Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.  

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Social Media Marketing Product Marketing Marketers 104

Martech

JULY 16, 2024

It’s become a core piece of product strategy among many leaders in the space. Large language models can allow marketers to generate bespoke landing page or email copy based on the customers’ past behavior and purchases. Recently, I was on an industry conference panel, and a fellow panelist summed up the market well.

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Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code.

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Place Pharmaceutical Retail Email Marketing 97

Hubspot Marketing

DECEMBER 12, 2023

We'll also review the different interests and hobbies that will help you stand out in the job market. For example, if you’re applying for a marketing manager role at an art museum, the hiring manager would likely expect you to be interested in art or art history. You can match niche industries or roles.

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Place Real Estate Non-Profit Finance 111

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

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Product SEO Copywriting eCommerce 125

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Why did we choose these KPIs?

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Product Customer Acquisition Key Performance Indicator Customer Journey 132

Hubspot Marketing

AUGUST 26, 2024

I spoke with Jake Cerf , Head of Corporate Marketing at Asana , to untangle the biggest challenges most teams face when it comes to productivity in 2024 – and how you can solve them. That’s what makes a product like Asana so crucial. Assign your AI a "role" to uplevel your team's productivity.

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Product Energy Marketing Marketers 108

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Download this post by entering your email below Do not worry, we do not spam.

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Place Whitepaper Finance eBook 95

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. Top 10 places to find TikTok templates. You’ve come to the right place.

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Place User-Generated Price Entertainment 118

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Also, communicate openly about data usage on all digital channels.

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Gen Z Millennials B2C Communications 324

Hubspot Marketing

OCTOBER 3, 2024

So why does go-to-market feel so hard, slow, and disconnected? Early adopters of our AI features are not just accelerating their productivity, but their growth. 4 Ways AI Can Help Teams' Go-to-Market Strategies Most GTM teams have spent 2024 trying to fit AI into their strategies. Easy, fast, and unified. Two words: legacy CRM.

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Product CRM Transform Manufacturing 103

Martech

OCTOBER 9, 2024

While the much-hyped new AI capabilities are going to be huge for most people, another big trend in September focused on bringing key information into a central place, reducing tool-switching, and helping teams make data-driven decisions faster.

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Product Real Estate CRM Transform 117

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pamela Slim. In this episode of the Duct Tape Marketing Podcast , I interview Pamela Slim. As a result, they end up missing out on endless opportunities to sell their services or products.

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Buffer Marketing

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Potentially anyone with a shower could find a use for this product, and that was a huge number.  It was all just perfect timing. 

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Product Pharmaceutical Manufacturing Shipping 116

Hubspot Marketing

JULY 30, 2024

A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time. My team’s favorite place to batch-work our Instagram posts is on a collaborative board on Notion. The focus is on the concept, not the finished product.

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Product Energy Place Management 102

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

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Product User-Generated eCommerce Shipping 106

Martech

MAY 19, 2022

Although digital channels are proliferating, calling marketers to step up efforts like content production and omnichannel orchestration , for some brands, more customer activity is being consolidated in one place – the mobile app, or some other kind of digital product. Read next: How Chipotle leans on loyalty.

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Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

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Hubspot Marketing

APRIL 2, 2024

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. Table of Contents What is Workplace Productivity? That's a whole different ball game.

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Product Communications Health Management 103

Rock Content

NOVEMBER 8, 2023

Content marketing is one of the best and most popular ways to promote a brand. It’s flexible, with various content formats and strategies companies could explore depending on their marketing goals and target audience. Various brands and businesses see the value of content marketing in their overall strategy, as well.

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Product Content Marketing Marketing Marketers 92

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

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Product Marketing Mix Price Marketing 83

Litmus

APRIL 15, 2022

AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox. AMP for email allows marketers to send surveys and collect data , too. Who’s on board with AMP for email? An AMP for email use case.

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Place Retail User-Generated Customer loyalty 74

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Product Marketing Marketing Strategy Product Customer 145

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. Read on for more data from our AI Proof & Positioning Report and The HubSpot Blog’s State of AI Report , which surveyed 1100 marketers. AI tools give marketing teams 12.5

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Product User-Generated Price Law 117

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. Yet again!

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Place B2C Email Marketing Retail 98

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked.

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Management Product Key Performance Indicator CMO 110

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Below, I’m going to walk you through how my team developed this product, step by step.

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Product Manufacturing Marketing Marketers 110

Lusha

OCTOBER 1, 2024

It makes prospecting simple, helping you connect with the right people, companies, and markets faster than ever before. Join Lusha’s Q3 2024 Product Updates Webinar With Lusha, you’re not just using a product, you’re part of an exclusive group focused on your success. Why did we make the change?

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Product Transform Whitepaper Law 52

Hubspot Marketing

AUGUST 21, 2020

Understanding product classification can help you understand your consumers' general buying behaviors, which will help you market your product more effectively. There are four types of product classification. Let's dive into each type, so you can determine where your product falls in the list. Convenience Goods.

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Product Price Retail Marketing 145

AWeber

JUNE 17, 2024

One of the best ways for small businesses to scale and grow is through selling digital products. Or how to sell digital products? Chances are you have a skill, product, or service that your audience would love — you just need some inspiration. What are digital products? Not sure what to sell?

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Product eBook Non-Profit Shipping 52

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing? Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them?

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Product Marketing Product Price Marketing 145

Martech

JULY 5, 2024

As we bid Google Universal Analytics (UA) its final adieu , we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how it is meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements.

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Analytics Product User-Generated Advertising 114

Hubspot Marketing

JANUARY 6, 2023

When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Discover low-effort ways to boost your productivity – whether you’re working from home or heading to the office. How to Increase Productivity at Work. Figure out your productivity patterns.

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Product Energy Food Place 141

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

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Product Price Copywriting Shipping 101

Lusha

NOVEMBER 4, 2024

It’s time to enrich your business data and ultimately boost your prospecting productivity. Enhanced Side Panel : Access all your team management tools in one convenient place. The post Lusha Product Updates: October 2024 appeared first on Lusha. Double win. From Intent 2.0’s Ready to dive in?

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Product Logistics Management Communications 45

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

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Product Transform Price Market Trends 87

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. As cliche as the phrase is, it’s helpful to have certain processes in place to ensure you can comment on trending topics before they fizzle out.

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