illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. Be more personal Todays prospective students are quick to tune out generic marketing. What really grabs their attention are personalized experiences that speak directly to their goals and interests.

Education 80

Education Advertising Advertisers Gen Z 80

Marketing Insider Group

OCTOBER 25, 2021

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In addition to personalized marketing messages, find ways to listen and respond to their questions.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

DECEMBER 12, 2024

Marketers can prepare for this by experimenting and learning. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. What can you do? Leaning more into these channels in 2025 may be critical to digital content success. What can you do?

Tentpole 103

Tentpole Gen Z Thought Leadership User-Generated 103

Marketing Insider Group

JUNE 9, 2015

Meeker’s report is sprawling and overwhelming as always, but from our outlook, the 2015 Internet Trends Report is all about the 3 M’s: Mobile, Messaging, and Millennials. If you pay any heed to Meeker, those are three things your business should focus on when it comes to your content marketing strategy. Think again.

Millennials 106

Millennials User-Generated Communications Marketing Strategy 106

Marketing Insider Group

DECEMBER 1, 2021

The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing. A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. Personalization depends almost completely on data.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Personalized marketing content. Personalized content is more important than ever.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Martech

FEBRUARY 23, 2024

Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Journey stage tagging.

Transform 118

Transform Customer Journey Analytics Millennials 118

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Remember when millennials disrupted the way we work with remote work and telecommuting?

Marketing 136

Marketing Marketers User-Generated SEO 136

Lynton Web

JANUARY 29, 2024

People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. Look at the personalized emails in your inbox right now.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Welcome Software

OCTOBER 18, 2024

Are they a tech-savvy millennial or a budget-conscious parent? To create powerful, personalized experiences that resonate with your audience and drive results, check out these resources: 1:1 personalization Marketing segmentation guide How to build a personalization strategy Source: Mailchimp 2.

Millennials 52

Millennials Whitepaper Shoppers Fashion 52

Marketing Insider Group

NOVEMBER 25, 2019

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Source: [link].

Market Trends 112

Market Trends Transform Marketing Marketers 112

Lynton Web

MARCH 20, 2024

They include specific characteristics, motivations, and challenges, helping you create even more personalized marketing experiences. While a target audience represents a broader group of potential customers, buyer personas and ICPs are more detailed, fictional representations of your ideal customers.

Fashion 59

Fashion Health Millennials Education 59

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. Whether you want to increase sign-ups or reengage previous customers, personalizing marketing touch points with a solution like Architect increases the likelihood of conversions.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Search Engine Land

SEPTEMBER 9, 2024

This allows marketing teams to scale their content production efforts and free up time to focus on more strategic initiatives. Hyper-personalized marketing Consumers today expect personalized experiences. They are more likely to engage with brands that offer content and offers relevant to their interests and needs.

Content Marketing 109

Content Marketing Transform User-Generated SEO 109

Neil Patel

FEBRUARY 19, 2021

That’s an impressive ROI for any marketing strategy. According to Hubspot, 73 percent of millennials prefer to hear from their favorite businesses through email than any other communication method. Why’s email marketing making a comeback right now, though? Depersonalize Your Marketing. Personalized marketing is great.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Marketing Insider Group

DECEMBER 8, 2020

This number is expected to reach 70% by 2020 as we take into account the entry of more B2B employees from the “digital generation” (Millennials and Gen Z), and the increasing use of smartphones by older generations. Marketing automation tools are the marriage of email marketing tools and CRM.

User-Generated 111

User-Generated CRM Marketing Marketers 111