Marketing Insider Group

OCTOBER 27, 2020

If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. Millennials Rule. Millennials now make up the largest percentage of the U.S. He or she is more likely to be a millennial and a digital native.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketers 144

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Consumer trust plummeted between 2016 and 2018, according to Gartner, with the greatest loss of trust among Millennials and multicultural consumers in the U.S. About 20 percent of non-users cite a lack of trust as their reason for spending their money and trusting their information with someone else.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Duct Tape Marketing

MAY 26, 2020

Let’s stick with the architectural firm example and say that within your commercial work, you have two distinct personas: You work regularly with private schools and non-profit organizations. It might surprise you to learn that they watch 10 percent more video s on YouTube than Millennials. Let’s return to the architect example.

Non-Profit 99

Non-Profit Millennials Thought Leadership User-Generated 99

Sprout Social

AUGUST 11, 2022

Even Gen Z and Millennials, who are most likely to anticipate using AR, VR or extended reality (XR) to interact with brands in the future, are still in the minority at 46% each. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. The Meta Lite Bar is back!

Gen Z 139

Gen Z Branding Transform Millennials 139

Marketing Insider Group

NOVEMBER 3, 2020

It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI.

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

Neil Patel

DECEMBER 22, 2021

NFT stands for non-fungible tokens. Here’s six ways brands are using NFTs to drive brand awareness and profits. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. NFT stands for non-fungible tokens. Is it just another buzzword?

Non-Profit 124

Non-Profit Marketers Marketing Millennials 124

Sprout Social

OCTOBER 10, 2018

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Maybe you’re trying to reach the millennial crowd. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare.

Branding 111

Branding Millennials Non-Profit Whitepaper 111

Adobe Experience Cloud Blog

MAY 26, 2016

Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. What about suggestions for irrelevant products? Send Timely, Relevant Responses.

Customer 91

Customer Thought Leadership Millennials Non-Profit 91

Hubspot Marketing

JUNE 29, 2022

Improving employee engagement can boost profitability, improve customer satisfaction, and even make for a safer workplace. It exists on a spectrum from highly engaged, to non-engaged, to actively disengaged. Non-Engaged [ 49% of U.S. 23% Higher Profitability. Ignoring engagement costs the global economy 8.1

Non-Profit 112

Non-Profit Customer loyalty Millennials Inbound Marketing 112

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. For example, CPMS for in-game ads targeting Gen Z and Millennials were 30-50% higher than those targeting Gen X and Baby Boomers, according to an Interactive Advertising Bureau (IAB) study.

Advertising 112

Advertising Advertisers Gen Z Non-Profit 112

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Sprout Social

JUNE 29, 2021

On the other, creators have long argued they weren’t receiving their fair share of the profits they brought in on those platforms. Fifty-three percent of Millennials say they’ll buy from brands that create culturally relevant social content over competitors. Representation matters in marketing.

Branding 139

Branding Non-Profit Millennials PR 139

Hubspot Marketing

MARCH 21, 2022

We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 113

Gen Z Entertainment Non-Profit Millennials 113

Hootsuite

JUNE 6, 2023

Get the Instagram bio examples Instagram caption generator Another non-template template: Hootsuite’s Instagram caption generator can write compelling captions for you (take that, Chat GPT). Use this to get guidance on what information is best to include, appropriate emojis, how to incorporate a call to action and more.

Non-Profit 105

Non-Profit User-Generated Millennials Finance 105

Content Marketing Institute

SEPTEMBER 27, 2018

says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel. Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report.

Non-Profit 111

Non-Profit Marketers Marketing Millennials 111

Hubspot Marketing

FEBRUARY 16, 2023

Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. For instance, in the last three months, 83% of Millennials have visited YouTube, followed by 81% of Gen Z, and 79% of Gen X. Let's explore why.

User-Generated 145

User-Generated Gen Z Non-Profit Advertisers 145

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Better employee engagement: Employees referred by a friend stay 70% longer than non-referral hires.

Millennials 133

Millennials Communications Promotion Non-Profit 133

Marketing Insider Group

FEBRUARY 3, 2022

This can also help marketers to identify the non-marketing employees who can help create and share content. This keeps all functions of your company and your marketing team focused on achieving your goals: reaching, converting and retaining profitable customers. Your marketing strategy defines the vision for your marketing activities.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. Campaign Monitor) Government and Non-profit sectors receive the highest email open rates. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Duct Tape Marketing

DECEMBER 7, 2023

You think of some of what we've talked about has really been attributed to millennials. We know that diverse teams are better performing than non-diverse teams. John (14:56): I know in my organization, most of the members of our team are fit into the millennial generation, age wise. So you want to get more profitable?

