Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. But it’s not just marketers feeling the pressure your customers are, too. In a crowded market, it’s no longer enough to push out product features or ROI claims. Dig deeper: Balancing the human-to-AI mix in B2B marketing 4. Are you ready? Processing.

Whitepaper 112

Whitepaper Thought Leadership B2C Energy 112

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership 81

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 81

Adobe Experience Cloud Blog

APRIL 6, 2015

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

Thought Leadership 129

Thought Leadership Marketing Automation Platform Marketing Marketers 129

Adobe Experience Cloud Blog

JUNE 29, 2015

With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. And that’s why, over the last couple of years, we’ve seen a phenomenal shift in the way marketers are using video.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Adobe Experience Cloud Blog

JULY 2, 2015

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Email marketing.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Traditional Marketing vs. the Future. This is often evidenced in the way we divide up the workload on the marketing team with specializations in email, website, mobile marketing, and more.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

Author: Jon Miller Welcome to wondrous and exciting world of marketing automation, where you will travel and explore a wide variety of capabilities found in marketing automation software. Download our Definitive Guide to Marketing Automation. Brought to you by Marketing Automation Software by Marketo.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

APRIL 28, 2015

Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content.

Marketing Automation Platform 130

Marketing Automation Platform Thought Leadership CRM Education 130

Adobe Experience Cloud Blog

NOVEMBER 12, 2014

Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before.

eBook 134

eBook Thought Leadership Marketing Automation Platform Education 134

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. In these conditions, implementing a marketing automation platform is a no brainer. . How often do you publish new content ?

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Adobe Experience Cloud Blog

MAY 15, 2014

Author: Maggie Jones If you’re considering the move to marketing automation – or a switch from your current solution – there are a lot of factors to consider. And as we discuss in our new ebook, Sweeter than Suite Solutions: Choose Your Own Marketing Automation Platform , marketers often pay a high price for choosing stack solutions.

Thought Leadership 134

Thought Leadership Marketing Automation Platform eBook Marketing 134

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? Like all marketers today, my team and I had many channels and tactics we could use to reach customers. And small rewards can drive big improvements in marketing results. Enter, Marketing Automation. The Power of Gifting.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

MAY 29, 2014

Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide.

Marketing Automation Platform 132

Marketing Automation Platform Thought Leadership CRM Marketing 132

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite .

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

DECEMBER 30, 2013

Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Cross-channel marketing campaigns.

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 25, 2016

For instance, Marketo’s integration with Facebook’s Offline Conversions API allows marketers to connect “offline” conversions, an event not measured by Facebook (e.g. in-store purchases, event attendance, content downloads), to digital campaigns to optimize their program and spend. A Marketo Case Study.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 23, 2014

Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. What does education mean? This can be on-demand or onsite.

Marketing Automation Platform 129

Marketing Automation Platform Education Thought Leadership Marketing 129

Adobe Experience Cloud Blog

SEPTEMBER 19, 2016

After the meeting, it struck me that this was a microcosm of the challenges facing today’s marketers: how to foster this type of responsive, flexible dialogue with prospects, customers, and influencers; sense and respond based on their behaviors, preferences, and actions; and do all of this across millions of interactions a day.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 17, 2015

Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Triggered Communication. Flexibility for all Departments.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Acquisition Marketing Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. In a recent survey, we asked marketers from all over the world what aspects of technology marketers need for effective engagement.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 9, 2016

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. Lead Scoring and Collaboration.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 25, 2014

Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. What’s the #1 thing that will derail your new platform? This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform.

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 5, 2013

So, in the spirit of the first 100 days principle, here are the 3 lessons that have stuck me most about marketing automation as a member of a marketing team, actually an entire organization, that is steeped in the ways and means of marketing automation. Lesson #3: Marketing Automation is Not Just About Acquisition.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Personalization.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. The answer is data. (If

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

JUNE 25, 2020

Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall event strategy. With most event platforms, every session and every interaction is recorded.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

NOVEMBER 12, 2015

Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. This applies to selecting the right marketing solution as well. With so many marketing solutions out there, selecting the right one is critical.

Thought Leadership 132

Thought Leadership Marketing Automation Platform Marketing Marketers 132

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

JANUARY 17, 2014

Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”.

Law 134

Law Thought Leadership Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. This would be the perfect Halloween. They demanded more.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134