Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 104

User-Generated Price Marketers Marketing 104

SocialPilot

DECEMBER 16, 2024

If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Many users cite Later as expensive. We will guide you through Later pricing plans and features suitable for different business types from individuals to small businesses, growing businesses, agencies, and enterprises.

Price 75

Price Non-Profit Analytics User-Generated 75

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? ICYMI: Pinterest is more than a social network.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Martech

NOVEMBER 26, 2024

And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. ClassPass attracted “super users” — customers who took 20+ classes per month. However, it was also completely unsustainable.

Customer 124

Customer Food Marketers Marketing 124

Welcome Software

MARCH 12, 2025

Its pricing model is based on product usage, meaning the more you grow and the events you track, the more you pay. Do the features included allow you to gain a picture of user behavior in a way that delivers a good return on investment? How does Mixpanels pricing work? Is it worth the cost? Or are other tools more comprehensive?

Price 52

Price User-Generated Analytics Product 52

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 130

User-Generated Food Transform Marketers 130

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 123

Transform Logistics User-Generated Marketers 123

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Backlinko

FEBRUARY 27, 2025

Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month: month: Serves larger agencies and enterprises Enterprise plan (custom pricing): For organizations that need custom solutions Beyond these core plans, Semrush also offers a range of other tools through the App Center.

Price 64

Price eCommerce SEO User-Generated 64

Hubspot Marketing

AUGUST 5, 2024

But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.

User-Generated 129

User-Generated Price Transform Product 129

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Something else to keep in mind is how accessible the pricing itself is.

Price 133

Price SEO User-Generated Management 133

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 117

Price Marketers Marketing User-Generated 117

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Buffer Marketing

JANUARY 15, 2025

Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy. Thanks to the incredible variety of free video editing software options on the market, editing your videos is now easier than ever. — fun! per month 2.

Price 118

Price User-Generated Social Media Marketing Product 118

Martech

MARCH 11, 2025

However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. How ads work in AI Overviews According to Google, Ads within AI Overviews typically: Appear beneath AI-generated responses under a Sponsored heading. Match formats to user queries. mobile users. Processing.

User-Generated 117

User-Generated Advertisers Advertising Price 117

Marketing Insider Group

MARCH 18, 2025

Generate leads?g For example, lead generation ads focus on forms, while e-commerce ads highlight products and pricing. LinkedIn Ads Best for B2B marketing. billion users, YouTube ads reach a massive audience. If your product skews under 35, TikToks short-form video ads can generate serious engagement.

Marketing Strategy 107

Marketing Strategy User-Generated Law Health 107

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. AI search engines are search engines that use some combination of web crawlers, innate artificial intelligence, and user data to improve users’ search experiences and provide more pertinent responses. Pricing Standard plan: Free Professional plan: $20/month 2.

Price 133

Price User-Generated Place Product 133

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S.

Advertisers 131

Advertisers Advertising Non-Profit Transform 131

Hubspot Marketing

JULY 29, 2024

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don't have to. AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs.

User-Generated 110

User-Generated Price Branding Customer 110

Buffer Marketing

DECEMBER 16, 2024

Whether you're managing social media content, running marketing campaigns, or just want to tidy up the links you share, we'll help you find the best URL shortener for your needs. Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. What about extra features like personalization?

Price 109

Price User-Generated Analytics Shoppers 109

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. Processing.

Price 121

Price User-Generated Product Customer 121

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Hubspot Marketing

SEPTEMBER 11, 2024

Waste of time for less frequent users. There’s a learning curve that comes with many of these tools, so if an organization is a one-time user looking to analyze a small set of applications, it may not be as much of a time-saver and so not worth the cost. User interface. Pricing: Custom 2. Customization.

Price 123

Price CRM User-Generated Analytics 123

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Martech

AUGUST 5, 2024

I recently experimented with Midjourney to generate an image of two hikers. They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. One was wearing pilot-frame sunglasses, which I liked.

Product 122

Product User-Generated Price Entertainment 122

SocialPilot

APRIL 3, 2025

Number of Reviews 161 Overall Star Rating Ease of Use Quality of Support Ease of Setup Minimum Pricing $89/Month Review Management Social Media Management Best For Service-Based Businesses, Mid-Size Businesses, and Large Enterprises. Once locations were verified, it allowed my company to respond to reviews in all markets. Stephen J.

Price 45

Price Non-Profit User-Generated Analytics 45

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Feeling less happy with purchases.

Customer 110

Customer Transform Shoppers eCommerce 110

Martech

OCTOBER 3, 2024

True loyalty is about more than transactional convenience or pricing considerations. Increased advocacy They are more likely to recommend the brand to others, acting as brand advocates or even stronger, evangelists and amplifying word-of-mouth marketing. Dig deeper: Rethinking emotion in marketing to deepen engagement 3.

Customer 134

Customer Branding Customer loyalty Transform 134

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform 112

Transform User-Generated Marketers Marketing 112

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. This automated system continuously monitors how contacts engage with your marketing assets, including emails, website pages, and forms. We see it a lot.

Transform 98

Transform Whitepaper CRM Price 98

Hubspot Marketing

SEPTEMBER 6, 2024

By analyzing your customer's data, such as interactions and behavior, AI can help you tailor product recommendations and content and create more targeted marketing campaigns. The more personalized the recommendations or marketing campaigns are, the more likely you’ll gain a conversion or a sale. Features Generate content.

eCommerce 99

eCommerce Price Transform CRM 99

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. These features provide branded shopping recommendations powered by machine learning based on what users search and pin.

Shoppers 117

Shoppers User-Generated Price Promotion 117

Backlinko

SEPTEMBER 6, 2024

Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Quickly analyze your website’s search performance data, generate change percentages, set custom comparisons, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO 111

SEO Price User-Generated Analytics 111

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers. Acquire thousands of customers at your current price point.

Inbound Marketing 110

Inbound Marketing Logistics Price CMO 110

Buffer Marketing

AUGUST 14, 2024

While both Buffer and Hootsuite offer similar core features — social media management, scheduling, and analytics — these tools were built with pretty different users in mind.    Generally speaking, Buffer serves small to medium businesses, solopreneurs, and creators.

Management 111

Management Price Analytics User-Generated 111