Sprout Social

APRIL 10, 2025

They also use creator content to highlight the best hikes in Colorado and promote community health events. Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. The play: Trust in influencers is holding steady and growing in some pockets.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? This is magic content for B2B promotions via Reddit Ads.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Duct Tape Marketing

OCTOBER 24, 2018

And, in fact, what I think many of us have done either to get the promotion, to get the increase in pay, to get the better title, is it’s more the analogy of an online contract. And I think we’ve got some baggage from the old days when we used to promote people because they were good at something technical.

Transform 75

Transform Gen Z Millennials Pharmaceutical 75

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. Responsible marketing is an advertising strategy where a brand takes into account the environmental impact of promoting its products or services. For instance, Nike tackled racism in 2020 in the wake of George Floyd’s death.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52