Buffer Marketing

JULY 23, 2025

It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube.

Gen Z 100

Gen Z User-Generated Education Place 100

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Hubspot Marketing

JULY 12, 2024

Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. Plus, I get all the best advice from users who enjoy the platform as much as I do. The first example I think of is an interest-based Facebook Group (my millennial is showing).

Branding 120

Branding User-Generated Millennials Education 120

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. The great content, steered by SEO, means theyre featured in four places right at the top of Google. AI overviews are not that significant yet; users are scrolling to the organic listing. Heres an example.

SEO 137

SEO Gen Z Finance User-Generated 137

Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Depending on your goals and the platform, this could mean analyzing the clicks, views, and leads generated or likes, shares, and comments.

Tentpole 121

Tentpole Gen Z Thought Leadership User-Generated 121

Martech

JANUARY 22, 2025

The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. “There are no boundaries,” said Svikas.

Gen Z 111

Gen Z Retail Food Millennials 111

Hootsuite

OCTOBER 22, 2024

Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. And hey, creating a great place to work has many other benefits. Not too shabby!

PR 114

PR Gen Z Thought Leadership Communications 114

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Buffer Marketing

JULY 15, 2025

LinkedIn’s users are spread far and wide, with the highest concentration in the U.S. Europe and Asia combined account for over half of LinkedIn’s users. Europe and Asia alone account for over half of LinkedIn’s users. of LinkedIn users identify as male; 43.1% of users identify as male, while 43.1%

Gen Z 89

Gen Z Thought Leadership User-Generated Millennials 89

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Reddit is also changing the search landscape.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. users on LinkedIn, with 35.8% 32% of U.S.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Lean into your mission. Image Source 5.

Manufacturing 133

Manufacturing B2C Non-Profit eCommerce 133

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. With over 2 billion monthly active users, it’s particularly popular among younger adults, especially those under 35. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Key demographic details include: 44% of Reddit users fall into the 18-29 age group. of users identified as male and 39.1%

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. They go all-in on employee-led content and do it well.

Gen Z 89

Gen Z Branding Retail Education 89

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. TikTok and Pinterest are especially strong here, with younger users more likely to shop based on recommendations. of users into buyers in 2024. Source: Statista 6.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. The primary goal of using this platform is to capture users’ attention and drive engagement via relatable video content, hoping to compel viewers to perform a specific action. With over 56.1

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users. YouTube With over 2 billion users each year , YouTube offers brands global reach.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. But you can gauge its effectiveness by tracking event engagement, brand mentions, and the volume and reach of user-generated content. What is Experiential Marketing?

Gen Z 69

Gen Z User-Generated Food Marketing 69

Sprout Social

MARCH 26, 2025

. <p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z.

Transform 97

Transform Marketing Marketers Gen Z 97

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Why are influencer marketing campaigns so effective? Heres why: The trust factor. The result?

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. As of early 2024, X has 429 million users worldwide. accounts for just 15% of X’s user base but generates over 50% of its revenue. minutes daily.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Sprout Social

JUNE 25, 2025

Plus, 76% of all users say social media has influenced a purchase in the last six months. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time. As social media becomes more crowded, millions of creators and brands are all competing for user attention. Already, 5.24

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Set Up

DECEMBER 3, 2024

Wicked’s marketing team embraced this reality - the good and the bad - allowing fans to generate their own content while cleverly playing along with viral moments. This self-aware approach helped Wicked capture the attention of younger generations like Gen Z, a demographic that values humor and authenticity.

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 103

Gen Z Food Fashion Millennials 103

Buffer Marketing

APRIL 2, 2025

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Boost engagement with trending audio TikTok users love audios.

Transform 83

Transform Millennials User-Generated Analytics 83

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Duct Tape Marketing

JUNE 5, 2025

Buyersespecially Millennials and Gen Z, who now make up over two-thirds of B2B decision-makersare digital-first, AI-empowered, and want answers on their terms. Generative AI Content Explosion: With tools like GPT-4, even small teams can pump out high-quality blog posts, guides, and videos at scale.

Transform 36

Transform Gen Z Millennials User-Generated 36

SocialPilot

JULY 14, 2025

billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. When your hashtags are contextually relevant and placed cleanly, your content gets pushed to the right feeds—and sticks longer. With over 5.31 Smart hashtags?

Real Estate 59

Real Estate User-Generated Social Media Marketing Promotion 59

Hubspot Marketing

JUNE 17, 2025

If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. You place more value on something you “own.” Consider structuring the trial so that users can fully customize or personalize their experience. “For

Branding 95

Branding Price CRM Marketing 95

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

SocialPilot

FEBRUARY 19, 2025

Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Sprout Social

MAY 29, 2025

While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. The companies with the most effective lead generation strategies have 71% more brand-focused marketing roles on their teams.

Gen Z 83

Gen Z Social Media Marketing Transform Marketing 83