Millennials, Pharmaceutical and Product Marketing

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

OCTOBER 14, 2017

Today’s buying committees are diverse: Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder, thanks to their different preferences. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing

Content Marketing Millennials Pharmaceutical Finance

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketers

Marketing Pro Pulse

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

The B2B case for retention marketing: 7 key tactics

Webinars

Stay Connected