Aspiration Marketing

FEBRUARY 13, 2024

But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing.

Marketing Plan 264

Marketing Plan Marketing Marketers Digital Marketing 264

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

OCTOBER 13, 2022

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

Inbound Marketing 246

Inbound Marketing Marketing Plan Marketing Strategy Marketing 246

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. 25 at 9 a.m. Register today.

Marketing Plan 72

Marketing Plan Finance Marketing Marketers 72

Search Engine Land

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. 25 at 9 a.m. Register today.

Marketing Plan 79

Marketing Plan Finance Marketing Marketers 79

Social Media Examiner

MARCH 30, 2023

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

Marketing Plan 141

Marketing Plan Social Media Marketing Marketing Marketers 141

Social Media Examiner

OCTOBER 15, 2024

Wondering how to integrate AI more deeply into your marketing plans? Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.

Marketing Plan 138

Marketing Plan Marketing Marketers 138

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Event Marketing 126

Event Marketing Marketing Plan Key Performance Indicator Logistics 126

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Food Marketing 130

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 130

User-Generated Food Transform Marketing 130

SocialPilot

APRIL 23, 2025

Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions. Marketing strategist Emily Hirsh puts it perfectly on the social media marketing podcast. You need to know their pain points, desires, and how they communicate.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Martech

DECEMBER 19, 2024

If you already have defined market segments, thats great. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. The post How to use AI to find and prioritize untapped market segments appeared first on MarTech. You are ready to dive into this tutorial. Processing.

Market Segmentation 116

Market Segmentation Customer Acquisition Marketing Marketers 116

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Marketing Plan 123

Marketing Plan Retail Education Advertising 123

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Marketing Plan 134

Marketing Plan Customer Journey CRM Marketing 134

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Customer Acquisition 122

Customer Acquisition Customer Journey Marketing Marketers 122

Martech

JANUARY 6, 2025

Depending on their backgrounds, marketers may not be familiar with this structure. But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages.

B2C 131

B2C Communications Marketing Marketers 131

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

OCTOBER 24, 2024

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy.

Transform 123

Transform CMO Marketing Marketers 123

Hubspot Marketing

APRIL 15, 2025

But then, as I grew as a marketer, I started seeing some serious potential everywhere. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. And I'm not the only one who noticed. And the numbers don't lie.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

Martech

NOVEMBER 20, 2024

In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand.

Content Marketing 116

Content Marketing Marketing Marketers Place 116

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

CRM 124

CRM Transform Marketing Marketers 124

Aspiration Marketing

OCTOBER 11, 2023

So you have your marketing basics down and are ready to get this startup business rocking. Or you are entering a new market, a new geography, or a new industry with your existing business. You have your funding and solid business plan, and your employees are hired.

Marketing 290

Marketing Marketers Marketing Plan Marketing Strategy 290

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 117

Transform Energy PR Customer loyalty 117

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? Fill out this form to learn more about The Marketing Operations Leader sponsorships. Easy Breakdown of Marketing Strategy and Planning There’s a tremendous amount of work that goes into marketing planning and strategy.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

SEPTEMBER 26, 2023

Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Table of Contents What is a SaaS marketing plan? SaaS plans prioritize revenue over time.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Martech

NOVEMBER 14, 2023

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Dig deeper: 3 ways email marketers should actually use AI 2.

Marketing Plan 135

Marketing Plan Retail Email Marketing User-Generated 135

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Before we look at segmented data points, here are key data points on the ROI marketers report on Meta platforms, and the investments theyre making.

Social Media Marketing 92

Social Media Marketing B2C Non-Profit Influencer Marketing 92

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website.

Digital Marketing 97

Digital Marketing Marketing Marketers Marketing Plan 97

Martech

OCTOBER 1, 2024

I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Even if a marketing team doesn’t use AI to “learn Vlookup,” the same outcomes can be achieved through natural language prompting. Natural language prompting for customer data management.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

Martech

APRIL 1, 2025

Here are 13 B2B marketing tools that have caught my attention. Data B2B marketers are rarely satisfied with the quality and completeness of their customer and prospect data. Dig deeper: 15 cutting-edge tools every B2B marketer should know Email: Business email address Sign me up! Processing.

Manufacturing 81

Manufacturing Price Marketing Marketers 81