Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 115

PR Customer User-Generated Place 115

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Business Wire.

PR 139

PR Price Place Branding 139

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope. Processing.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets.

PR 90

PR Influencer Marketing Marketing Marketers 90

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. It aids in PR crises and issue management. And hey, creating a great place to work has many other benefits. Who is the public face of your company, either in their role (speaking engagements, PR, etc.)

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Tracking your performance is essential for any marketing activity, and SEO is no exception. For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year.

SEO 128

SEO PR Thought Leadership Health 128

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. That said, Id argue that most content marketing is a long game, too. In fact, 46.6%

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. That said, Id argue that most content marketing is a long game, too. In fact, 46.6%

Gen Z 99

Gen Z Copywriting Real Estate Marketing 99

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing 99

Influencer Marketing Marketing Strategy Marketing Marketers 99

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Running an ecommerce campaign?

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. HR SOFTWARE) tools in the market? Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks. Some say traditional SEO is enough for visibility in AI. TALENT ACQUISITION)?

PR 107

PR Shipping User-Generated SEO 107

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketing 118

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.

Social Media Marketing 98

Social Media Marketing eBook Marketing Marketers 98

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. When Minifie talks about brand safety, he’s not spinning PR. It’s marketing with a spine. Processing.

Branding 97

Branding PR CMO Brand Management 97

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. Below are our takeaways about this new tool and its implications for digital marketing. However, for marketers, two key distinctions stand out: Citations.

PR 100

PR User-Generated Transform Thought Leadership 100

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry.

PR 145

PR SEO Analytics Shipping 145

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO 108

SEO Branding User-Generated PR 108

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. What Is an SEO Roadmap?

SEO 126

SEO PR Communications Management 126

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on.

PR 102

PR User-Generated Analytics Communications 102

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 119

Analytics Price PR Management 119

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 111

Branding Tentpole Entertainment Transform 111

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. For PR company Tori Porter Communications , press features for her clients are a top priority.

Transform 116

Transform PR Product User-Generated 116

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 127

PR Communications Management Food 127

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. Manage all reviews in one place 4. Semrush Local Best for managing local business reviews in one place and keeping listings accurate Pricing: $50 per month + the plan you choose ($139.95/mo

PR 86

PR Price Real Estate Management 86

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 133

PR Transform CMO Marketing 133

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. That means part of the ad placement formula is compromised and the only recourse we have to place higher is bidding higher, which is bad for us and good for Google’s revenue.

PR 76

PR User-Generated Advertisers Advertising 76

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

Influencer Marketing 82

Influencer Marketing Transform Marketing Marketers 82

Backlinko

JANUARY 23, 2025

With so many players in the market, standing out in search engine results can feel impossible. Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place?

SEO 87

SEO PR User-Generated Non-Profit 87