Hubspot Marketing

APRIL 21, 2025

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Absolutely.

Social Media Marketing 91

Social Media Marketing User-Generated Influencer Marketing Customer Journey 91

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) It’s crucial to have a clear plan linked to your strategy so you don’t get distracted by new trends like AI or ignore changes and fall behind. Get the newsletter search marketers rely on. that we’re in.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Social Media Examiner

MAY 20, 2024

Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Marketing Plan 145

SocialPilot

FEBRUARY 13, 2025

TRY SOCIALPILOT NOW 4 Key Benefits of Using Hashtags in Social Media Marketing Hashtags provide additional context and branding edge to your posts. If you are an agency that focuses on providing digital marketing services, adding this hashtag is a no-brainer. #DoItRight The right hashtags can get you the right traffic.

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

Social Media Examiner

MARCH 30, 2023

Wondering how to set up a marketing system that delivers consistent results? In this article, you’ll discover how to build a five-stage marketing plan that works. Why You Need a Social Marketing Strategy Social media marketers are great at analyzing individual platforms.

Marketing Plan 141

Marketing Plan Social Media Marketing Marketing Marketers 141

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Content Marketing Institute

NOVEMBER 6, 2018

Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing 132

Social Media Marketing CMO Finance Health 132

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media?

Social Media Marketing 115

Social Media Marketing Marketing Marketers Marketing Plan 115

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)? The problem?

Social Media Marketing 114

Social Media Marketing User-Generated Influencer Marketing Management 114

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 124

Social Media Marketing Gen Z Millennials Influencer Marketing 124

Search Engine Journal

FEBRUARY 22, 2022

Neglecting to incorporate social media into your marketing plan can cost you. Here's why you should consider leveraging social media marketing for your local business. The post Social Media Marketing Is Essential For Local Businesses. Here’s Why.

Social Media Marketing 121

Social Media Marketing Marketing Plan Marketing Marketers 121

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 108

Social Media Marketing PR Marketing Marketers 108

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Vertical Response

JULY 29, 2024

Need a clear way to plan for a marketing campaign? Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Set Clear Campaign Goals Clear campaign goals are the cornerstone of any successful marketing effort.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. If not, we don’t blame you.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

SocialPilot

SEPTEMBER 5, 2024

We live in a world where 72% of potential travelers use social media to research and plan their vacations before they even pack a bag, which is why simply having a presence on social media isn’t enough. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Sprout Social

MAY 4, 2017

Establishing and documenting your social media strategy will help focus your efforts, understand your objectives and goals , and plan the steps you need to achieve them. This focus and planning will minimize wasted effort and improve your social media marketing productivity. Use Content Calendars.

Social Media Marketing 109

Social Media Marketing Product Marketing Marketers 109

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2C social media marketing: How should your strategy differ?

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketers Marketing Non-Profit 112

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Not sure where to start?

Social Media Marketing 112

Social Media Marketing Marketers Marketing Real Estate 112

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Establish a Marketing Calendar. Revisit Your Plan.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

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Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

InTouch Marketing

JULY 15, 2022

A social media strategy is a gateway for how you interact with potential customers, create brand awareness and build trust and loyalty. It can supplement your marketing plan , allowing it fly high or flounder if no plan exists or is poorly created.

Social Media Marketing 119

Social Media Marketing Marketing Strategy Marketing Plan Marketing 119

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

OnPassive Marketing

OCTOBER 26, 2022

The use of social media for marketing is rapidly changing over time. billion social media accounts with 2.4 With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Marketing Plan 109

Marketing Plan Event Marketing Marketing Marketers 109

Buffer Marketing

OCTOBER 24, 2024

Mix content curation in your social media calendar Ever saw one of those posts from social media marketers collating and sharing others’ content? For example, at Buffer, we curate the top content from our marketing efforts and social media world in our weekly newsletter.

Management 116

Management Social Media Marketing Energy Analytics 116

OnPassive Marketing

OCTOBER 7, 2022

Your marketing strategy is everything when it comes to success. This article will give tips on how to find Social Media Marketing Clients for your business so that you can spend more time marketing and less time chasing clients. The Role Of Social Media Marketing.

Social Media Marketing 82

Social Media Marketing Marketing Marketers Market Trends 82