Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. The argument for building campaigns around price is supported by some substantial facts. Inflation is persisting and, with a current annual rate of 3.7%, it remains a big concern for consumers.

Gen Z 122

Gen Z Shoppers Retail Price 122

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. Finally, consider that Gen Z refuse to pay full price for just about anything.

Gen Z 111

Gen Z Millennials Shoppers Price 111

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. 48% of US consumers state that their main reason for abandoning shopping carts during the checkout process are high extra costs (shipping, tax, fees). Ecommerce has transformed the retail landscape. Coupons and discounts 39.3%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Hubspot Marketing

MARCH 22, 2018

40% of millennials are already using voice search before making an online purchase. Picture this: you’re in a store and see a beautiful couch but don’t feel like paying full price, so you take a picture of it and use eBay’s image search to find similar products for a better deal. Voice Search Compatabilities. Image Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Search Engine Land

MAY 16, 2023

Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. Overall, 77% of respondents said they specifically seek out websites with reviews – and this number was even higher for Gen Z (87%) and millennials (81%). About the survey.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Neil Patel

OCTOBER 14, 2021

I recommend comparing the prices of all social media and advertising platforms to see how much money you would need to get similar results on different platforms. For instance, data shows Millennials spent the most money on Black Friday deals. For example, is it the shipping fees? Here’s how: Understand and Change.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Duct Tape Marketing

DECEMBER 6, 2016

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. They are doing this, not simply because they offer better pricing, they are doing it because they also offer better products and better processes, and deliver results with more capable people.

Millennials 78

Millennials Finance Shipping Price 78

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Statista states, “93% of Millennials have compared online deals using a mobile device.” About 79% of US shoppers claim that free shipping would convince them to shop online more often.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

NOVEMBER 4, 2019

Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. If you sell a product that can ship internationally, or a digital product or service for which geography is not a factor, there’s huge untapped potential here for you to reach ad markets without a lot of competition. Pew Research has similar findings.

User-Generated 112

User-Generated Marketing Marketers Advertising 112

Search Engine Land

JUNE 16, 2023

In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Neil Patel

AUGUST 19, 2021

The majority of Tinder users are male and either Millennials or Gen Z-ers. Once shipping right and after some light banter back and forth, Ava reveals she is a robot created to promote the film Ex Machina. The Facebook and Google ad platforms use a competitive bid system, meaning no fixed pricing for ads. Tinder Ad Tips.

Customer 84

Customer Gen Z Millennials Shipping 84

Litmus

SEPTEMBER 24, 2024

According to Deloitte: 63% of Gen Zs and millennials believe businesses have the power to influence social equality. 62% of Gen Zs and 59% of millennials have reported feeling anxious about climate change in the past month. 62% of Gen Zs and 59% of millennials have reported feeling anxious about climate change in the past month.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Marketing Insider Group

FEBRUARY 5, 2024

Salesforce) Pricing is the most important factor when choosing a marketing automation tool. Emplifi) Consumers will pay up to a 16% price premium for a positive customer experience. National Retail Federation) The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (48%).

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. Improve shopability – Instagram released shoppable posts in 2018, allowing brands to include prices and other product info on their product images. To date, Instagram boasts: . 500 million daily users 3. billion in 2023 , 2,3.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Duct Tape Marketing

APRIL 30, 2019

Then they worked a deal with the state where they would be charging sales tax, which meant that all of my Amazon purchases immediately had an 8% price increase. And I assumed that my behavior would change because of that. In fact, it changed almost not at all. And because of what you’re saying.

Neuromarketing 74

Neuromarketing Food Millennials SEO 74

Backlinko

JANUARY 8, 2024

From free shipping and returns to rewards and personal stylists, these perks are what help you land a sale. This Euro-inspired fashion brand sells some of the best quality clothing at budget-friendly prices, which means that no matter what your audience’s budget is, they’re likely to find something they love.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Econsultancy

MARCH 4, 2022

After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second-hand pet supplies being sold via its platform between February and August 2021. As a result, Tmall Global also experienced triple-digit growth in the purchases of products shipped and warehoused overseas.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

CXL

OCTOBER 31, 2022

Leverage this in your ad copy: “Get shipped in under a minute with our easy checkout process.”. Though there is overlap in pricing and style, their brand stands out with longevity. With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience.

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

Moz

OCTOBER 12, 2020

What is something that better delivers more value to customers, or comparable value for a better price? That can be a product, service or feature at a comparable price that excels, or it can be a comparable product, service or feature at a better price. Most innovative. Most horizontally integrated. Consistent.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Marketing Insider Group

MARCH 28, 2024

In the email, offer something special in return for buying again, such as free shipping, an added gift, or a discount. With coupon codes, you get to reward your customers with lower prices and reward your business with more checkout completions. Incentivize making another purchase.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Exposure Ninja

OCTOBER 2, 2023

The below stand at the Cruise Ship Interiors Expo includes examples of the products the company sells, which they’ve set up in a mock-up room so visitors can get a better idea of how they may look in a real-life situation. They may want to head straight to pricing to see how much the subscription costs or browse the Perlego library.

PR 52

PR Marketing Marketers Promotion 52

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Typically, households are optimistic that their improved financial situations will continue over the next 12 months, and the same can be said of their expectations about house prices. Mobile app downloads rose 31.7%

Advertising 52

Advertising Advertisers Retail Shoppers 52