Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 114

Email Marketing Copywriting User-Generated Promotion 114

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. Why do content marketing on LinkedIn?

Marketing Strategy 125

Marketing Strategy Content Marketing Thought Leadership Marketers 125

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Martech

FEBRUARY 6, 2025

Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms. As a marketer, youre uniquely positioned to drive change by bridging gaps between teams and aligning data strategies with business goals. It is a major concern for both business and technical stakeholders.

Marketers 115

Marketers Marketing Promotion Customer 115

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketers 115

Marketers Marketing eCommerce Communications 115

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.

SEO 98

SEO Content Marketing Entertainment PR 98

Hubspot Marketing

MARCH 26, 2025

For my companys video marketing campaigns, Facebook is a natural choice. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Define big-picture marketing goals.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketers 113

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week. Try UTM.io

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Marketers 96

Marketers Marketing Promotion User-Generated 96

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketers Marketing 109

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 127

CMO Traditional Marketing Communications Marketers 127

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Martech

MARCH 25, 2025

I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content.

Whitepaper 113

Whitepaper Promotion Email Marketing Education 113

Martech

NOVEMBER 12, 2024

The growing skill gap in marketing Having spent two decades teaching digital strategy at New York University’s School of Professional Studies, I witnessed firsthand the intense drive professionals have to develop emerging skills. It demands that marketing teams consistently have the right skills.

Marketers 119

Marketers Marketing Analytics Management 119

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

JANUARY 31, 2025

Why is data literacy important for marketers? Why is data literacy important for marketers? Dig deeper: How to promote data literacy in your marketing team How does one build data literacy? For someone needing general, high-level data literacy, these are great places to start. How does one build data literacy?

Entertainment 102

Entertainment Marketers Marketing Price 102

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 94

Management Marketers Marketing CRM 94

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketers 114

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

Influencer Marketing 87

Influencer Marketing Marketers Marketing User-Generated 87

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer Marketing 114

Influencer Marketing Marketers Marketing Promotion 114

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 130

User-Generated Food Transform Marketers 130

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

OCTOBER 2, 2024

For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. The deals ads module promotes discounts and sales events to users in their Home Feeds. Pinterest has 522 million monthly active users and 1.5

Shoppers 117

Shoppers User-Generated Price Promotion 117

Vertical Response

AUGUST 19, 2024

This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. The benefits of alternative marketing are numerous.

Advertising 84

Advertising Advertisers Buzz Marketing Marketers 84

Buffer Marketing

JULY 16, 2024

As a marketer, small business owner, or creator, you might be tempted to brush Reddit off as the domain of internet trolls and cat memes.    If you've ever felt a pang of curiosity (or confusion) about this behemoth of a platform, you're in the right place.    What is Reddit?

Marketers 100

Marketers Marketing Promotion Health 100

Hubspot Marketing

SEPTEMBER 24, 2024

It’s a lesson that applies to nearly all content marketing — and one I promise you’re not going to hear anywhere else. Which is to say, where media and marketing mash up, Carl knows his s. It’s the kind of audience most marketers would trade a body part to get in front of. I’m not above debasing myself on your behalf.)

Shipping 143

Shipping Promotion Place Video Marketing 143

SmartBrief - Marketing

AUGUST 14, 2024

So, how can retailers and marketers put themselves in the best position to succeed? SmartBrief spoke with Brian McCarthy, principal, Retail Strategy at Deloitte Consulting, about the survey and how retailers and marketers should prepare for back-to-school. Some of us find ourselves asking: How did we get here so quickly?

Retail 105

Retail Shoppers Marketers Marketing 105