Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. Clear goals and objectives.

Gen Z 126

Gen Z CRM Millennials B2C 126

Hubspot Marketing

JANUARY 31, 2025

In their place is minimalism and modernist exuberance. In its place is a minimalist wordmark that now reads JaGUar. Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Gone are the classic cues of British elegance. Delete ordinary.

Gen Z 104

Gen Z Manufacturing Millennials Fashion 104

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. These conversion rate tools provide users with a visual representation of the most visited places on their websites. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase?

B2C 128

B2C Millennials Customer Journey User-Generated 128

Litmus

NOVEMBER 20, 2024

Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences. Nearly 60% of Millennials and Gen Z find it “extremely” or “very important.” This suggests that consumers prioritize perceived value over broader corporate communication.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Martech

MARCH 10, 2025

Swag: Branded items have their place, too. “And 88% of millennials are excited to see any type of mail or package. Companies incentivizing prospects near the end of the sales cycle saw a 55% higher conversion rate. Sales teams sending gifts during the sales cycle saw a 21% decrease in the opportunity life cycle.

Direct Mail 116

Direct Mail Gen Z Whitepaper Customer 116

Martech

JANUARY 22, 2025

Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. 94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors.

Gen Z 109

Gen Z Retail Food Millennials 109

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. They’re at a place where they need to focus all in on what they’re doing.”

Branding 75

Branding Millennials Finance CMO 75

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. or elsewhere in the world, LinkedIn is the place to be for B2B.

Gen Z 68

Gen Z Millennials User-Generated Analytics 68

Hubspot Marketing

NOVEMBER 26, 2024

Sometimes the most popular social platform isn’t the right place to find your audience. Follow industry leaders like Sprout Social , sign up for expert newsletters like The Marketing Millennials , or see what your audience is currently talking about on forum sites like Reddit. Challenge(s) Accepted There you have it!

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. The first example I think of is an interest-based Facebook Group (my millennial is showing). OK, now that I got that off my chest, let’s get into the top six.

Branding 111

Branding User-Generated Millennials Education 111

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. According to NIQ , Gen Z is expected to have $2.7 trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Facebook took second place with 28% and YouTube was third with 22%. India has the most Facebook users ( 378 million ) With a total population of over 1.4 million Facebook users.

Gen Z 107

Gen Z Social Media Marketing Millennials User-Generated 107

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What better place to get to know your audience and their pain points than to head straight to the source? respectively.

Gen Z 101

Gen Z Copywriting Real Estate Marketers 101

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia. The influence of UK food TikTok and creative food recipes When it comes to TikTok trends, food is one of the most influential categories for UK users.

Gen Z 101

Gen Z Food Fashion Millennials 101

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. And hey, creating a great place to work has many other benefits. Step 5: Get employees involved in your strategy Once you have goals and guidelines in place, it’s time to reach out to employees.

PR 112

PR Gen Z Thought Leadership Communications 112

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What better place to get to know your audience and their pain points than to head straight to the source? respectively.

Gen Z 94

Gen Z Copywriting Real Estate Marketers 94

Hubspot Marketing

FEBRUARY 17, 2025

Source GIFs Some say GIFs are going out of style, especially among Gen Z, but you'll have to pry GIFs from my millennial fingers. If I interview someone for the post, I'll take the headshot of the interview subject and place it in front of the background. My friends call me the GIF Queen because I have a GIF for every scenario.

Gen Z 104

Gen Z Millennials Branding Place 104

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Old doesnt have to mean pass. Photo courtesy Chicago Transit Authority.

Millennials 91

Millennials Marketing Marketers Fashion 91

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Ask for other opinions.

Non-Profit 87

Non-Profit Fashion Health Millennials 87

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

SEPTEMBER 21, 2022

At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point. 28% of Gen Z/Millennials have used a VR headset. 22% of Gen Z/Millennials have bought virtual items other than NFTs or crypto, like a skin in a video game.

Gen Z 138

Gen Z Millennials Branding User-Generated 138

Marketing Insider Group

SEPTEMBER 3, 2024

The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. In fact, 32% of Gen Zers are regularly engaged in this work, compared to only 24% of Millennials. population.

Gen Z 72

Gen Z Marketing Strategy User-Generated Health 72

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

MARCH 20, 2023

When learning about products and their features, consumers prefer searching the internet, retail stores and word-of-mouth tied for second place, and television ads in third place. Under this same question, learning about a product and its features on social media came in fourth place.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Conversations like these are often shrouded in shame, but through places like online community forums and social media, theyre coming to the forefront.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Buffer Marketing

APRIL 2, 2025

You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. " Choose and place effects strategically to highlight specific moments, punchlines, or transitions.

Transform 80

Transform Millennials Analytics User-Generated 80

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Brands that want success must be ready with the content and solutions consumers need and make it accessible on the consumers’ own terms.

Gen Z 68

Gen Z Millennials Shoppers Retail 68

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app. Then, show off your results in beautiful reports.

Gen Z 68

Gen Z User-Generated Marketing Marketers 68

Hubspot Marketing

JULY 22, 2022

Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Coming in second place, 27% of consumers say they prefer to learn about products in retail stores. Social Media Is Key For Gen Z and Millennials.

Gen Z 111

Gen Z Product Millennials Retail 111

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

OCTOBER 20, 2020

Anyone can add a domestic cozy or millennial pink filter to all their photos, ensuring no picture looks out of place. Grid splitting looks great when people can see it in full, but if you can’t even get people to your brand page in the first place then that work is wasted. What do you think about planning your Instagram grid?

Millennials 143

Millennials Energy Branding Place 143

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Between the two, there’s an almost endless number of places for branded videos to go wrong. The Millennial Falcon, a spaceship from Star Wars, shows up in block form. Sound chosen before the video is shot can seem out-of-place afterward. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157