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Gen Z is turning this CEO's business model upside down

Hubspot Marketing

I'm a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation she gets it. That starts by arming them with data in the places where they want to be reading it and creating that two-way dialogue." Here's what Novoselsky discovered: 1.

Gen Z 101
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Traditional Marketing vs. Digital Marketing: Why Not Both?

Hubspot Marketing

When trying to choose between traditional and digital marketing, why not look at both? What is Traditional Marketing? Traditional marketing refers to any type of marketing that isn’t online. From newspapers to radio, this method of marketing helps reach targeted audiences. for our ???

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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future

Martech

So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 104
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Why Marketers Should Consider Brand Activations at Festivals in 2019

Adobe Experience Cloud Blog

Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power. Talking the Talk Leads to Engagement Marketing.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

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A Guide to Doing TikTok Ads in the Philippines

Spiralytics

Brand takeover ads: This full-screen ad format places your brand front and center by greeting users who have just opened their app. It’s the perfect place to launch new products and keep your brand on top of mind. Captions are a great place to reinforce your CTA and give additional information.

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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. Your target market is millennial and Gen Z women.

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