Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 131

Market Trends Customer loyalty Transform Millennials 131

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. The benefits of this integration are significant.

CRM 123

CRM Transform Marketers Marketing 123

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform 98

Transform Marketers Marketing Education 98

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 118

Customer B2C CMO Customer Journey 118

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 74

Digital Marketing CRM Marketers Marketing 74

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Transform 125

Transform CRM Communications Management 125

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Hyper-Personalization Powered by AI 2. AI-Driven Marketing Orchestration 5.

Market Trends 68

Market Trends CMO Transform Influencer Marketing 68

Hubspot Marketing

APRIL 17, 2025

Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. And, what does that mean for marketers? What are AI agents, and why are they important in marketing?

User-Generated 117

User-Generated CMO Marketers Marketing 117

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Lack of personalization If a business can’t identify its customers, it can’t personalize its messages or experiences. Registration required.)

Law 122

Law Price Marketers Marketing 122

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. With this approach, we can reach unexplored markets and produce leads through forms or landing sites made specifically for the campaign.” Content Marketing Lead Generation 5. conversion.

User-Generated 83

User-Generated Marketers Marketing Advertisers 83

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement.

User-Generated 58

User-Generated Influencer Marketing SEO Marketers 58

SmartBrief - Marketing

FEBRUARY 12, 2025

But for B2B marketers, the key is turning those insights into conversions. With more leads and higher-quality prospects, you can better focus your marketing and sales efforts to drive more revenue. Improve lead scoring Per a report from Foundry, 91% of marketers use intent data to prioritize leads.

CRM 92

CRM Customer Journey Education Marketing Strategy 92

SocialPilot

FEBRUARY 23, 2025

Reviews arent just opinions – they are the key success factor in the competitive market. Whether you’re looking for strategies to get more positive feedback, tools to streamline the process, or tips on how to get started, we’ve got you covered. Lets begin with What Is Review Marketing? And the best part?

Marketers 63

Marketers Marketing Real Estate Management 63

Martech

JULY 7, 2025

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What potential does quantum computing hold for marketers? This could lead to more timely and informed marketing strategies.

Logistics 70

Logistics Marketers Marketing Analytics 70

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey 135

Customer Journey Copywriting Marketers Marketing 135

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Whos Mailing What

JUNE 13, 2025

News Industry Insights Tips & Tricks How-Tos Research & Reports Subscribe Meet The Mailers: Using Embellishments to Spark Engagement Divine Design: How a Gate Fold Triptych Became a Powerful Fundraising Tool 6 Legendary Direct Mail Campaigns That Changed the Marketing Game How is Direct Mail Marketing Used in Telecommunications?

Direct Mail 89

Direct Mail Industry Insights Real Estate Marketers 89

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

Transform 52

Transform Email Marketing Analytics Marketers 52

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 131

B2C Millennials Customer Journey User-Generated 131

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. Now, it takes strategy, precision, and the right tools to stand out in the crowd. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. In other words, it’s not just numbers.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead? Whats changed?

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next. So, how can financial brands stay ahead? Whats changed?

Transform 59

Transform Finance Marketers Marketing 59

Neil Patel

MAY 30, 2025

Instead, it’s a marketing issue. Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing?

Manufacturing 71

Manufacturing B2C Thought Leadership Marketers 71

Customers.ai

DECEMBER 4, 2024

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith. Bottom line?

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. To stay ahead, businesses must adapt to these changes, embracing innovative strategies while reevaluating traditional approaches. Whats Not Working in 2025 1.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Customers.ai

DECEMBER 11, 2024

Generic marketing: Without real insights, youre stuck serving the same, uninspiring messaging to everyone, regardless of their interests. When your tools talk to each other, your marketing becomes smarter, faster, and more effective. Regularly Test and Adjust Your Strategies Visitor behavior evolves and your strategy should too.

Shipping 79

Shipping Shoppers Law eCommerce 79

Vertical Response

JUNE 4, 2025

Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. But dont worry.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Those looking to market their enrollment marketing campaigns or engage with the student community will have to kick it up a notch in order to stay competitive in the modern age. Be more personal Todays prospective students are quick to tune out generic marketing.

Education 77

Education Advertisers Advertising Gen Z 77

Customers.ai

JANUARY 8, 2025

Because if you recall, there was a time when website demographics were the easiest part of marketing. For ecommerce marketers, this isnt just a minor inconvenience. Losing demographic data means less personalization, weaker targeting, and missed opportunities to connect with the right customers. Companies that personalize well?

eCommerce 86

eCommerce Outbound Marketing Analytics Shoppers 86

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Target for A/B testing and personalization. Marketo Engage for marketing automation. Adobe Experience Manager for digital asset management.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 69

Customer Transform Energy Health 69

Hubspot Marketing

OCTOBER 29, 2024

I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Here’s how to get your B2B ecommerce strategy right, according to industry experts.

eCommerce 132

eCommerce B2C Manufacturing Retail 132

Customers.ai

NOVEMBER 25, 2024

Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce. Or maybe it’s about integrating seamlessly with your existing marketing stack.

eCommerce 89

eCommerce Price Customer Journey CRM 89