Social Media Examiner

DECEMBER 12, 2024

Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we'll explore how to attract your ideal audience with LinkedIn video.

Transform 121

Transform Social Media Marketing Video Marketing Marketing Strategy 121

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. The loops gained millions of views and earned Lowe’s plenty of media coverage.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Adobe Experience Cloud Blog

MAY 14, 2015

Significantly, one short video ignited conversations and buzz that lasted a lot longer than one-and-a-half minutes. It’s precisely this very human element that makes GoPro videos a hit with audiences…and thus very excellent marketing tools. GoPro takes compelling user footage and posts it on social media sites.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Sprout Social

JUNE 17, 2020

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Neil Patel

JANUARY 12, 2021

You can use it to create a video loop that plays forward and in reverse, again and again. In this way, the video continuously returns to the start (just like a traditional boomerang returns to the thrower). How long is the video loop? Some marketers might easily dismiss the app or shy away from using it. Simplicity.

Social Media Marketing 117

Social Media Marketing Marketing Marketers Energy 117

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 112

Social Media Marketing Marketing Marketers Non-Profit 112

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing 83

Content Marketing User-Generated CRM Social Media Marketing 83

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. However, they have great potential to simplify and scale TikTok marketing.

Transform 121

Transform Global Marketing Marketing Marketers 121

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. ” Step 3: Define your brand voice and aesthetic Even if you’re a creator and not a company, it’s worth crafting a   social media marketing voice  that’s uniquely you, so Instagram users can identify your posts without seeing the username.

Social Media Marketing 118

Social Media Marketing Education Analytics Entertainment 118

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

User-Generated 59

User-Generated Influencer Marketing SEO Marketing 59

Martech

JANUARY 20, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is story-driven marketing? Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences.

User-Generated 106

User-Generated Brand Management Marketing Marketers 106

Martech

JANUARY 23, 2025

We struck up a conversation with Kara Heater, Director of Marketing for the Savannah Bananas, to talk about how the team uses a combination of video, social media and authenticity to entertain millions of fans, many of whom have never seen the team play in person. Email: Business email address Sign me up! Processing.

Entertainment 120

Entertainment Marketing Marketers Product 120

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

SocialPilot

JULY 24, 2024

These metrics are a data-driven compass that guides your social media strategy and shares invaluable insights into the audience’s behavior, content performance, and campaign effectiveness. In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. For this prompt, try selecting the marketing manager persona. The brand wants to boost holiday sales with better video assets. Email marketing: Include video links in holiday newsletters.

User-Generated 108

User-Generated Retail Video Marketing Management 108

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. That said, creating video content can be an expensive affair. Creating Video Marketing Content on a Budget.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Few things are more disappointing than seeing a video you spent weeks on flop. A/B testing is a traditional marketing approach that can work well on social media, too.

User-Generated 91

User-Generated Traditional Marketing Social Media Marketing Branding 91

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hubspot Marketing

SEPTEMBER 19, 2022

These days, it feels like everyone is on social media. As marketers, it's important to know your audience's favorite social channels. to find out which social media channels are gaining steam — and which are falling behind. YouTube is also a top favorite amongst video marketers. Back to You.

Gen Z 142

Gen Z Millennials Social Media Marketing Video Marketing 142

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. You can also add stickers, polls, and text to further "remix" the content. Image Source.

Social Media Marketing 142

Social Media Marketing Marketing Marketers Promotion 142

OnPassive Marketing

APRIL 2, 2022

Everyone is thinking about YouTube these days, whether for a culinary video or to watch movie trailers. So, let’s take a look at some of the different YouTube marketing techniques you may utilize to increase website traffic. YouTube is a video-streaming service provided by Google. Find out who your target market is.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Hubspot Marketing

APRIL 24, 2019

We have ambitious goals for 2019," you might tell your marketing team, following up with, "Our objectives are aggressive, but entirely possible.". When used in a marketing context, it's easy to misconstrue goals and objectives. "Goals" and "Objectives" often seem like two interchangeable phrases. "We

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Video Marketing 145

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. This will allow marketers to manage TikTok alongside efforts on all other social media platforms in one place. Read next: Ultimate guide to social media marketing. About 38.5%

Social Media Marketing 113

Social Media Marketing Marketing Marketers Education 113

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Digital Marketing 145

Digital Marketing eCommerce Marketing Marketers 145

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Hubspot Marketing

AUGUST 7, 2019

It’s no secret that traditional forms of marketing, which interrupt audience members, are less effective than they once were for reaching prospects and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. Why is content marketing important?

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Quick Takeaways. Take Stock of Your Assets.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Video Marketing. Social Media Marketing.

PR 134

PR Transform Logistics User-Generated 134

Hubspot Marketing

JUNE 24, 2022

Every marketing team is challenged to do more with less — especially nonprofit organizations. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. Inbound Marketing for Nonprofits.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122