Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features. Instructor(s) : Anke Audenaert , Daniel Kob.

Social Media Marketing 100

Social Media Marketing Copywriting Price Marketing 100

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

Sprout Social

MARCH 12, 2024

According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political.

Social Media Marketing 124

Social Media Marketing Gen Z Health Marketing 124

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda. Project Management.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 108

Social Media Marketing Transform Gen Z User-Generated 108

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 100

Social Media Marketing Analytics Marketing Marketers 100

Marketing Insider Group

AUGUST 8, 2023

The digital landscape is a place where change is the only constant, where today’s winning strategy might be tomorrow’s old news. Not only does this make it hard to keep up as a user, but it’s especially challenging when you’re trying to master the art of social media marketing.

Social Media Marketing 95

Social Media Marketing User-Generated Marketing Marketers 95

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 119

Social Media Marketing User-Generated Marketing Marketers 119

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 107

Social Media Marketing B2C Whitepaper Marketing 107

Rock Content

OCTOBER 12, 2023

It’s also part of how consumers research important purchasing decisions and decide which service providers are ultimately right for them, so a robust social media presence is a must for any company looking to succeed in the digital age. Then, LinkedIn could be a solid place to meet new clients.

Social Media Marketing 96

Social Media Marketing Copywriting User-Generated Marketing 96

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

OnPassive Marketing

OCTOBER 7, 2022

Your marketing strategy is everything when it comes to success. This article will give tips on how to find Social Media Marketing Clients for your business so that you can spend more time marketing and less time chasing clients. The Role Of Social Media Marketing.

Social Media Marketing 82

Social Media Marketing Marketing Marketers Market Trends 82

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Social Media Marketing 113

Social Media Marketing Retail Branding Shoppers 113

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 137

Social Media Marketing Gen Z Direct Mail Communications 137

Hootsuite

AUGUST 16, 2021

Easily manage all your social media in one place and save time with Hootsuite. The post Quiz: What Type of Social Media Marketer Are You in Friends Characters? appeared first on Social Media Marketing & Management Dashboard. Click me if you got Phoebe! Click me if you got Joey!

Social Media Marketing 134

Social Media Marketing Marketing Marketers Management 134

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

APRIL 5, 2021

Any hot new social media app is bound to go through this rags-to-riches-to-Twitter-mockery trajectory (RIP, Google Plus ). We turned to our in-house expert — Nick Martin, Hootsuite’s Global Social Engagement Specialist — to find out if brands should pay attention to Clubhouse. Does it fit with your social media goals?

Social Media Marketing 137

Social Media Marketing Marketing Marketers Thought Leadership 137

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. There are many objectives of social media marketing.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? TikTok is the place to be.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. It also puts Pinterest as the fourth most used social media platform. Marketers can reach a potential audience of 225.7

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Everyone has a place to share their thoughts and opinions just as much as the next person. Here's what she had to say.

Social Media Marketing 125

Social Media Marketing Thought Leadership Marketing Marketers 125

SmartBrief - Marketing

JULY 11, 2023

This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hubspot Marketing

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.

Social Media Marketing 144

Social Media Marketing Price Inbound Marketing eCommerce 144

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019. Marketing Land ). Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

MAY 6, 2022

Understanding this connection makes it less important how much you spend, and instead lets you focus on the impact of your social ads. In this piece, we’re taking a look at how to measure social media marketing ROI and offering a look at eight tools to help streamline the process. How does this happen? Develop a Budget.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Hubspot Marketing

SEPTEMBER 5, 2022

But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level? Social Media Marketing Goals for 2022.

Social Media Marketing 98

Social Media Marketing PR User-Generated Marketing 98

Sprout Social

JANUARY 13, 2021

There’s an attribution model for everyone that can help you get more out of your social metrics. Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. The different marketing attribution models.

Social Media Marketing 104

Social Media Marketing Whitepaper Marketing Marketers 104

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hootsuite

MARCH 11, 2020

While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status. LinkedIn is a great place to network and find jobs. 30,000-$49,999: 20%.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Education 143

Internet Marketing Ninjas

AUGUST 28, 2023

Working in social media marketing can be overwhelming, so you are forced to try to organize and scale tasks as much as you can. Social media is all about variety though: Tactics change daily, new tools and apps are launched, new opportunities emerge. Here are free social media marketing podcasts to subscribe to: 1.

Social Media Marketing 52

Social Media Marketing Marketing Strategy Promotion Marketing 52

Neil Patel

JANUARY 12, 2021

Some marketers might easily dismiss the app or shy away from using it. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads. Boomerang Marketing Uses. Simplicity.

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media Marketing 112

Social Media Marketing Entertainment Communications Marketing 112

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

Social Media Marketing 108

Social Media Marketing Marketing Marketers eCommerce 108

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. If not, we don’t blame you.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112