Search Engine Land

JULY 22, 2024

There’s also good news that will make your life easier as a marketer. Here are a few ways you can prepare for the holiday season by marketing channels: Niche sites, influencers and publishers. Get the newsletter search marketers rely on. SEO Search engines have entered the shopping process. PPC and paid social.

SEO 98

SEO Shipping Retail PR 98

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. With so many players in the market, standing out in search engine results can feel impossible. The Travel SEO Playing Field In the travel industry, the SEO landscape is crowded. Here’s how to take control of your travel SEO strategy.

SEO 87

SEO PR User-Generated Non-Profit 87

Hubspot Marketing

SEPTEMBER 30, 2024

It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Personalization.

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Quick Takeaways.

PR 145

PR SEO Thought Leadership Communications 145

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality.

SEO 108

SEO Branding User-Generated PR 108

Animalz blog

JULY 16, 2024

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57

PR Copywriting B2C Place 57

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Hence, SEO and PPC are the two most crucial aspects of digital marketing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 142

PR Whitepaper Content Marketing Marketing 142

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. HR SOFTWARE) tools in the market?

PR 107

PR Shipping User-Generated SEO 107

Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. SEO is complex. It’s the fault of the SEO agencies that have burned clients through black hat tactics, poor work, overpromising and underdelivering. Add a sprinkle of economic downturn, and you will have a market with the upper hand.

Management 76

Management SEO Communications PR 76

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 118

Thought Leadership Copywriting SEO Marketing 118

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership SEO Marketing 130

Search Engine Land

FEBRUARY 6, 2024

Link building has been considered one of the most important SEO strategies for a long time. But SEO has evolved. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation.

PR 103

PR SEO Customer Journey Thought Leadership 103

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Orbit Media Studios

MAY 18, 2022

Whatever your digital marketing goals, visuals can help. Without good use of marketing visuals, these things are possible, but not as likely. They can drive all of these marketing outcomes. We’ll start with a video summary and then move into a detailed guide for using visuals in marketing. How much do marketers make?

PR 135

PR SEO Analytics Marketing 135

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO 93

SEO Affiliate Marketing Digital Marketing PR 93

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. SEO share of voice.

PR 145

PR SEO Analytics Shipping 145

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Its an indicator of brand trust, customer engagement, and marketing effectiveness.

PR 97

PR User-Generated Transform Thought Leadership 97

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. Get the newsletter search marketers rely on. E-A-A-T is paramount.

PR 88

PR User-Generated SEO New Technology 88

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Here’s how.

PR 104

PR SEO Transform Customer Journey 104

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Search Engine Land

SEPTEMBER 12, 2024

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. Below are our takeaways about this new tool and its implications for digital marketing. However, for marketers, two key distinctions stand out: Citations.

PR 100

PR User-Generated Transform Thought Leadership 100

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketing Marketers 105

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR?

PR 105

PR SEO User-Generated Promotion 105

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

PR 116

PR SEO Marketing Marketers 116

Customers.ai

NOVEMBER 20, 2024

Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? In fact, 50% of marketers cite poor planning as the biggest reason campaigns fail. Start by identifying your top competitors.

PR 76

PR Gen Z User-Generated Analytics 76

Search Engine Land

SEPTEMBER 6, 2024

Dig deeper: Top 10 SEO benefits of building a brand that people trust Leveraging organic search visibility for brand growth Organic search visibility isn’t just about getting clicks but driving sustainable, long-term growth. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs.

Branding 104

Branding Customer loyalty SEO PR 104

Hootsuite

OCTOBER 7, 2024

Busy social marketers need effective social media analytics tools to focus their efforts. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. Wondering which of your social media tactics are working? What are social media analytics tools?

Analytics 118

Analytics PR Price CRM 118

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on.

PR 102

PR User-Generated Analytics Communications 102

Search Engine Land

MAY 2, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.

PR 92

PR SEO Branding Product 92

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 132

SEO PR Customer Journey Health 132

Search Engine Land

JUNE 12, 2024

Fishkin holds enormous sway over some marketers. If you’re one of the thousands who read this study and analysis, I urge you to read this article before leaving SEO out of your marketing mix and overly focusing on social channels and Threads. ’ – An absolutely terrible way to invest in marketing.”

SEO 98

SEO Marketing Strategy PR Price 98