Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. The post AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z appeared first on MarTech. But recently it’s seen startling success with younger age groups.

Gen Z 107

Gen Z Millennials Direct Mail Product 107

Adobe Experience Cloud Blog

OCTOBER 27, 2016

Let’s take a look at four of them: Millennials & Mobile. Yes, we’ve heard it many times—millennials are a group that marketers can’t ignore—but that doesn’t mean that we’ve necessarily taken the time to adapt our marketing to meet the needs of this large generation (over 80 million strong in the U.S.)

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Millennials Thought Leadership User-Generated Advertising 134

CMO Network

JULY 31, 2022

Millennial car buyers are finally awakening to the wonders of the vehicle form they grew up in: minivans.

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Millennials CMO 80

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. The post How to Use Instagram Like a Millennial For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand.

Millennials 134

Millennials Thought Leadership Traditional Marketing Analytics 134

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

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Millennials Gen Z Real Estate User-Generated 52

Adobe Experience Cloud Blog

MARCH 28, 2019

The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. “Responsiveness could easily remedy a person’s frustration, whereas the feeling that you are not being heard could add to that annoyance.”.

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Millennials Retail Entertainment Thought Leadership 130

Martech

NOVEMBER 11, 2024

Millennials. Many of you reading this are probably classified as millennials and might be surprised that he describes you as having lower self-esteem, being highly self-absorbed, narcissistic and entitled. Was Sinek talking about millennials or just young people? And the often-forgotten Gen X. Several things are being conflated.

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Gen Z Millennials Marketing Marketers 99

Marketing Insider Group

SEPTEMBER 19, 2016

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. The post Marketing To Millennials Is A Mistake appeared first on Marketing Insider Group.

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Millennials Marketing Marketers Marketing Strategy 91

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.

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Millennials Advertising Advertisers Content Marketing 97

Marketing Insider Group

MARCH 2, 2015

There are others, however, for which the value in reaching millennials is far more nuanced. Everyone wants millennials’ attention, loyalty and ultimately their dollars. Brand marketers would be wise not to underestimate the importance of being in the right place at the right time with the right message to reach millennials.

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Millennials Branding Entertainment User-Generated 109

Marketing Insider Group

FEBRUARY 2, 2017

If you’re like most retailers, one particular area you should be focusing on is how to better reach and sell to the millennial… The post 15 Actionable Tips for Selling to Millennials: An Ecommerce Guide appeared first on Sellbrite.

Millennials 101

Millennials eCommerce Retail Product 101

Rock Content

JANUARY 8, 2016

This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists. Here’s some background on who Millennials are and how marketers can start to think about addressing their needs: From Visually.

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Millennials Inbound Marketing eBook User-Generated 68

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

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Millennials Gen Z Thought Leadership Transform 91

Hubspot Marketing

SEPTEMBER 9, 2024

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? Aim to educate millennial audiences on social media.

Gen Z 135

Gen Z Millennials Entertainment User-Generated 135

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas. trillion by 2020.

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Millennials Content Marketing Finance User-Generated 107

Zumvu

JULY 22, 2020

Many millennials have entrepreneurial qualities/skills that are valuable for startup businesses. But factors such as lack of job security and low pay make them apply for jobs with big companies.

Millennials 52

Millennials 52

Sprout Social

JUNE 5, 2016

Millennials, millennials, millennials! This week in social media news, LinkedIn caught our attention with a fresh (and very thorough) playbook and survey on millennials. Meanwhile, Magisto highlighted why online video is a win for SMB and millennials’ preferred marketing method. Millennials are lazy.

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Millennials Marketing Marketers Management 67

Marketing Insider Group

MARCH 4, 2016

We will even do things like humanize our content to reach more millennials. The post 5 Effective Ways To Reach Millennials appeared first on Marketing Insider Group. We’re going to do things better, faster, and more high-quality than ever. Plus we’ll run that marathon, travel the world, and finally (finally!)

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Millennials Marketers Marketing Content Marketing 67

Sprout Social

NOVEMBER 4, 2024

This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight. Instagram is the top care platform for younger consumers, with 63% of Gen Z and 55% of Millennials using the platform for service needs.

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Gen Z Millennials User-Generated Shoppers 103

Marketing Insider Group

JUNE 10, 2015

Regardless of demographics, Bulbul pointed out some huge Gen C realities that every marketer today needs to know: The mobile screen is the first screen for Millennials , with 98% of them turning to smart phones first to view online video content. Gen C has a “curation mindset.” We’re doing the same things, differently.”.

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Millennials Entertainment Food Education 93

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry. ” 3M’s Karls-Bilski says millennials have a leg up not only with technology but also with their curiosity and creativity.

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Millennials Manufacturing Transform Education 31

Marketing Insider Group

JUNE 25, 2018

This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.

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Millennials Customer Marketers Marketing 73

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Studies show that younger buyers now represent two-thirds of B2B decision-makers.

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Gen Z Millennials B2C Communications 324

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

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Millennials Retail User-Generated Marketing 127

Marketing Insider Group

DECEMBER 26, 2015

You already knew BuzzFeed’s audience is massive (to the tune of 200 million uniques per month), but more interesting to brands and content marketers is how they dominate among millennials. Half of all millennials in the US read BuzzFeed. According to the US Census, millennials are the largest generation in the history of the […].

Millennials 72

Millennials Marketing Marketers Content Marketing 72

Litmus

NOVEMBER 20, 2024

Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” Key Email Personalization Takeaway Millennials and Gen Z consumers value tailored content more than older generations. This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 52

Gen Z Millennials Shipping User-Generated 52

Hubspot Marketing

OCTOBER 25, 2024

That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” Of course, millennials don’t need Banikarim to tell them that it’s okay to have a non-linear career. You can move sideways.

Millennials 101

Millennials Marketing Marketers Communications 101

CMO Network

OCTOBER 31, 2022

As more B2B companies realize people are people, the tides of creative change will produce an exciting shift in what we can expect from B2B in the next 2-5 years.

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Millennials Marketing Marketers CMO 82

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 51

Millennials Entertainment User-Generated Marketing 51

CMO Network

FEBRUARY 22, 2023

If the goal of He Gets Us is to target a diverse range of young people and “spiritually open skeptics,” the actions of some of the campaign’s affiliated groups and donors might make the skeptics even more skeptical.

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Gen Z Millennials Marketing Marketers 84

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Over the past few years, customer habits have changed rapidly to reflect the new normal that is working from home in your fanciest pair of sweatpants.

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eCommerce Gen Z Transform Millennials 230

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.

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Gen Z Branding Millennials Entertainment 111

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

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Gen Z Fashion Millennials Retail 81

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

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Gen Z Millennials Branding User-Generated 134

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

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Gen Z Millennials Social Media Marketing User-Generated 139

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Of the three generations discussed here, Millennials are the most likely to browse the internet for new pet products rather than go into a brick-and-mortar store. Pet Owners by Generation.

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Millennials Gen Z Food Marketing 98

CMO Network

OCTOBER 27, 2023

Laura Ramos explains and shares why millennials will impact B2B marketers. The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year.

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Millennials Marketing Marketers CMO 126