Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. In second place is Brazil at 27 million.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hubspot Marketing

NOVEMBER 5, 2024

Messaging and Marketing How you market your products or services also varies slightly depending on your market. Content marketing, influencer partnerships, and social media marketing are all effective conversion methods, but some work better than others for B2B sales. Use social proof.

B2C 128

B2C Millennials Customer Journey User-Generated 128

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. We're thinking more ice cream might solve your problem.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. LinkedIn age demographics 1. Try it free today.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

DECEMBER 12, 2024

There will be a major emphasis on YouTube, social media platforms, and even more niche channels like Substack or Reddit essentially, marketers will seek out as many non-search platforms as possible to begin reaching audiences in new places since consumers spend so much of their time passively consuming content on these channels.

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Martech

OCTOBER 2, 2024

It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum. They’re at a place where they need to focus all in on what they’re doing.”

Branding 74

Branding Millennials Finance CMO 74

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Or something else entirely?

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 77

Branding Gen Z Pharmaceutical Health 77

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Vertical Response

JULY 7, 2024

Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Influencer marketing is another area where Instagram shines.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. The only difference is experience level (most people working in social aren’t entry-level or freelancers). Who are social media marketers, really?

Millennials 136

Millennials Education Social Media Marketing Management 136

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Try it free today.

Influencer Marketing 66

Influencer Marketing Affiliate Marketing Marketing Marketers 66

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 111

Gen Z Millennials Shoppers Retail 111

Hubspot Marketing

MAY 8, 2023

Bookmark this page to check out our survey's marketing highlights. Embracing Emerging Marketing Opportunities F rom AI to social media, marketing is always evolving, with new apps and features popping up constantly. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Do a social media audit.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Spiralytics

DECEMBER 18, 2024

Brand takeover ads: This full-screen ad format places your brand front and center by greeting users who have just opened their app. It’s the perfect place to launch new products and keep your brand on top of mind. Captions are a great place to reinforce your CTA and give additional information. Contact us today!

Shipping 52

Shipping User-Generated Advertising Advertisers 52

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. What are parents looking for on social media. Let’s start with the basics.

Branding 107

Branding Millennials Marketing Marketers 107

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Indeed, a smile and an extra effort to please that comes from the heart is one of the most effective forms of marketing out there. This position has been dubbed “position zero”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

JANUARY 13, 2017

These apps provide a faster and easier way for customers to get the assistance they need, rather than being placed on hold or waiting for a returned email. 5) Ephemeral content will continue to find its place and purpose. In 2017, marketers should expect greater investment in mobile advertising.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. Paid social media advertising can help your business generate more leads.

Gen Z 129

Gen Z User-Generated Social Media Marketing Millennials 129

SocialPilot

FEBRUARY 19, 2025

Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Managing social media content across multiple platforms can become tricky as these platforms grow. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%. Female: Approximately 36%.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Buffer Marketing

APRIL 2, 2025

You can also create your videos in TikTok Studio, a separate app specifically for content creators who want all their content in an easily accessible place along with your analytics and inspiration. " Choose and place effects strategically to highlight specific moments, punchlines, or transitions.

Transform 70

Transform Millennials Analytics User-Generated 70

Martech

FEBRUARY 22, 2023

Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% Google knows this. are 50 and up.

Millennials 121

Millennials Gen Z User-Generated Marketing 121

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Econsultancy

DECEMBER 6, 2021

The app topped the charts for quarter-over-quarter download growth, and jumped 21 places in worldwide download numbers for the three-month period. Global social media ad spend was up 50.3% SocialBakers’ Q4 2020 Social Media Trends report  found that global social media ad spend grew 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. One of the biggest new waves of social media is the rise of social shopping.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Transform 145

Transform Marketing Marketers Millennials 145

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112