Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. What is content marketing? What is content marketing? It’s marketing but in a nice, non-sales-focused way.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Helps promote your improved products.

PR 142

PR Influencer Marketing Marketing Marketers 142

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.   But no matter what type of business you run, thought leadership can support your traditional marketing efforts and build awareness, connection, and trust with your potential customers.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". Reasons Why You Might Not Need a PR Firm.

PR 137

PR Management Communications Promotion 137

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 131

Social Media Marketing Marketing Marketers User-Generated 131

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Hubspot Marketing

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?".

PR 143

PR Communications Price Management 143

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Its an indicator of brand trust, customer engagement, and marketing effectiveness.

PR 95

PR User-Generated Transform Thought Leadership 95

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Get the newsletter search marketers rely on.

SEO 98

SEO Shipping Retail PR 98

Hubspot Marketing

MAY 27, 2022

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 144

PR Transform Communications Price 144

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. . If you have a PR team or vendor, that would be great. OK, that’s done. Now, let’s talk about how to cope. Processing.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Neil Patel

MARCH 22, 2021

If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors. Luckily, these PR sites will help you prevent just that. With your PR covered, you are free to focus on other important aspects of your business launch. Business Wire.

PR 139

PR Price Place Branding 139

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketing Marketers 105

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on.

SEO 98

SEO PR User-Generated Education 98

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy.

PR 114

PR Gen Z Thought Leadership Communications 114

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? Get names, emails, phone numbers & more.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketing 118

Hubspot Marketing

APRIL 8, 2025

How to Market to Reddit Users Tips for Engaging Reddit Users Reddit User Demographics If youre wondering how to market to Reddits 100+ million DAUq, or Daily Active Uniques (its term for daily users), without getting downvoted into oblivion, the first step lies in understanding who is on the other end of the computer. In fact, 46.6%

Gen Z 99

Gen Z Copywriting Real Estate Marketing 99

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. You’re not alone.

PR 105

PR SEO User-Generated Promotion 105

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. HR SOFTWARE) tools in the market? Focus on promoting your content across platforms and channels where AI models gather information. Some say traditional SEO is enough for visibility in AI. TALENT ACQUISITION)?

PR 107

PR Shipping User-Generated SEO 107

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Retail 131

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? Public relations marketing is a tool used to facilitate those tasks.

PR 105

PR Branding Transform Communications 105

Sprout Social

SEPTEMBER 1, 2021

As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start.

PR 145

PR SEO Analytics Shipping 145

Buffer Marketing

OCTOBER 31, 2024

A little creative prompt can do wonders in opening up new possibilities for your Instagram marketing strategy. Thrive Market posts drool-worthy recipes, like this vegan pumpkin loaf, using food items you can buy on their website: View this post on Instagram A post shared by Thrive Market (@thrivemarket) 6.

Transform 116

Transform PR Product User-Generated 116

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 133

PR Transform CMO Marketing 133

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 88

PR Thought Leadership SEO Place 88

Hubspot Marketing

OCTOBER 17, 2019

How many times have you seen a killer marketing campaign and thought to yourself, "Wow, I wish I would've thought of that!". To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Glossier, I'm looking at you.). The free option?

Marketing Strategy 145

Marketing Strategy PR eBook Food 145

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO 108

SEO Branding User-Generated PR 108

Sprout Social

OCTOBER 23, 2024

The play: The old rules about holiday marketing can (mostly) be thrown out. Once we reach September, all bets are off, and it’s fair game to start promoting every end-of-year holiday—even simultaneously. It’s no surprise the brand is already leading the holiday marketing charge on social.

Branding 95

Branding PR Food Promotion 95

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

Influencer Marketing 81

Influencer Marketing Transform Marketing Marketers 81