Neil Patel
SEPTEMBER 8, 2021
It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. This last one is a biggie. They expect to do business through digital channels. These buyers don’t want to talk to a salesperson.
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Search Engine Land
MARCH 29, 2023
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. healthcare, government, and pharmaceutical). More than knowing the latest trends, we must continually assess: Where this target audience is. What platforms are they on?) Where they are engaging with content.
Marketing Insider Group
SEPTEMBER 29, 2020
A pharmaceutical company blog might not sound like a particularly exciting form of content. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Breakthroughs by Pfizer.
Backlinko
JUNE 4, 2024
billion Over-the-Counter Pharmaceuticals $59.65 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. billion Fashion $673.6 billion Food $370.7 billion Beverages $209.3 billion Furniture $188.0
Content Marketing Institute
OCTOBER 14, 2017
Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):
Spiralytics
JANUARY 22, 2023
Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Across generations, millennials and Gen Z consumers expect brands to look beyond their profits and consider the best interests of society.
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