Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Litmus

SEPTEMBER 24, 2024

With Black Friday shopping early on shopper’s minds, your email list is a great place to meet prospects where they’re at. ” — Angie Weyman , Product Marketing Manager, Litmus Here are more trends we expect to see across holiday email campaigns. Centralize feedback in one place.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Content Marketing Institute

DECEMBER 5, 2017

It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. The email marketing platform MailChimp offers a variety of classes via SkillShare.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

AUGUST 18, 2016

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Reaching your customers at the right time, in the right place, with the right message requires navigating an increasingly complex ad tech ecosystem.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. Instagram’s search bar and the HubSpot Marketing Hub are two simple places to start. A smaller number of brands judge success by sales.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Marketing Insider Group

SEPTEMBER 14, 2023

But then you can’t put a strategy in place and forget all about it. New platforms continue to emerge, giving content marketers a wealth of ways to get their messages out. Many times, this leads marketers to forget their strategy and run after one-off campaigns. Lots of brands run into this problem. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Exposure Ninja

FEBRUARY 6, 2023

Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. Your target audience is likely to be the millennials and Gen Z’ers who watch your content on TikTok, Instagram and YouTube. Lack of communication is a bit of a big deal.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145