SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. Since the company’s IPO in March, its stock price has gone in the opposite direction everyone anticipated — up, up, up. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing.

PR 128

PR Marketers Marketing Industry Insights 128

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketers 114

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. Table of Contents What is B2B market research?

Market Research 121

Market Research B2C Marketers Marketing 121

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 104

User-Generated Price Marketers Marketing 104

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Customers can place their orders even without entering the restaurant.

Email Marketing 129

Email Marketing Food Marketers Marketing 129

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 130

User-Generated Food Transform Marketers 130

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 116

Analytics PR Price CRM 116

Hubspot Marketing

JULY 10, 2024

Integrations Chances are that even with an all-in-one SEO solution, you’ll still use other tools in your marketing strategy. Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price.

Price 133

Price SEO User-Generated Management 133

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Those marketers replacing commercial martech applications were more likely to cite costs. Source: 2024 MarTech Replacement Survey.

Marketing Automation Platform 110

Marketing Automation Platform CRM Price Marketers 110

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. Fortunately, the requirements help reputable email marketers by making best practices mandatory. Fortunately, the requirements help reputable email marketers by making best practices mandatory. Why are the rules getting tougher?

Price 117

Price Email Marketing eCommerce Place 117

Martech

JANUARY 31, 2025

Why is data literacy important for marketers? Why is data literacy important for marketers? Consider the old four-square car buying technique where the salesperson purposefully confuses the customer by changing four metrics several times to ensure they maximize the price you pay for the car. How does one build data literacy?

Entertainment 102

Entertainment Marketers Marketing Price 102

Buffer Marketing

DECEMBER 11, 2024

Then, discover 15 of the best places to find music for your YouTube videos — with options for every budget. The 15 best ways to find music for YouTube videos With a range of licensing options and genres from hip-hop to indie, this list has something for every video marketer. That’s where this guide comes in.

Price 21

Price Fashion Energy Place 21

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 108

Analytics Price PR Management 108

Hubspot Marketing

JULY 29, 2024

For someone like me, who typically has dozens of tabs open when researching a single topic, this feature would keep all my research in one place. I have already started using this in place of my usual relentless Google searching. Pricing Standard plan: Free Professional plan: $20/month 2.

Price 133

Price User-Generated Place Product 133

Jeff Bullas

MARCH 1, 2023

Pricing One of the best parts about Kicksta’s hashtag generator tool? Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. Pricing Great news – Display Purposes is free! Pricing SISTRIX accounts are available for around $105, $211, $370 or $635, monthly.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Why we care. A closer look. Processing.

eCommerce 113

eCommerce Transform CRM Price 113

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Does this tool include multiple marketing channels?

Price 115

Price Key Performance Indicator SEO Analytics 115

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? SmartBrief spoke with Brian McCarthy, principal, Retail Strategy at Deloitte Consulting, about the survey and how retailers and marketers should prepare for back-to-school. Some of us find ourselves asking: How did we get here so quickly?

Retail 105

Retail Shoppers Marketers Marketing 105

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform 86

Transform Marketers Marketing Gen Z 86

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Pricing & contact information: Users who may have questions or require further information can easily access support or contact details. Easy, right? Except its usually not that simple.)

Price 106

Price User-Generated Finance eCommerce 106

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy. This guide will cover some of the most important fundamentals for marketing a product.

Product 69

Product Price Marketers Marketing 69

Hubspot Marketing

MARCH 5, 2025

Heres a hint as to the identity of todays master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. Meet the Master Eric Munn, Director of marketing, Chicago Transit Authority Job: Juggling the marketing of the second-largest public transit system in the U.S.

Millennials 92

Millennials Marketers Marketing Fashion 92

Hubspot Marketing

SEPTEMBER 12, 2024

As Kieran and I discuss in a recent episode of Marketing Against the Grain , one high-impact way to do that is Point-of-Need advertising. So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Kieran and I have you covered.

Advertisers 113

Advertisers Advertising Transform CMO 113

Hubspot Marketing

NOVEMBER 13, 2024

I’m an inclusive marketing strategist and run an inclusive marketing consultancy. Smart marketers know that people who have the problem their brands solve don’t just live in one country or speak one language. In this image, the country selected is Morocco, and prices are shown in their currency, the Dirham.

eCommerce 124

eCommerce Retail Food Price 124

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 95

Management Marketers Marketing CRM 95

Hubspot Marketing

SEPTEMBER 6, 2024

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. This can help!)

eCommerce 99

eCommerce Price Transform CRM 99

SocialPilot

MARCH 6, 2025

It pulls in reviews from over 80 sitesGoogle, Facebook, Yelp, TripAdvisor, and more so multi-location businesses can monitor all their feedback in one place instead of hopping between platforms. With BrightLocals all-in-one dashboard , you can manage and respond to reviews from one place , cutting out the hassle. And the best part?

Price 45

Price Non-Profit User-Generated SEO 45

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. These new features provide marketers with attractive tools to optimize and scale campaigns. Pinterest has 522 million monthly active users and 1.5

Shoppers 117

Shoppers User-Generated Price Promotion 117