Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's official: this year's Content & Beyond was another success. —is to seek omnipresence.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. The new buying process. 10 Steps to a Building a Successful Content Marketing Strategy. Become an Expert.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketing 111

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

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Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price 52

Price CRM Marketing Marketers 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

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Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives. Reach and speed.

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Email Marketing Inbound Marketing Shoppers Marketing 123

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

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User-Generated Marketing Marketers CMO 109

Adobe Experience Cloud Blog

JUNE 29, 2017

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.”

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. When your enterprise adopts marketing automation , it unleashes the power of marketing.

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Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

MARCH 9, 2015

Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival.

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PR Thought Leadership B2C Food 132

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Take The Marketing Assessment: Like this show? The answer: Smart execution.

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Real Estate Price Marketing Marketers 93

Search Engine Land

OCTOBER 3, 2023

New markets Microsoft Audience Ads has been rolled out to 58 new markets , meaning it is now available in 187 markets in total across the globe. Microsoft 365 expansion This month, Microsoft is planning to roll out Audience Ads to new markets of the free consumer version of the Microsoft 365 mobile app in the US.

Product 104

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CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Hubspot Marketing

JANUARY 15, 2020

Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. As marketers, it's important to understand how your marketing tactics and strategies will change depending on the stage your company is in. Example of a Product Life Cycle.

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Lusha

DECEMBER 4, 2024

Looking to target the right markets more effectively? The HQ Location filter just got a major upgrade, making it easier than ever to target the right markets and uncover new opportunities with pinpoint precision. What’s new? The post Lusha Product Updates: November 2024 appeared first on Lusha.

Product 52

Product CRM Transform Target Market 52

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 108

Transform New Technology User-Generated Communications 108

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

B2C 84

B2C Marketing Marketers Price 84

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 122

Price Market Segmentation SEO Market Research 122

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

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Management Market Research Price Product 126

Hubspot Marketing

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

AUGUST 27, 2015

NOTE: While this article is geared toward entrepreneurs and small business owners, many of these signs are applicable to marketers of all sizes and shapes, including those with CMO in their title. Your Services/Products Have Changed. Are you going to continue serving this market or move on? Product or service isn’t compelling.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Question about tactics and various marketing channel s for boosting customer engagement. Sales and Marketing Consultants. Consultants generally fall into five categories.

Real Estate 132

Real Estate Price Advertising Advertisers 132

Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Unlike the case of a content marketing strategy, here we have no real comparison.

Product Life Cycle 93

Product Life Cycle Promotion Management Communications 93

Digital Marketer

SEPTEMBER 8, 2022

Getting positioning right means it’s easier to understand your market and get those ads and drip campaigns right. Awareness: Your business and the hungry market. The first step in most customer value journeys is building awareness of your products and brand. Become A Certified E-Commerce Marketing Master.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Welcome Software

MAY 3, 2022

But that’s exactly how you’d sound if you attempted to execute a marketing campaign without a plan. A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Welcome Software

OCTOBER 4, 2022

Marketers have always been at the forefront of innovation, acting as both artists and scientists. To become more creative and agile than ever before, marketers must now also become digital masterminds. Creating the personalized, accelerated experiences that customers crave requires marketers to adapt to an endless series of changes.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

Marketers have always been at the forefront of innovation, acting as both artists and scientists. To become more creative and agile than ever before, marketers must now also become digital masterminds. Creating the personalized, accelerated experiences that customers crave requires marketers to adapt to an endless series of changes.

Transform 40

Transform Energy Product Advertising 40

Unbounce

JANUARY 23, 2025

9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out. Its the tool that lets you make data-driven marketing decisions. Updated on January 23, 2025.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out. Its the tool that lets you make data-driven marketing decisions. Updated on January 23, 2025.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

MARCH 12, 2024

Plus, there’s the immediate gratification effect: Customers can purchase a digital product within just a few seconds (wearing only PJs), while the fastest way to buy a physical product requires you to put on some pants (or not, we won’t judge) and drive to the nearest store. This insight can help you differentiate your product.

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

AUGUST 9, 2018

If someone were to ask you, “Do you know what marketing is?” But when asked to define marketing, you might struggle. Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field?

PR 144

PR Non-Profit Marketing Marketers 144

Martech

SEPTEMBER 12, 2024

Developing martech tools isn’t cheap, and it’s unlikely that marketing budgets can support the cost of creating tools. As marketers, most of us would prefer a smaller number of tools offered at a lower cost. The pace of change and the complexity of marketing campaigns make that impossible. Today, martech is a Wild West.

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Marketing Automation Platform CRM User-Generated Price 105