Aspiration Marketing

SEPTEMBER 17, 2024

Don't be caught off guard–a well-crafted business and marketing plan is essential for outpacing competitors. While many businesses are scrambling at this late stage, forward-thinking companies are already laying the groundwork for a successful new year to come.

Marketing Plan 148

Marketing Plan Marketing Marketers Marketing Strategy 148

Aspiration Marketing

AUGUST 13, 2024

The marketing battlefield is a fierce one. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 196

Transform Marketing Marketers Branding 196

Businesses Grow

SEPTEMBER 16, 2024

At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. Let’s take a look at what’s going on, and the implications for marketing and our AI future. This was the end of marketing control.

Marketing 105

Marketing Marketers Health Advertising 105

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Thought Leadership 110

Thought Leadership Marketing Marketers Branding 110

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. What can I tell our readers that will make them funnier marketers? The more we can focus on that, “the better we’ll be as marketers.”

Marketing 95

Marketing Marketers Traditional Marketing Advertising 95

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. ” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. .”

Product Marketing 68

Product Marketing Product Finance Marketing 68

Martech

SEPTEMBER 9, 2024

This surge in retail media investment underscores its growing importance in the marketing mix. The post Optimistic marketers increase expected ad spend appeared first on MarTech. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%. It can be found here ( membership required).

Retail 115

Retail Marketing Mix Marketing Marketers 115

Kuno Creative

SEPTEMBER 12, 2024

Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals. Did you know that 78% of consumers find sustainability is an important aspect of their lifestyle?

Marketing 102

Marketing Marketers Communications Marketing Strategy 102

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Transform 122

Transform Non-Profit Marketing Marketers 122

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Transform 113

Transform Customer loyalty Customer Journey Marketing 113

Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 121

Email Marketing Marketing Marketers Promotion 121

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 134

Gen Z Millennials Entertainment User-Generated 134

Martech

SEPTEMBER 11, 2024

It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. Out-of-touch marketers. Consumers are aware that marketers have data on their interests and purchases. Consumers also show more interest in certain personal values than marketers do. Why we care.

Law 116

Law Marketing Marketers Advertising 116

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Gen Z 125

Gen Z Marketing Marketers Copywriting 125

Hubspot Marketing

SEPTEMBER 19, 2024

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, the larger the audience, the harder it becomes to consistently deliver targeted interactions.

Customer loyalty 96

Customer loyalty CMO User-Generated CRM 96

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 130

PR Transform CMO Marketing 130

Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketing 128

Marketing Marketers CMO Communications 128

The LeadG2 Blog

SEPTEMBER 10, 2024

The convergence of these two critical functions, marketing and sales, can significantly impact various aspects of a business. In the following comprehensive guide, you will find detailed steps and insights to assist you in aligning your marketing and sales processes seamlessly.

Marketing 94

Marketing Marketers Customer 94

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform 117

Transform Marketing Marketers Education 117

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 122

Marketing Marketers Finance Customer loyalty 122

Businesses Grow

JULY 17, 2024

The two most important “soft skills” in marketing are empathy and curiosity. Curiosity is the spark that ignites innovation in marketing. When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. How un-curious of me. They probe. They ask “why?”

Marketing 113

Marketing Marketers Email Marketing Customer 113

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? The reason can be traced back to a few key issues.

Market Research 115

Market Research Analytics Marketing Marketers 115

Martech

SEPTEMBER 20, 2024

I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. According to the 2024 State of Marketing Report , 99% of respondents say they use AI in some fashion.

Customer Acquisition 103

Customer Acquisition Fashion Marketing Marketers 103

Hubspot Marketing

JUNE 4, 2024

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Back in April 2009 on the Marketing Update, we talked about how Domino's was taken by surprise by an unfortunate YouTube video. How could you use real-time tactics to experiment in your marketing ?

Marketing 99

Marketing Marketers Communications Promotion 99

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Marketing 127

Marketing Marketers Analytics Place 127

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Social Media Examiner

AUGUST 15, 2024

Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But […] The post Creating Winning Email Marketing Welcome Sequences appeared first on Social Media Examiner.

Email Marketing 106

Email Marketing Marketing Marketers Social Media Marketing 106

Practical eCommerce - Marketing

SEPTEMBER 16, 2024

The post Attributing Marketing Expenses by Channel appeared first on Practical Ecommerce. A channel might produce a lot of revenue, but at what cost?

eCommerce 72

eCommerce Marketing Marketers Advertisers 72