Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). The full scoop on Millennials and social media. Busy building careers, starting families and entering eldercare years, Millennials outshine the harsh labels attached to them. Millennials are more receptive to social media marketing than their counterparts.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hubspot Marketing

NOVEMBER 22, 2023

Want to sell to millennials? Reference Mean Girls Mean Girls is a generation-defining film for millennials. This generation was the target demographic for the film when it was initially released, and has since been a mainstay in millennial pop culture. Millennials are now the largest living group of adults in the U.S.

Millennials 135

Millennials Retail User-Generated Marketers 135

Hubspot Marketing

SEPTEMBER 19, 2022

A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. YouTube is popular with Gen Z, Millennial, and Gen X audiences, almost in equal measure.

Gen Z 142

Gen Z Millennials Social Media Marketing User-Generated 142

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 139

Gen Z Millennials Branding User-Generated 139

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 131

Gen Z Millennials Retail Price 131

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 136

Gen Z Millennials User-Generated Shipping 136

Sprout Social

NOVEMBER 4, 2024

This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight. Instagram is the top care platform for younger consumers, with 63% of Gen Z and 55% of Millennials using the platform for service needs.

Gen Z 117

Gen Z Millennials User-Generated Shoppers 117

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). McKinsey ).

Gen Z 126

Gen Z Millennials Customer Acquisition Advertisers 126

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Affirm, a fintech company offering buy now, pay later services, uses the brand to connect with Millennial audiences planning their next big purchase—whether that be a bucket list trip or furnishing their first home.

Gen Z 114

Gen Z Branding Millennials Entertainment 114

Hubspot Marketing

OCTOBER 25, 2024

That’s not unusual now , but Banikarim jokes that she was a millennial before her time, because she’s had so many jobs for somebody in her 50s. Like millennials, she’s “looking for impact.” Of course, millennials don’t need Banikarim to tell them that it’s okay to have a non-linear career. You can move sideways.

Millennials 114

Millennials Marketers Marketing Communications 114

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 128

Gen Z Millennials Customer Acquisition Law 128

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. That's because millennial parents are extremely conscious of the products they use. "As

Gen Z 130

Gen Z Millennials Fashion Manufacturing 130

Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Since the team doesn’t know much about millennials, they utilize ChatGPT to answer some questions about where this demographic shops for shoes.

Millennials 130

Millennials Marketers Marketing Marketing Automation Platform 130

Hubspot Marketing

MARCH 20, 2023

Millennials prefer short-form video, ads or sponsored content, and feed posts. Here’s how marketers currently measure up to consumer preference: Marketers most often leverage short-form video as part of their social media strategies (58%) — third place in general overall, but especially important to Gen Z and Millennials.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

AUGUST 6, 2024

of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v It might be that Millennials have more experience than Gen Z in booking vacations generally, so they have more confidence in mobile and payment apps to complete these transactions. In the same survey, 64.2%

Gen Z 124

Gen Z Millennials Health Food 124

CMO Network

OCTOBER 27, 2023

Laura Ramos explains and shares why millennials will impact B2B marketers. The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year.

Millennials 126

Millennials Marketers Marketing CMO 126

Martech

OCTOBER 31, 2024

Millennials are nearly as receptive — 33% agree; 35% are neutral. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z 126

Gen Z Branding Millennials Retail 126

Martech

JULY 21, 2022

This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Millennials weren’t much more loyal at 35%, while 31% of Gen X said this, along with only 19% of Boomers. The younger your customers are, the more likely they’ll flee, according to the PwC findings. Bad experiences and customer service.

Gen Z 129

Gen Z Millennials Branding Shipping 129

Hubspot Marketing

DECEMBER 20, 2023

This campaign was well-produced and effectively targeted the largest demographic of holiday shoppers: millennials. Millennials are expected to spend more than other generations this holiday season.

Millennials 130

Millennials Shoppers Marketers Marketing 130

Martech

FEBRUARY 22, 2023

are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams. About 60% of TikTok users in the U.S. are 50 and up.

Millennials 128

Millennials Gen Z User-Generated Marketers 128

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 128

Gen Z Branding Millennials Transform 128

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 120

Gen Z Millennials Entertainment Marketers 120

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic. Age demographics.

Gen Z 128

Gen Z Millennials Fashion Food 128

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 93

Health Millennials Transform Retail 93

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. When analyzing watching habits , YouTube found Gen Z and Millennials are more likely to watch UGC than older generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Hubspot Marketing

JANUARY 16, 2023

72% of Gen Z and Millennials follow influencers on social media. 72% of Gen Z and Millennials follow influencers on social media. 50% of Millennials trust product recommendations from influencers. The Influencer Marketing Landscape. In 2022, the influencer market in the U.S. was valued at a record 16.4 was valued at a record 16.4

Influencer Marketing 145

Influencer Marketing Gen Z Millennials Price 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hubspot Marketing

APRIL 5, 2024

And let's not forget about us millennials, who make up 33.7% And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users. I admit I've been influenced quite a few times by social media when purchasing a product.

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hubspot Marketing

DECEMBER 13, 2022

Or Millennials who many other generations think are busy with "quiet quitting?". In a nutshell, most marketing efforts targeting either Gen Z, Millennials, or Gen X will likely reach all three generations to some extent – while leaving boomers in the dark. Which generation do you think is the hardest to reach with marketing content?

Gen Z 108

Gen Z Millennials Retail Marketers 108

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand?

Gen Z 141

Gen Z Product Retail Millennials 141

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

JULY 28, 2022

Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. For gamers ages 45 and up, monetization from games skewed to them accelerated even faster, up to 31% of the top 1,000 games, up seven percent from two years ago. Get the daily newsletter digital marketers rely on.

Gen Z 136

Gen Z Advertising Advertisers Millennials 136

Hubspot Marketing

APRIL 10, 2023

While the channel continues to win over Gen Z and gain attention from Boomers, it might be losing some of its Millennial audience. Millennial usage of Instagram went from 65% to 54%, a 17% drop. Below are just a few fast facts. Around 45% of U.S. adults use Instagram, up 6% from last May.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. Young shoppers looking to treat themselves According to a recent survey of 1,000 U.S. adults, 41% of consumers want to spend on themselves this holiday season.

Gen Z 105

Gen Z Shoppers Millennials Retail 105