Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. and how you can drive growth by doing the same.

Gen Z 52

Gen Z Energy Marketing Marketers 52

The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Hubspot Marketing

MARCH 8, 2021

From there, they can tap the bag icon in the corner and purchase these products directly from the Instagram app. Takeaways for Marketers. Takeaways for Marketers. After all, many different audiences use Pinterest to create inspiration boards filled with products or items they might want to purchase.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. You can also use voice tweets to promote underselling products and services by linking to them in the same thread! A final tip.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 111

Analytics Product Automobile Customer Journey 111

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Content Marketing Institute

DECEMBER 5, 2017

It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. The email marketing platform MailChimp offers a variety of classes via SkillShare. Another tactic has been targeting each participating university with mobile and social ads.

Education 111

Education Marketing Strategy Branding Energy 111

Adobe Experience Cloud Blog

AUGUST 18, 2016

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. Similarly, engineering is not just responsible for building the next product or upgrade, but also testing its marketability and brand alignment.

Transform 91

Transform Telemarketing Thought Leadership Real Estate 91

Hubspot Marketing

APRIL 4, 2024

80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. You can set up an Instagram Shop for users to browse and buy without going to your website.

Influencer Marketing 132

Influencer Marketing Branding Gen Z Marketing 132

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 132

Marketing Marketers User-Generated Social Media Marketing 132

Rock Content

JUNE 20, 2016

In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. Develop a mascot? Switch to the active voice? Write it down!

Branding 56

Branding Millennials Communications Content Marketing 56

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. You’re just an expert broadly in AI, and you’re applying it in a way that helps product marketers use AI as well.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Welcome Software

JULY 13, 2022

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Transform 40

Transform Gen Z Millennials B2C 40

Rock Content

JUNE 22, 2016

In fact, a study by Forbes revealed that 43% of millennials rank authenticity over content when consuming news. Your content and product marketing team can’t start implementing the brand voice if they don’t have a clear and authoritative guide to follow. Develop a mascot? Switch to the active voice? Write it down!

Branding 40

Branding Millennials Communications Content Marketing 40

Exposure Ninja

FEBRUARY 6, 2023

Let’s take a look at a marketing budget example: You’re a famous influencer who is expanding their merch section by introducing a new energy drink. Your target audience is likely to be the millennials and Gen Z’ers who watch your content on TikTok, Instagram and YouTube.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

The Marketing Journal

JULY 31, 2021

Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes with the growing societal need for achieving sustainability. Marketing’s normal purpose is to help companies increase their sales.

Marketing 40

Marketing Marketers Customer Millennials 40

Litmus

SEPTEMBER 24, 2024

Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.” After all, isn’t Thanksgiving about being grateful for what we already have?

Shoppers 90

Shoppers Millennials Retail Email Marketing 90

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hubspot Marketing

JULY 20, 2020

Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. While millennials grew up in more stable financial times, most of Gen Z's earliest memories took place during the U.S.

Gen Z 145

Gen Z Millennials Education Health 145