Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Relevance and personal connection We all seek to feel understood as individuals.

Customer loyalty 112

Customer loyalty Personalized Marketing Customer Shoppers 112

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. Specialized marketing AI tools provide targeted recommendations for your industry.

Transform 115

Transform Marketing Marketers User-Generated 115

Martech

MARCH 3, 2025

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Lack of personalization If a business can’t identify its customers, it can’t personalize its messages or experiences. Registration required.)

Law 116

Law Price Marketing Marketers 116

The Marketing Operations Leader

FEBRUARY 4, 2025

In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? The New Marketing Ops Maturity Model Marketing Ops will define the next era of marketing. Your Marketing Job Interview Cheat Sheet Marketing interviews are brutal.

New Markets 130

New Markets Marketers Marketing Analytics 130

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

CRM 124

CRM Transform Marketers Marketing 124

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator 113

Key Performance Indicator Marketing Marketers CRM 113

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Marketers like myself typically use AI bots to streamline tedious tasks.

Marketing Strategy 113

Marketing Strategy Health Marketers Marketing 113

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 128

CMO Traditional Marketing Communications Marketing 128

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 130

Analytics Customer Journey CMO Marketers 130

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. Use snappy headlines, subheadings, bullet points, and short paragraphs.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 118

Price Thought Leadership Transform User-Generated 118

Hubspot Marketing

MAY 25, 2023

Today, the bar for personalized customer engagement is higher than ever. As a marketer, you know that customer data is key to delivering personalized experiences that drive growth. Data silos are one of the biggest hurdles that prevent businesses from delivering personalized, data-driven experiences to their customers.

Personalized Marketing 137

Personalized Marketing CRM Marketers Marketing 137

Martech

AUGUST 24, 2023

The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Click here to view more MarTech webinars.

Personalized Marketing 98

Personalized Marketing Customer Journey Marketing Marketers 98

Martech

MARCH 25, 2025

It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies all essential for success in todays privacy-first, omnichannel landscape. Keeping up with the latest channels and trends is important, but email remains one of the most effective and reliable drivers of performance.

Whitepaper 106

Whitepaper Digital Marketing Marketers Marketing 106

Martech

OCTOBER 1, 2024

My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles. Google Gemini’s Contact-to-Product module file.

CRM 115

CRM User-Generated Marketing Automation Platform Marketing 115

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform 98

Transform Marketers Marketing Education 98

Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. The post Are synthetic audiences the future of marketing testing? Processing.

Marketers 74

Marketers Marketing User-Generated Personalized Marketing 74

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Key Performance Indicator 104

Key Performance Indicator Logistics Marketing Marketers 104

Martech

AUGUST 8, 2024

The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits. Marketers are already interacting with the deft and care of a personal shopper. Personalize experiences at scale. Enable the Position-Less Marketer.

Shoppers 113

Shoppers Shipping Retail Communications 113

yorCMO

MARCH 24, 2025

Discover how personalized marketing can transform your small business! The post Personalized Marketing for Small Businesses: Winning Strategies for Business Owners appeared first on yorCMO. Learn affordable strategies to connect with your audience and boost ROI.

Personalized Marketing 71

Personalized Marketing Transform Marketers Marketing 71

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 75

Digital Marketing CRM Marketers Marketing 75

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Hyper-Personalization Powered by AI 2. AI-Driven Marketing Orchestration 5.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Hubspot Marketing

FEBRUARY 3, 2025

Today, weve got spicy takes and spicy language from a master of marketing who made his fortune selling spicy shorts. Lesson 1: Dont get hooked on the performance marketing drug. Most marketing leaders want to see a measurable, proven return, right? What marketing trend needs to die in a fire? My eyebrow goes up.

Performance Marketing 87

Performance Marketing Marketers Marketing Influencer Marketing 87

Hubspot Marketing

DECEMBER 27, 2024

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing. (Oh, But marketing thrives on standing out, which demands taking chances.

Fashion 91

Fashion Marketing Marketers Entertainment 91

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 113

CMO Marketing Automation Platform Key Performance Indicator Analytics 113

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Marketing Insider Group

JULY 30, 2024

Zero-party data helps you gather consumer information directly from the source so you can personalize your marketing to their individual preferences. This guide will examine zero-party data, its benefits, and its potential for modern marketing. You can use this data to tailor marketing efforts and improve customer experiences.

Transform 126

Transform CRM Communications Management 126

The Marketing Operations Leader

APRIL 1, 2025

In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Interested in reaching over 5,000 marketing leaders and operations professionals? See you there! Sign up here. Read more

CRM 130

CRM Communications Promotion Personalized Marketing 130

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact. Should this tool connect to your CRM?

Thought Leadership 80

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 80

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 111

Customer B2C CMO Customer Journey 111

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Hubspot Marketing

OCTOBER 22, 2024

Our master today — Emily Kramer , a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her "obsession with quality" is the reason she's been so successful in the newsletter space. To sell marketing to execs, compare it to the product team. As it turns out, quality really does matter.

eBook 117

eBook Personalized Marketing Product Branding 117

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? These tools address specific marketing challenges, such as content creation or chatbots. Isolated genAI solutions (indie tools). Embedded genAI features (in incumbent solutions).

Copywriting 121

Copywriting Transform PR User-Generated 121