Hubspot Marketing

JANUARY 23, 2025

"This whole entire generation is about to turn all of our business models on its head." I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. Gen Z is a generation of contradictions.

Gen Z 105

Gen Z Millennials User-Generated Traditional Marketing 105

Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Comments on the video are overwhelmingly positive, with users commenting on how nostalgic the video was. Marketing News The latest marketing news and strategy insights.

Millennials 129

Millennials Customer User-Generated Marketing 129

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 129

B2C Millennials Customer Journey User-Generated 129

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. This data suggests companies should carefully calibrate their email marketing strategies based on age.

Gen Z 74

Gen Z Millennials Shipping User-Generated 74

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertisers Advertising Gen Z 122

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Dig deeper: Optimizing LLMs for B2B SEO: An overview Why B2B marketers need to pay attention B2B buyer behavior is shifting rapidly. What is ChatGPT search?

Gen Z 133

Gen Z Transform Millennials User-Generated 133

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. Gen Z is a big deal, and marketers need to pay attention.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 92

Health Customer Journey User-Generated Marketing 92

Hubspot Marketing

JULY 12, 2024

Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing). Guest content opportunities, user-generated content campaigns, and quizzes/polls are all great ways to get members involved and facilitate growth.

Branding 113

Branding User-Generated Millennials Education 113

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 89

Transform Marketing Marketers Gen Z 89

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Older millennials (ages 35-44) enjoy TV the most.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Gen Z 105

Gen Z Retail Food Millennials 105

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Search intent considers what users want when they type something into Google.

SEO 133

SEO Gen Z Finance Transform 133

Search Engine Land

AUGUST 19, 2024

A proven market base to optimize, improve, or take over. One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. A low bar of regulation for test-and-fail projects and companies.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Hubspot Marketing

NOVEMBER 22, 2023

Today we’re breaking down why this campaign is brilliant marketing by Walmart. Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. Nostalgia marketing leverages familiarity to evoke positive emotions from potential customers.

Millennials 135

Millennials Retail User-Generated Marketing 135

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. If you’re unsure where your target market is online; UK social media statistics can provide valuable insights. The key is knowing where to find them.

Entertainment 83

Entertainment Gen Z Millennials User-Generated 83

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. This suggests a growing intentionality among users about how they spend their time online. social media advertising market is projected to reach 9.95

Gen Z 76

Gen Z Millennials Social Media Marketing User-Generated 76

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 131

Millennials Shoppers Marketing Marketers 131

Set Up

DECEMBER 3, 2024

With a jaw-dropping $164 million opening weekend surpassing other notable Broadway film adaptations like Les Miserable and Mean Girls, the beloved story featuring some of the world’s biggest stars was immediately a box office triumph and a marketing masterpiece. The Magic Behind Wicked’s Marketing Success 1.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha?

Gen Z 129

Gen Z Millennials Fashion Manufacturing 129

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Which advocates are generating the most engagement? Not too shabby! Some key KPIs to track are: Top contributors.

Gen Z 111

Gen Z PR Thought Leadership Communications 111

Hubspot Marketing

FEBRUARY 12, 2019

As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. 51 YouTube Stats Every Video Marketer Should Know in 2019. billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. YouTube has over 1.9

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137