Martech

AUGUST 20, 2024

The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology.

Marketing 129

Marketing Marketers CMO Communications 129

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketing Marketers 123

The CMO Survey

MAY 23, 2024

The post Why Marketers Seem Slow to Adopt New Technology appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketing Marketers 100

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

User-Generated 129

User-Generated Social Media Marketing Marketing Marketers 129

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie!

Transform 113

Transform Marketing Plan Fashion Health 113

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. But buyer beware.

Marketing 123

Marketing Marketers User-Generated New Technology 123

Martech

MARCH 13, 2025

Although this business failure happened apart from my work in email, it also brings me back to what I’ve learned over 27 years of working in all aspects of our industry, from being a newcomer in digital marketing to leading an email agency today, surrounded by amazing people and doing work that helps companies achieve their goals.

Marketing 122

Marketing Marketers New Technology Energy 122

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

Transform 264

Transform New Technology Marketing Marketers 264

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

The CMO Survey

AUGUST 19, 2024

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

New Technology 100

New Technology CMO Marketing Marketers 100

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Staying on top of these trends is essential to getting noticed. Strike a Balance. At the same time, don’t underestimate the power of soft skills.

Transform 243

Transform Thought Leadership Communications New Technology 243

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams?

Marketing Strategy 121

Marketing Strategy B2C Finance Analytics 121

SmartBrief - Marketing

AUGUST 13, 2024

As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from industry leaders straight to your inbox.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. In the modern business landscape, technology plays a crucial role in almost every aspect of operations.

Transform 61

Transform Marketing Marketers Manufacturing 61

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. They dont tell you what part of the creative is connecting with people. A common barrier?

B2C 121

B2C New Technology Analytics Communications 121

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

User-Generated 106

User-Generated Marketing Marketers CMO 106

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. But theres more to it than just technology.

Market Trends 74

Market Trends CMO Transform Influencer Marketing 74

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends 80

Market Trends Transform CRM Marketing 80

Martech

SEPTEMBER 16, 2024

This aligns with my experience as both a customer and a marketer. ” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way. However, marketers often find themselves overwhelmed by the sheer volume of data they receive daily.

Law 111

Law New Technology Communications Management 111

DirectMail2.0

JULY 24, 2024

This move was part of a broader initiative, the Privacy Sandbox, aimed at developing new technologies to protect user privacy while still enabling advertisers to reach their audiences effectively. The landscape is dynamic, and strategies may need to shift as new technologies and regulations emerge. At DirectMail2.0,

Direct Mail 105

Direct Mail Advertisers Advertising New Technology 105

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing.

Law 111

Law Transform Retail Manufacturing 111

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. How can a marketer connect a creative execution to a sale?

New Technology 115

New Technology Target Market Management Branding 115

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly.

Key Performance Indicator 118

Key Performance Indicator Customer Acquisition PR Marketing Strategy 118

Martech

NOVEMBER 27, 2024

All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. As a result, we know we will see more AI applications aimed at B2B marketers. The marketer’s dilemma: Experiment or wait for integration? He would then add, “Make sure that you tend to your garden!”

Transform 123

Transform B2C CMO New Technology 123

Martech

OCTOBER 29, 2024

Last month, I attended the Marketing AI Conference (MAICON) hosted by the Marketing AI Institute, an annual event that has grown into a hub for marketers advancing AI in their field. One major theme was that even with AI’s rapid evolution, many marketers and organizations lag in adoption. Leadership did the same.

Native Marketing 116

Native Marketing Communications New Technology Education 116

Martech

AUGUST 19, 2024

So I looked into what they are and how marketers can mitigate their impact. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. This isn’t a job for marketing alone.

Price 118

Price Health CRM Retail 118

Martech

AUGUST 14, 2024

Do you have separate tools for email marketing, social media scheduling, and content planning? Don’t sacrifice the specialized features essential to your marketing success in the name of efficiency. Even with a tech-savvy marketing team, CMOs should collaborate closely with IT on implementation and strategy.

Customer Acquisition 113

Customer Acquisition User-Generated New Technology Price 113

Martech

JULY 15, 2024

Q2 2024 Martech Innovation Report is a quarterly summary of new technology introductions, feature updates and acquisitions. However, compared to Q2 of last year, the number of acquisitions has roughly stayed the same; we saw 26 in Q2 2023 and 24 this quarter. All CabinetM Martech Innovation Reports can be accessed on LibraryM.

Product 113

Product New Technology Marketing Marketers 113

Search Engine Land

JULY 16, 2024

While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. AI-generated content spam and scams Large companies are not the only ones using this new technology irresponsibly. Get the daily newsletter search marketers rely on.

Transform 110

Transform User-Generated New Technology Promotion 110

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Transform 124

Transform CMO Analytics CRM 124

SmartBrief - Marketing

JULY 17, 2024

Business agility is a requirement for survival and growth in today’s market competition. Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Here’s a bit more of how data analytics can help.

Management 115

Management Analytics New Technology Market Trends 115

Martech

MARCH 19, 2025

Today, marketing faces its own shift. Positionless Marketing builds on Demings legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interactionwithout compromising quality. Positionless Marketing follows this same philosophy.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71

Social Media Examiner

APRIL 3, 2024

Want to open your own marketing agency? Wonder how other marketers make it happen? In this article, you’ll discover how one agency marketer made the leap to agency owner. The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly.

New Technology 144

New Technology Marketing Marketers 144

Jeff Bullas

DECEMBER 6, 2022

What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks. These days visual marketing is essential. Lots of marketing teams and freelancers have been using the same well-known image editing tools for at least 5 years.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Martech

AUGUST 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing operations (MOps) persona. Future-proofing: Technology is always evolving. I am trained with MarTech content.

User-Generated 109

User-Generated Management New Technology Branding 109