Martech

OCTOBER 14, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations? Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1.

Key Performance Indicator 112

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 112

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform Manufacturing CRM B2C 117

Martech

MARCH 6, 2024

Are you searching for the right marketing automation platform to help scale your marketing efforts? That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.

Marketing Automation Platform 109

Marketing Automation Platform Marketing Marketers Analytics 109

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Improved lead conversion and ROI.

Marketing Automation Platform 107

Marketing Automation Platform Marketing Marketers Communications 107

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Email Marketing 119

Email Marketing Marketing Marketers CMO 119

Martech

OCTOBER 10, 2024

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. Among the topics we cover in this 12-minute episode: What marketers will look for from marketing automation platforms in the future. Email: Business email address Sign me up!

CMO 127

CMO Marketing Automation Platform Marketing Marketers 127

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

Kuno Creative

JUNE 9, 2022

Marketing automation platforms (MAP), like HubSpot , are supposed to make your life easier and allow you to focus your time and attention on other, more pressing matters. However, if there isn’t proper oversight on the assets you’re creating within your MAP, they can easily have the opposite effect.

Marketing Automation Platform 105

Marketing Automation Platform Health Marketing Marketers 105

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Dig deeper: Spreadsheets remain critical for marketers. Consolidating web forms.

Marketing Automation Platform 113

Marketing Automation Platform Marketing Marketers Customer 113

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Most important factors for replacement martech applications.

Marketing Automation Platform 112

Marketing Automation Platform CRM Price Marketing 112

Martech

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Sign up today to learn how to future-proof your marketing automation and unlock new opportunities. The post Could your marketing automation be doing more?

Marketing Automation Platform 119

Marketing Automation Platform Marketing Marketers Whitepaper 119

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 115

Marketing Marketers Marketing Automation Platform Price 115

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. This vision of an autonomous marketing pipeline represents the future of AI in marketing. How AI augments a traditional marketing campaign workflow.

Transform 123

Transform Marketing Marketers Inbound Marketing 123

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 114

CMO Marketing Automation Platform Key Performance Indicator Analytics 114

Martech

AUGUST 7, 2024

As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. Many marketers choose content creation and personalization versioning for this exact reason. Take a deep breath. Is AI a silver bullet?

Transform 123

Transform Marketing Marketers Marketing Automation Platform 123

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Even if a marketing team doesn’t use AI to “learn Vlookup,” the same outcomes can be achieved through natural language prompting. Natural language prompting for customer data management.

CRM 117

CRM User-Generated Marketing Automation Platform Marketing 117

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging. Both sides have valid points.

Transform 116

Transform Marketing Automation Platform CMO Management 116

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Give me MPM platforms. Some notable MPM platforms include: 1. Sojourn Solutions: They provide insights on measuring marketing ROI and compare MPM platforms with other solutions.

Management 110

Management CMO Marketing Automation Platform Marketing 110

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Processing.

Marketing Automation Platform 68

Marketing Automation Platform Inbound Marketing Price CRM 68

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources.

Marketing Automation Platform 116

Marketing Automation Platform CRM Customer Marketing 116

Martech

OCTOBER 28, 2024

If your marketing automation platform reports on inbox placement, this is your go-to report for making decisions about email design. If you’re struggling with the balance of text versus image-based B2B emails, let’s arm you with some talking points. Here’s an example of what you might see.

Marketing Automation Platform 131

Marketing Automation Platform Place Branding Customer 131

Martech

AUGUST 29, 2024

Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. It’s now available to Jun Group’s customers and works with major social platforms. Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution.

Marketing Automation Platform 112

Marketing Automation Platform Influencer Marketing Advertisers Advertising 112

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting 123

Copywriting Transform PR User-Generated 123

Martech

JULY 11, 2024

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance. Data integration and management Data is the cornerstone of marketing automation.

CRM 100

CRM Marketing Automation Platform User-Generated Price 100

Search Engine Land

AUGUST 16, 2024

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Sign up today to learn how to future-proof your marketing automation and unlock new opportunities. Join us for Stuck on Autopilot?

Marketing Automation Platform 88

Marketing Automation Platform Marketing Marketers Whitepaper 88

Martech

NOVEMBER 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I’m in the digital marketing and analytics field for the last 10 years. You’ll be able to bridge the gap between marketing objectives and technological solutions.

CMO 113

CMO Marketing Automation Platform Analytics Digital Marketing 113

Chief Martec

SEPTEMBER 26, 2024

As a little bonus for taking the survey, you’ll receive a special edition of our marketing technology landscape graphic that focuses exclusively on the thousands of AI martech startups we’ve cataloged over the past year.) 31% replaced their core marketing automation platform. Take the survey here. Thank you!

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. Other than defining the content category and/or media type and simple tracking metadata, unstructured data doesnt have a standardized format we can easily confine to drop downs in CRMs and marketing automation platforms (MAPs).

CRM 92

CRM Transform Whitepaper User-Generated 92

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. Are you ready? Processing.

Whitepaper 112

Whitepaper Thought Leadership B2C Energy 112

Martech

AUGUST 14, 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. Dear Boss, Don’t be so hard on your email marketers!

Email Marketing 128

Email Marketing Marketing Automation Platform Branding Customer 128

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo.

eCommerce 106

eCommerce Shoppers Marketing Automation Platform Price 106

Martech

FEBRUARY 3, 2025

Look at your marketing stack. The modern marketing leader is drowning in options. Maybe it’s leads vanishing into a black hole between marketing and sales or conversion rates stuck in single digits. Markets move too fast to only solve today’s problems. This goes beyond marketing spin. They overlap.

Transform 105

Transform Finance Marketing Automation Platform Health 105

Martech

FEBRUARY 4, 2025

Dig deeper: How to use project management data to inform your marketing hiring strategy Task management When it comes to project management, task management is the table stakes. Any project management tool you’re likely to consider can create, assign and prioritize tasks related to various marketing initiatives.

Management 85

Management Marketing Automation Platform Marketing Marketers 85

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations.

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

CRM 72

CRM Transform Marketing Automation Platform Marketing 72