Transcript of How Reducing Friction Increases Revenue
Duct Tape Marketing
APRIL 30, 2019
And I think the answer is in many cases, they have not watched users go through it. They have an idea of what the users or customers want, or will do, or how they’ll behave, but they haven’t actually watched them doing it. Because you’re perplexed and you’re struggling and you’re clicking stuff.
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