Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 127

Market Trends Transform Customer loyalty Millennials 127

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. The benefits of this integration are significant.

CRM 124

CRM Transform Marketing Marketers 124

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 131

Personalized Marketing Marketing Marketers Energy 131

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Lack of personalization If a business can’t identify its customers, it can’t personalize its messages or experiences. Registration required.)

Law 117

Law Price Marketing Marketers 117

Marketing Insider Group

MAY 1, 2018

Struggling to devise a marketing strategy as a one-person startup? We’ve compiled the best advice to help you stop making excuses and create that perfect marketing plan for your startup today. There are well over 22 million one-person businesses in the U.S., and this figure is only expected to grow.

Marketing Plan 111

Marketing Plan Personalized Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

APRIL 7, 2017

Author: Guy Atzmon Marketing–the process or technique, not the profession–is a verb for good reason. To create, build, and grow these necessary and meaningful relationships, brands are segmenting their audiences and personalizing their content and campaigns. Find the Right Balance of Overt and Subtle Personalization.

Personalized Marketing 129

Personalized Marketing Thought Leadership Millennials Education 129

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing?

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform 98

Transform Marketing Marketers Education 98

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Personalized Marketing 121

Personalized Marketing B2C Customer Journey Law 121

Hubspot Marketing

APRIL 17, 2025

Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. And, what does that mean for marketers? What are AI agents, and why are they important in marketing?

User-Generated 102

User-Generated CMO Marketing Marketers 102

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Transform 126

Transform CRM Communications Management 126

Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off. What is personalized marketing?

Personalized Marketing 95

Personalized Marketing Marketing Marketers Traditional Marketing 95

Adobe Experience Cloud Blog

JULY 9, 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 115

CMO Marketing Automation Platform Key Performance Indicator Analytics 115

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

Marketing Strategy 137

Marketing Strategy Manufacturing PR Marketing 137

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 113

Customer B2C CMO Customer Journey 113

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing Strategy 98

Marketing Strategy Logistics Direct Mail Marketing 98

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Hyper-Personalization Powered by AI 2. AI-Driven Marketing Orchestration 5.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. With this approach, we can reach unexplored markets and produce leads through forms or landing sites made specifically for the campaign.” Content Marketing Lead Generation 5. conversion.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 75

Digital Marketing CRM Marketing Marketers 75

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Be more personal Todays prospective students are quick to tune out generic marketing.

Education 80

Education Advertising Advertisers Gen Z 80

Hubspot Marketing

OCTOBER 29, 2024

I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Here’s how to get your B2B ecommerce strategy right, according to industry experts.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. Now, it takes strategy, precision, and the right tools to stand out in the crowd. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. In other words, it’s not just numbers.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead? Whats changed?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead? Whats changed?

Transform 59

Transform Finance Marketing Marketers 59

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 137

B2C Whitepaper Marketing Marketers 137

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

SmartBrief - Marketing

FEBRUARY 12, 2025

But for B2B marketers, the key is turning those insights into conversions. With more leads and higher-quality prospects, you can better focus your marketing and sales efforts to drive more revenue. Improve lead scoring Per a report from Foundry, 91% of marketers use intent data to prioritize leads.

CRM 87

CRM Customer Journey Education Marketing Strategy 87

Marketing Insider Group

OCTOBER 1, 2024

Quick Takeaways CRM reporting and analytics provide actionable insights that guide better business strategies. CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. Prescriptive analytics suggests the best course based on data insights, helping businesses improve their strategies.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

SocialPilot

FEBRUARY 23, 2025

Reviews arent just opinions – they are the key success factor in the competitive market. Whether you’re looking for strategies to get more positive feedback, tools to streamline the process, or tips on how to get started, we’ve got you covered. Lets begin with What Is Review Marketing? And the best part?

Marketing 60

Marketing Marketers Real Estate Management 60

OnPassive Marketing

JUNE 12, 2022

Inbound and outbound marketing strategies are two types of marketing that can be used to reach out to your target audience. Inbound marketing is about attracting potential customers to your website or blog by engaging them in conversation. Here are some tips for getting started with inbound and outbound marketing.

Outbound Marketing 69

Outbound Marketing Marketing Strategy Inbound Marketing Direct Mail 69

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. However, marketing is a more effortless and surer way to bring in the business they want. Image Source.

Digital Marketing 144

Digital Marketing Traditional Marketing Marketing Marketers 144