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How to Sell B2C Products with Content Marketing

Marketing Insider Group

Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading!

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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

And no, millennials who like coffee isnt cutting it anymore. Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Image: Saleshandy Your Ideal Customer Profile (ICP) goes way deeper than just demographics. See Who Is On Your Site Right Now!

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4 Tips To Rock Your Content Marketing With A Small Team

Marketing Insider Group

The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. For example: many startups are a key part of their local business ecosystem.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to the State of Inbound report, marketers are focusing more on videos.

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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Outbound Marketing. Outbound marketing was more popular before digital marketing, though it still has its place. Interrupt Marketing/Advertising.

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SEO Is An Integral Marketing Channel

Duct Tape Marketing

Outbound marketing and advertising create demand. Inbound marketing and SEO capture demand as it filters back through the Internet. “I 46% of B2B researchers are millennials. I Never Click On The Paid Ads”. Virtually every business owner we talk to claims that they do not click on Google Ads.

SEO 53
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What’s New? Google Ads, Demographic Data & More!

Customers.ai

In-Depth Website Demographic Data Reporting Marketing millennials might remember when Facebook Ads targeting had the juiciest demographic, interest and psychographic audiences. Long gone are the days that marketers can segment audiences by net worth, relationship status, job title… JK fake news! Sync your Customers.ai