Transform 94

Transform Millennials Non-Profit Place 94

Hootsuite

MAY 29, 2023

Username Generator Tell us about yourself and let AI come up with username suggestions for you. Type Are you a business or content creator?

User-Generated 94

User-Generated Copywriting Non-Profit Social Media Marketing 94

Unbounce

JUNE 23, 2023

00:19:18] Pete: You’ve nailed it, and as content marketers, we hope our organic results, you know, index at the top of the page, and as paid marketers, of course, we buy those positions for our key non-branded terms. I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people.

Marketers 110

Marketers Marketing Customer Journey Non-Profit 110

Econsultancy

FEBRUARY 23, 2022

While console gaming may have initially benefited from the lockdown (as evidenced by the record profits and sales enjoyed by Nintendo in 2020, driven by a boom in popularity for the Switch), it and PC gaming have been less able to withstand the after-effects. According to the report, mobile gaming grew by 7.3%

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. It’s no surprise that more and more marketers see video as a valuable marketing tool.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

SmartBrief - Marketing

NOVEMBER 26, 2024

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. Within 25 years, non-Hispanic whites will account for less than half of the American population. eMarketer ) Hispanic – projected to reach $2.8 trillion, a 367% increase from 2000 to 2026 Population growth.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Econsultancy

MARCH 4, 2022

Irish consumers’ spending on non-Irish websites averaged 329€, with more than three quarters (79%) of Irish respondents shopping online internationally in 2021. UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non-UK European websites (48%) and Chinese websites (28%).

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Hootsuite

NOVEMBER 5, 2020

For any non-compatible ecommerce products, you can create Rich Pins. One great recent example of visuals done right: subscription box company Birchbox posted dozens of text-only pins, featuring beauty tips in pretty, Millennial-friendly colors. Users can click through to finish the transaction right on your site.

Affiliate Marketing 145

Affiliate Marketing eCommerce Non-Profit Millennials 145

Duct Tape Marketing

NOVEMBER 10, 2022

13:51] What are some of the effective ways that you’ve seen people merging digital and non-digital? [16:30] For me example, I'm, I'm a terrible example cuz I'm a boomer who thinks a millennial when it comes to some of this stuff. What are some of the effective ways that you've seen people merging digital and non-digital?

Email Marketing 100

Email Marketing CMO Non-Profit Marketers 100

Moz

OCTOBER 12, 2020

Let’s look at an example: “Profitable growth through superior customer service, innovation, quality and commitment.”. The moment you identify your competitive advantage and you're enjoying nice profit margins or share of voice in a space, competitors will start racing to take advantage of new learnings themselves.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Martech

MAY 6, 2022

The innovative marketing approach is proving to be effective as revenue per launch has increased by 30% and gross profit per launch by 25%, compared to previous years. NFTs – non-fungible tokens – allow owners exclusive ownership rights for a particular digital asset.

Social Media Marketing 110

Social Media Marketing Non-Profit User-Generated Transform 110

Econsultancy

DECEMBER 13, 2021

As a result, one in five of the British workforce say they would consider moving far away (non-commutable distance) from the office, rising to 28-30% of those currently based in London, and 22% would even contemplate moving to a different country. by September when non-essential brick-and-mortar shops had mostly resumed trading.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Backlinko

MAY 14, 2024

While remaining profitable. For example: If you target Gen Z or millennials, meet them where they spend their time. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Say you want to grow sales by 15% over the next 12 months. And provide the best ROI.

PR 113

PR Customer loyalty User-Generated SEO 113

Duct Tape Marketing

JANUARY 9, 2024

He's also the author of Greater Really of the Profit First, which is used by hundreds of thousands of companies across the globe to drive profit books like Clockwork Fix This Next Get Different, and today's book we're going to talk about all in how great leaders build Unstoppable teams. And I look for that common thread.

Non-Profit 68

Non-Profit Education Transform Millennials 68

Sprout Social

OCTOBER 3, 2018

Millennials also happen to comprise a large part of the the voting pool, In fact, Millenials and Gen Xers currently stand as the largest generation of Americans eligible to vote. Non-profit organizations tend to use social in a way that gathers groups of supporters together, all backing one cause and like-minded values.

Education 111

Education Non-Profit Transform User-Generated 111