Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. The first example I think of is an interest-based Facebook Group (my millennial is showing). OK, now that I got that off my chest, let’s get into the top six.

Branding 114

Branding User-Generated Millennials Education 114

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. That’s where a Net Promoter Score, also called an NPS score, can help. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. NPS makes it clear who your promoters are.

Promotion 131

Promotion Customer loyalty Gen Z Customer Journey 131

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Gamification is also a great strategy.

Gen Z 110

Gen Z PR Thought Leadership Communications 110

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Offer Deals : 61% of Gen Z actively seek out deals, making exclusive promotions and student discounts powerful tools for Brands.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.

Price 91

Price Promotion Non-Profit Place 91

Sprout Social

NOVEMBER 19, 2024

But that’s only if marketers understand how to hire an influencer in the first place. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility.

Gen Z 111

Gen Z Health Influencer Marketing Food 111

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression.

Entertainment 72

Entertainment Gen Z Millennials User-Generated 72

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Note: This method isnt reserved for Gen Z.

Gen Z 88

Gen Z Branding Retail Education 88

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Sprout Social

DECEMBER 19, 2024

They were quick to respond to any timely conversations tied to social issues (or risked being cancelled), and never missed an opportunity to promote the ways they were solving those issues. But is activism still impactful if its tied to self-promotion and selling products? Publicity stunts and cheap self-promotion will be sniffed out.

Gen Z 78

Gen Z Communications Millennials Promotion 78

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. This just cant be done as efficiently with analog content. What can you do?

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back!

Promotion 89

Promotion Customer Customer loyalty Law 89

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. This is the part of your strategy where you flesh out all the expectations and how the launch and promotion of your campaign will actually go.

Influencer Marketing 115

Influencer Marketing Branding B2C Marketing 115

Sprout Social

APRIL 21, 2020

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. His grandfather also shared the importance of conserving the outdoor places they love. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 135

Retail Gen Z Fashion Millennials 135

Hootsuite

JUNE 12, 2020

Save time and look professional while promoting your brand in style. This overview is a good place to spot under and over-performing Stories. If one of your goals is to engage followers or promote awareness, keep an eye on this. If you think this figure is low, consider promoting your Stories with a post. Start here.

Analytics 145

Analytics Millennials Promotion Management 145

Girl Power Marketing

MAY 18, 2022

Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. As a result, marketers must be willing to establish a presence in all the places that Baby Boomers reside, from their traditional choices to their new forays into digital worlds. Millennial Pet Shopping Habits.

Millennials 98

Millennials Gen Z Food Marketing 98

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce Millennials User-Generated 141

Hubspot Marketing

FEBRUARY 25, 2020

In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email. In fact, this is one of the best ways to calculate your Net Promoter Score (NPS). Having a forum for self-promotion.

Email Marketing 145

Email Marketing Marketing Marketers Millennials 145

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% Google knows this. are 50 and up.

Millennials 120

Millennials Gen Z User-Generated Marketing 120

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Don’t forget your Twitch social media promotion!

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Sprout Social

MAY 21, 2019

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AlsoAsked gives you the questions (think of these as keywords) people are typing into Google.

SEO 133

SEO Gen Z Finance Transform 133

Hootsuite

DECEMBER 10, 2019

Like other social media networks, it’s a place to connect with friends and influencers. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image. Promoted Pins.

Millennials 145

Millennials Fashion Promotion SEO 145

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MAY 8, 2023

Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials. Brainstorm a few ideas, grab your phone or pop open Canva, and hit the post button.

Gen Z 142

Gen Z Millennials Marketing Marketers 142

Neil Patel

MARCH 25, 2021

Or, they may just be looking for a convenient place to buy everyday pet supplies. You can also promote your posts through social on platforms you know your audience is using. Millennials are the largest pet-owning demographic in the U.S., When pet owners go online, they’re looking for a solution to an immediate problem.

Millennials 129

Millennials Food Shoppers Health 129

Hubspot Marketing

JUNE 29, 2022

And where should I promote my videos? For B2B, LinkedIn and Twitter – my personal favorite social channels – are good places to start. Once you've created a dynamic video that grabs viewers' attention, it's time to start thinking about promotion. Placing videos in unexpected places. How do you create better videos?

Branding 126

Branding Millennials Video Marketing B2C 126

Marketing Insider Group

AUGUST 31, 2020

Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Buyers use your website and online presence to evaluate your expertise, products/services, and place in the industry. B2B marketing, on the other hand, hasn’t kept up.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Hubspot Marketing

JUNE 16, 2021

As a millennial born in the early 90s, I grew up at the same time as the digital revolution. In fact, millennials have a reputation for spending all day on their phones and being lazy. Lastly, brand experience is a pillar that will help you promote your products and services. How do you want to make a difference? Perception.

Branding 143

Branding Millennials Communications Education 143

Hubspot Marketing

NOVEMBER 5, 2019

Its audience includes multiple age groups and spans the globe , making it a solid place for most brands to market themselves. Free Promotion. Paid Promotion. Facebook has a whopping 1.59 billion daily active users and has been around since the early 2000s. Here are a few examples. Facebook Ads has a solid track record.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel.

Transform 90

Transform Marketing Marketers Gen Z 90

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. While there’s still a stereotype of Millennials being young and entitled, that generation encompasses people born from 1981 to 1996, meaning a large percentage of the generation are already or are becoming parents.

Branding 106

Branding Millennials Marketing Marketers 106

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why Outbrain? Why BuzzSumo? Why TikTok Ads?

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

Hubspot Marketing

AUGUST 2, 2018

They can choose the objective of their ad campaigns, the type of ad they promote, and the targeting of their ads, which can get incredibly granular. Dynamic Ads automatically promote products to people who have expressed interest in them on your website, app, or somewhere else on the internet. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145