growing business. At Aspiration Marketing, we've tested many top platforms and found what works–HubSpot. With its versatile toolkit and automation capabilities, HubSpot Marketing Hub makes email marketing easier than ever.

Email Marketing 246

Email Marketing Marketing Marketers 246

Aspiration Marketing

MAY 30, 2024

Have you ever found yourself puzzled by how a marketing campaign that's a hit in North America doesn't resonate in China or vice versa? Cultural nuances and consumer behaviors can significantly influence the success of your marketing strategies. Let's take a peek at the contrasting marketing landscapes of China and North America.

Marketing 205

Marketing Marketers Marketing Strategy 205

Martech

OCTOBER 25, 2024

B2B marketers in the U.S. How are marketers using this data? And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing.

Marketing 107

Marketing Marketers 107

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 119

Manufacturing B2C eCommerce Marketing 119

Martech

SEPTEMBER 30, 2024

Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. How do you combine agile marketing and generative AI? What will this powerful duo do for you?

Transform 139

Transform CMO Marketing Marketers 139

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. But … How do you do it?

Content Marketing 118

Content Marketing Customer Journey Thought Leadership Marketing 118

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 114

Thought Leadership Marketing Marketers Branding 114

Hubspot Marketing

OCTOBER 28, 2024

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals. However, over a third of respondents (34%) say the most challenging aspect of video marketing is the lack of content ideas.

Video Marketing 106

Video Marketing User-Generated Marketing Marketers 106

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website.

Digital Marketing 90

Digital Marketing Marketing Marketers Marketing Plan 90

Martech

OCTOBER 8, 2024

No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% saying they will reach their goals. The chief barriers to achieving desired outcomes cited by the marketers are: Budget and resource limitations (48%). Why we care.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

Energy 112

Energy Marketing Marketers Customer Journey 112

Martech

SEPTEMBER 24, 2024

“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. The second says that marketers should have a strategic view of the different platforms and how they hold and use customer data. Understand, this is not just about having technical understanding.

Marketing 115

Marketing Marketers Communications Customer 115

SmartBrief - Marketing

OCTOBER 30, 2024

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 73

Transform Analytics Education Marketing 73

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Customer 121

Customer Transform Customer Journey Marketing 121

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 111

Event Marketing Food Direct Mail Entertainment 111

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting 133

Copywriting Entertainment Marketing Marketers 133

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. ” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. .”

Product Marketing 110

Product Marketing Product Finance Marketing 110

Businesses Grow

OCTOBER 28, 2024

Some brands seem to be making a U-turn away from the safe and reliable marketing practices into something bizarre and even … horrifying. It’s turned a bland, commoditized category (water) on its head by breaking every marketing taboo in the history of marketing taboos. This is fearless marketing. I did my homework.

Branding 109

Branding Marketing Marketers Entertainment 109

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 130

PR Transform CMO Marketing 130

Businesses Grow

SEPTEMBER 16, 2024

At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. Let’s take a look at what’s going on, and the implications for marketing and our AI future. This was the end of marketing control.

Marketing 116

Marketing Marketers Health Advertisers 116

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 126

Market Trends Transform Customer loyalty Millennials 126

Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Key Performance Indicator 112

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 112

Martech

OCTOBER 18, 2024

But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. In this episode of the MarTech.org podcast, we’re discussing the role of marketing in a crisis with Jessica Shapiro, CMO of LiveRamp.

PR 123

PR CMO Marketing Marketers 123

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 103

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 103

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Gen Z 125

Gen Z Marketing Marketers Copywriting 125

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. What can I tell our readers that will make them funnier marketers? The more we can focus on that, “the better we’ll be as marketers.”

Marketing 98

Marketing Marketers Traditional Marketing Advertising 98

Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing 86

Content Marketing Marketing Marketers 86