Millennials, Neuromarketing and User-Generated

Transcript of How Reducing Friction Increases Revenue

Duct Tape Marketing

APRIL 30, 2019

And I think the answer is in many cases, they have not watched users go through it. They have an idea of what the users or customers want, or will do, or how they’ll behave, but they haven’t actually watched them doing it. Because you’re perplexed and you’re struggling and you’re clicking stuff.

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For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Instead, discuss “How companies are using AI technology to implement lead generation strategies without lifting a finger.”

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Transcript of How Reducing Friction Increases Revenue

120 Presentation Topic Ideas Help You Hook Your Audience

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